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研究生:葛玉和
研究生(外文):Lawrence Ger
論文名稱:外國第三方物流企業在中國的成長策略:從產業結構研究分析
論文名稱(外文):Accessing the Growth Strategy of Foreign Third Party Logistics Firms in China: An Industrial Structure Approach
指導教授:趙義隆趙義隆引用關係
指導教授(外文):Yi-Lung Jaw
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:國際企業學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:英文
論文頁數:59
中文關鍵詞:五力分析價值網核心競爭力委外中國第三方物流
外文關鍵詞:Five Forces AnalysisValue Net ModelCore CompetenceOutsourcingChinaThird Party Logistics
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自从中国政府在2004年对外资企业开放投资以来,中国的物流产业经历了爆炸性的成长,也因此为相关的物流企业提供了绝佳的商业机会。然而由于历史的原因,中国的物流运作效率仍远低于其它已开发的国家。对于新进的外资物流企业,由于进入时间较晚,究竟应如何布局方能够快速的建立滩头堡并扩大营运规模,将是最重要的课题。

本论文提出一套有系统的产业分析方法,以协助外资企业订定在中国的成长策略。关于产业分析的方法,本论文采用了六力分析和价值网络模型为工具,分析了物流产业的竞争态势、环境变化的状况与价值网络内的成员之间互动方式,期望对其背后的决策逻辑有适当的了解,并据此提出崭新的经营模式。除此之外,本论文也以一家外资物流企业为例,采用此系统化的方式做出了相关分析,并依此提出相关的建议。

相信本论文所提出的方法,不但可协助外资企业的主管们清楚的分析该公司目前的战略态势,也同时可以帮助主管们经由改变游戏规则,以大幅度的提升公司的竞争力与获利能力。


NAME:Lawrence Ger MONTH/YEAR:June, 2010
ADVISER:Yi-Lung Jaw
TITLE:Accessing the Growth Strategy of Foreign Third Party Logistics Firms in China: An Industrial Structure Approach

Purpose – Aims to develop an industrial structure approach to help third-party logistics (3PL) providers in developing their winning strategy in Mainland China.
Design/methodology/approach – A heuristic approach by using six forces analysis and value net model to develop business strategy for foreign 3PLs in Mainland China. One selected foreign 3PL has been used as an example.
Findings – Identified the environmental factors, current position and game rules of foreign 3PLs providers in Mainland China. Develop future strategy by changing the way to play the game and to cope with the intense competition faced in Mainland China''s immense logistics markets.
Research limitations/implications – Due to the fact that most updated market information is difficult to collect, not all the data collected in this thesis are the most recent ones. Those market data collected from various sources may not consistent with each other.
Practical implications – This study suggests a very helpful tool for foreign 3PLs to review their current strategy position and base on the findings to develop wining strategy in Mainland China. It provides guidance for 3PLs executives to formulate logistics strategy, to adjust business objectives and to prioritize operations in Mainland China.
Originality/value – This study proposes an industrial structure approach in helping foreign 3PL to develop their winning strategy in China. All practitioners in China can benefit from this study and use this approach to develop their own wining strategy.


Certificate of Approval iii
Acknowledgement iv
Thesis Abstract (Chinese) v
Thesis Abstract (English) vi
Table of Contents vii
List of Figures viii
Chapter One: Introduction 1
1.1 Background 1
1.2 Motivation and Objectives 4
1.3 Methodology and Scope 5
1.4 Limitation 6
1.5 Thesis Structure 6
Chapter Two: Literature Review 7
2.1 Five Forces Analysis 7
2.2 Value Net Model 10
2.3 Core Competence and Outsourcing 13
Chapter Three: China Logistics Industry 15
3.1 China Logistics Industry Overview 15
3.2 China Third Party Logistics Business Overview 28
Chapter Four: Growth Strategy for Foreign Third Party Logistics Firm 36
4.1 Major Challenges 36
4.2 Six Forces Analysis 37
4.3 Value Net Model of a Foreign 3PL 46
Chapter Five: Conclusion 50
5.1 Conclusion 50
5.2 Recommendation 50
5.3 Future Research 53
References 54
Appendix 56



1.Bolton, J.M. and Y. Wei (2003), “ Distribution and Logistics in Today’s China” China Business Review, 30(5), pp.8-17
2.Chen, C.H., B.S. Lin, L.L. Li, and P.S. Chen (2004), “ Logistics Management in China: a case study of Haier”, Human Systems Management, Vol. 23 No. 1, pp. 66-69.
3.Global Supply Chain Council (2009), “China Warehousing & Transportation Survey”, available at: http://www.supplychains.com/attachments/files/3593/China%20Transportation%20and%20Warehousing%20Survey.pdf (accessed Mar, 2010)
4.Goh, M. and C. Lin (2003), “Logistics development in China”, International Journal of Physical Distribution & Logistics Management, Vol. 33 No. 10, pp. 886-917.
5.Hong, J.J., A. Chin and B.L. Liu (2004), “Logistics outsourcing by manufacturers in China: a survey of the industry”, Transportation Journal, Vol. 43 No. 1, pp. 17-25.
6.Hong, J.J. and A. Chin (2006), “Modeling Location Choices of Foreign Investments in Chinese Logistics Industry”, China Economic Review, Vol. 18 Issue 4, pp. 425-437.
7.Jiang, B. and E. Prater (2002), “Distribution and logistics development in China: the revolution has begun”, International Journal of Physical Distribution & Logistics Management, Vol. 32 No. 9, pp. 783-798.
8.Konstantinos Selviaridis and Martin Spring (2007),“Third party logistics: a literature review and research agenda”, The International Journal of Logistics Management, Vol. 18 No. 1, 2007, pp 125-150.
9.National Bureau of Statistics of the People’s Republic of China (2006), China Statistical Abstract 2006, China Statistics Press, Beijing.
10.National Development and Reform Commission and Nankai University (2008), “The 6th National Survey on Logistics Market”.
11.National Development and Reform Commission and China Federation of Logistics & Purchasing (2008), “The 2008 National Statistical Survey Report on Logistics of Key Enterprise”.
12.Ou, X.Q. (2006), “ Accelerating the development of logistics industry in China”,
13.Qiang Wang, Kenneth Zantow, Fujun Lai and Xiaodong Wang (2005), “Strategic postures of third-party logistics providers in mainland China”, International Journal of Physical Distribution & Logistics Management, Vol. 36 No. 10, 2006, pp 793-819.
14.Ta, H.P., H.L. Choo and C.C. Sum (2000), “Transportation concerns of foreign firms in China”, International Journal of Physical Distribution & Logistics Management, Vol. 30 No. 1, pp. 35-54.
15.Yeung, J., W. Selen, C.C. Sum and B. Huo (2006), “Linking financial performance to strategic orientation and operational priorities: an empirical study of third-party logistics providers”, International Journal of Physical Distribution & Logistics Management, Vol. 36 No. 3, pp. 210-230.


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