|
參考文獻 一、中文部分
Cooper, D. R. & Schindler, P. S. (2009),企業研究方法(10版)(古永嘉、楊雪蘭譯),台北:華泰文化事業股份有限公司,178-196 ,(原文於2008年出版)。
MOOK旅遊新聞(2001),MOOK跨世紀旅遊大調查(三)-旅遊景點 荷包和夢想落差大峇里島和馬爾地夫之別[線上資料],來源:http://travel.mook.com.tw/news/news_963.htm [2009, Ma- rch 18]。
台北市主計處 (2007),台北市重要統計資料庫-捷運各站進出人次[線上資料],來源:http://163.29.37.101/pxweb2004-tp/dial- og/statfile9.asp [2008, December 25]。
外貿協會服務業推廣中心(2008),全球商情-印尼市場觀光產業 概況[線上資料],來源:http://sv.taiwantrade.com.tw/global /Content.aspx?id=13 [2008, December 6]。
吳明隆(2005),SPSS統計應用分析,台北:五南圖書出版股份有限公司。
廖淑伶(2007),消費者行為-理論與應用,台北:前程出版社。
二、英文部分
Bali Top Property (2008). Bali’s 2007 Tourist Arrival-Best Year Ever [Online]. Available: http://balitopproperty.com/html/news/late- st/balis-2007-tourist-arrival--best-year-ever.html [2008,Decem- ber 6 ].
Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Baloglu, S., & McCleary, K. W. (1999). U.S. international travel-ers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144-152.
Beerli, A., & Martin, J. (2004). Factors influencing destination im-age. Annals of Tourism Research, 31(3), 657-681.
Beerli, A., Meneses, G. D., & Gil, S. M. (2007). Self-Congruity and destination choice. Annals of Tourism Research, 34(3), 571-587.
Bigne´, E., Sa´nchez, I., & Sa´nchez, J. (2001). Tourism image evaluation variables and after purchase behavior: In-ter-relationship. Tourism Management, 22(6), 607-616.
Blain, C., Levy, S. E., & Ritchie, J. B. (2005). Destination branding: Insights & practices from destination management organiza-tions. Journal of Travel Research, 43(4), 328-338.
Brislin, R. (1970). Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology, 1(3), 185-216.
Brock, T. C., Brannon, L. A., & Bridgwater,C. (1990). Message ef-fe- ctiveness can beincreased by matching appeals to reci-pients’se- lf-schemas: Laboratory demonstrations and a national field exp- eriment. In S. J. Agres, J. A. Edell, & T. M. Dubitsky (Eds.), E- motion in advertising: Theoretical and practical exploration (pp. 285–315). New York: Quorum Books.
Buhalis, D. D. (2000). Marketing the completive destination of the future. Tourism Management, 21(1), 97-116.
Chang, C. C. (2002). Self-congruency as a cue in different advertising-processing contexts. Communication Research, 29(5), 503-536.
Chen, J. S. (2001). A case of Korean outbound traveler’s destina-tion images by using correspondence analysis. Tourism Management, 22(4), 345-350.
Choi, S., Lehto, X., & Morrison, A. (2007). Destination image representation on the web: Content analysis of Macau travel related websites. Tourism Management, 28(1), 118-129.
Choi, W. M., Chan, A., & Wu, J. (1999). A qualitative and quantitative assessment of Hong Kong’s image as a tourist destination. Tourism Management, 20(3), 361-363.
Chon, K. S. (1992). Self-image/destination image congruity. Annals of Tourism Research, 19(2), 360-363.
Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical lo-cation upon that image. Journal of Travel Research, 17(1), 18-23.
Crouch, G. (1994). The study of international tourism demand: A survey of practice. Journal of Travel Research, 32(4), 41-55.
Dadgostar, B., & Isotalo, R. M. (1992). Factors affecting time spent by near-home tourists in city destination. Journal of Travel Research, 31(2), 34-39.
Dann, G. M. S. (1996). Tourists’ images of a destination-An alternative analysis. Recent Advances in Tourism Marketing Research, 5(1/2), 41-55.
Dichter, E. (1985). What is in an image? Journal of Consumer Marketing, 2(4), 75-81.
Dimanche, F. (1994). Cross-cultural tourism marketing research: An assessment and recommendations for future studies. In M. Uysal (Ed.), Global tourist behavior (pp. 123-134). New York: International Business Press.
Echtner, C. M., & Ritchie, J. R. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(4), 3-13.
Fakeye, P. C., & Crompton, J. L. (1991). Image differences be-tween prospective, first-time, and repeat visitors to the lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16.
Gartner, W. C., & Hunt, J. (1987). An analysis of state image change over a twelve year period 1971-1983. Journal of Travel Research, 26(2), 15-19.
Gartner, W. C., (1986). Temporal influences on image change. An-nals of Tourism Research, 13(4), 35-43.
Gartner, W. C. (1989). Tourism image: Attribute measurement of sta- te tourism products using multidimensional scaling techniques. Journal of Travel Research, 28(2), 16-20.
Gartner, W. C. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2(2), 191-215.
Getz, D., & Sailor L. (1993). Design of destination and attraction specific brochures. Journal of Travel and Tourism Marketing, 2(2/3), 111-131.
Gunn, C., (1988). Vacationscapes: Designing tourist regions, New York: Van Nostrand Reinhold.
Gursoy, D., & McCleary, K. (2004). An integrative model of tour-ists’ information search behavior. Annals of Tourism Research, 31(2), 353-373.
Henderson, J. C. (2007). Uniquely Singapore? A case study in destination branding. Journal of Vacation Marketing, 13(3), 261-274.
Hui, T. K., & Wan, T. W. D. (2003). Singapore’s image as a tourist destination. The International Journal of Tourism Research, 5(4), 305-313.
Hunt, J. D. (1975). Image as a factor in tourist development. Jour-nal of Travel Research, 13(2), 1-7.
Jenkins, O. H. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1(1), 1-15.
Kastenholz, E. (2004). Assessment and role of destination self-congruity. Annals of Tourism Research, 31(3), 719-723.
Kotler, P. & Gertner, D., (2002). Country as brand, product, and beyond: A place marketing and brand management perspec-tive. Journal of Brand Management, 9(4/5), 249-261.
Lam T., & Hsu, C. H. C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599.
Laskey, H. A., Seaton, B., & Nicholls, J. A. F. (1994). Effects of strategy and pictures in travel agency advertising. Journal of Travel Research, 32(4), 13-19.
Lee, G., O’Leary, J., & Hong, G. S. (2002). Visiting propensity pre-dicted by destination image: German long-haul pleasure travelers to the US. International Journal of Hospitality and Tourism Administration, 3(2), 63-92.
Litvin, S., & Goh, H. (2002). Self-image congruity: A valid tourism theory? Tourism Management, 23(1), 81-83.
Litvin, S., & Kar, G. H. (2004). Individualism/collectivism as a moderating factor to the self-image congruity concept. Journal of Vacation Marketing, 10(1), 23-32.
Mayo, E. (1975). Tourism and the national parks: A psychographic and attitudinal study. Journal of Travel Research, 14(4), 14-18.
McIntosh, R. W., Goeldner, C. R., & Ritchie, J. R. (1995). Tourism: Principles, Practices, Philosophies. New York: John Wiley and Sons.
Michael, S. R. (1999). Consumer Behavior: Buying, Having, and Being. New Jersey: rentice Hall International, Inc.
Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21-27.
Molina, A., & Esteban, A. (2006). Tourism brochures: Usefulness and image. Annals of Tourism Research, 33(4), 1036-1056.
Morgan, N., Pritchard, A. and Piggott, R. (2003). Destination Branding and the Role of the Stakeholders: The case of New Zealand, Journal of Vacation Marketing, 9(3), 285-298.
Morris, R. (1979). Conceiving the Self. New York: Basic Books.
Oppermann, M. (1998). Destination threshold potential and the law of repeat visitation. Journal of Travel Research, 37(2), 131-137.
Oppermann, M. (1999). Predicting destination choice: A discussion of destination loyalty. Journal of Vacation Marketing, 5(1), 51-65.
Pike, S. (2002). Destination image analysis - a review of 142 papers from 1973 to 2000. Tourism Management, 23(5), 541-549.
Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(2), 333-342.
Prebensen, N. K. (2007). Exploring tourists' images of a distant destination. Tourism Management, 28(3), 747-756.
Rosenberg, M. (1975). Sex differences in the self-concept in adolescence. Sex Roles, 1,147-159.
Ross, I. (1971). Self-concept and brand preference, Journal of Business, 44(1), 38-50.
Shimp, T. A. (1981). Attitude toward the ads as a mediator of con-sumer brand choice. Journal of advertising, 10(1), 9-15
Sin, L. Y., Cheung, G. W., & Lee, R. (1999). Methodology in cross-cultural consumer research: A review and critical assessment. Journal of International Consumer Marketing, 11(4), 75-96.
Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J.O., Chon, K. S., Claiborne, C. B., Johar, J. S., and Berkman, H. (1997). Assessing the predictive validity of two methodsf of measuring self-image congruence. Journal of the Academy of Marketing Science, 25(3), 229-241.
Sirgy, M., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340-353.
Tapachai, N., & Waryszak, R. (2000). An examination of the role of beneficial image in tourist destination selection. Journal of Travel Research, 39(1), 37-44.
Tasci, A. D. A., & Gartner, W. C. (2007). Conceptualization and operationalization of destination image. Journal of Hospital-ity and Tourism Research, 31(2), 413-425.
Tian-Cole, S., & Crompton, J. (2003). A conceptualization of the relationships between service quality and visitor satisfaction, and their links to destination selection. Leisure Studies, 22(1), 65-80.
Todd, S. (2001), Self-concept: A tourism application, Journal of Consumer Behavior, 1(2), 184-196.
Tourism Authority of Thailand (1999). Thailand Statistical Report.
Um, S., & Crompton J. L. (1999). Attitude determinants in tourism destination choice. Annals of Tourism Research, 17(3), 432-448.
Wall, G., & Nuryanti, W. (1997). Marketing challenges and oppor- tunities facing indonesian tourism. Journal of Travel & Tour- ism Marketing, 6(1), 69-84.
Wall, G. (1999). Type of tourism and sustainable development. In J.g Nelson, R. Butler & G. Wall (Eds.), Tourism and sus-tainable Development: Monitoring, planning, managing, decision making (pp. 63-80). Canada: University of Wa-terloo.
Wall, G. (2006). Tourism, environment and community: Examples from indonesia. In C. Judie (Ed.), Tourism Research: Pol-icy, Planning and Prospects (pp. 34-35). Canada: University of Waterloo.
Wicks, B.E., & Schuett, M. A. (1991). Examining the role of tour-ism promotion through the use of brochures. Tourism Man-agement, 12(4), 301-312.
Woodside, A. G. (1990). Measuring advertising effectiveness in destination marketing strategies. Journal of Travel Research, 29(2), 3-8
Woodside, A. G., & Lysonski, S. (1989). A general model of trav-eler destination choice. Journal of Travel Research, 27(4), 8-14.
World Tourism Organization (1998). Thailand ranks third behind united Hong Kong and China, which is first, and Singapore. Yearbook of Tourism Statistics,50th Edition.
World Tourism Orgnization (2007). Commited to tourism, travel and the millennium development goals. WTO World Tourism Baromter, 5(2), 1-50.
Zhou, Z. (1997). Destination marketing: Measuring the effectiveness of brochures. Journal of Travel & Tourism Marketing, 6(3/4), 143-158.
|