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研究生:張簡琬珍
研究生(外文):Wan-Chen Chang Chien
論文名稱:以顧客需求為導向建構流行飾品整合性設計策略之研究
論文名稱(外文):Integrated Study on Establishment of Jewelry Development, Design & Evaluation Based on Customer Needs
指導教授:陳文亮陳文亮引用關係
指導教授(外文):Wen-Liang Chen
學位類別:碩士
校院名稱:樹德科技大學
系所名稱:應用設計研究所
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:195
中文關鍵詞:顧客需求飾品設計需求性設計
外文關鍵詞:customer demandaccessory designdemand-oriented design
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  • 被引用被引用:3
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在自由貿易經濟環境競爭下,市場消費型態趨向於顧客服務品質及傾聽顧客聲音,但產品在開發過程中,時常忽略消費者真正需求,因此要找出符合消費者需求之產品,必須從整體流程去做規劃。再者,以客為尊的觀念,是現今商場上企業擁有競爭力的唯一選擇,企業應體認如此理念,驅使經營從產品導向轉變為顧客導向,並適時地提供適切的產品,滿足不同顧客的個別需求,以落實顧客滿意精髓,培養忠誠的顧客群,讓顧客為企業創造更多利益與價值。因此,在產品開發程序中,須依照使用者族群之不同進行目標族群需求性調查,並在每一決策中以消費者之需求為依歸,分析其需求屬性之落點,依照此落點之特性進行分析工作,經由全面性整合與規劃,可預測出消費購買行為與需求,確保開發之產品能符合消費者期望,促進經濟效益與創造市場商機。

Improvements of customer service quality and capture of the voice of the customer have become the trends in the consumer market full of competition due to the free trade environment. However, consumers’ real needs are oftentimes overlooked during the product development process. As a result, finding products that meet consumer demand must rely on planning of the entire process. The “customer first” concept is the only approach that enables enterprises to gain competitiveness in the market nowadays. Every enterprise should recognize this concept, transform its operations from product orientation to customer orientation, and provide suitable products that satisfy individual customer needs in a timely manner, in order to achieve essential customer satisfaction, build a loyal customer base, and allow customers to create greater benefits and values for the enterprise. Therefore, a demand survey on the target group must be carried out, with the differences in user groups taken into account, during the product development process. Moreover, each decision should be made on the basis of consumer demand, and the demand attribute should be classified to perform analyses based on the characteristics of the specific class. Through comprehensive integration and planning, consumers’ purchase behavior and demand may be predicted, thereby ensuring that newly developed products will meet consumers’ expectation, enhancing economic benefits and creating market opportunities.

Abstract vi
誌 謝 ix
目錄 x
圖目錄 xiii
表目錄 xv
第一章 緒論 1
1-1 研究背景 1
1-2 研究動機 2
1-3 研究目的 3
1-4 研究範圍與限制 4
1-5 研究架構與流程 5
第二章 需求性設計模式建立 7
2-1 前言 7
2-2 文獻探討 7
2-2.1 需求理論 7
2-2.2 消費者需求 10
2-2.3 設計理論與設計方法 10
2-2.4 歷史文獻回顧法 13
2-3 研究方法與步驟 14
2-4 需求設計模式建立 15
2-4.1 界定研究問題 15
2-4.2 文獻資料調查 15
2-4.3 資料分析與內容說明 24
2-5 小結 27
第三章 珠寶飾品市場需求調查 28
3-1 前言 28
3-2 文獻探討 28
3-2.1 飾品設計 28
3-2.2 魅力工學 32
3-2.3 評價構造法 32
3-2.4 分析網路程序法 33
3-2.5 二維品質模式之相關研究 34
3-2.6 品質機能展開法 39
3-2.7 模糊品質機能展開 41
3-3 研究方法與步驟 42
3-3.1 建構飾品魅力因子 43
3-3.2 權重計算分析 44
3-3.3 二維品質模式 46
3-3.4 模糊品質機能展開 48
3-4 案例研究與分析 52
3-4.1 需求調查與族群確認 52
3-4.2 建構飾品魅力因子 53
3-4.3 構面萃取因素分析 62
3-4.4 信度檢定 64
3-4.5 因素分群命名 64
3-4.6 架構建立 65
3-4.7 分析網路程序法 66
3-4.8 消費者需求分群 74
3-4.9 轉換設計參數 79
3-4.10 數據分析與探討與需求理論結合 87
3-5 小結 91
第四章 珠寶飾品設計與評價 93
4-1前言 93
4-2 文獻回顧 93
4-2.1 造形設計聯想 93
4-2.2 檢核表法 95
4-2.3 關聯性激發機制法 96
3-2.4 創造力與創意思考 96
4-2.5 中國名句詞彙 108
4-2.6 自然界生態與仿生設計 109
4-3 中國名句詞彙創意聯想法 110
4-3.1 中國名句詞彙創意聯想法之運用 110
4-3.2 中國名句詞彙創意聯想法之流程架構 114
4-3.3 自然生態與中國名句詞彙創意聯想法之運用 117
4-3.4 飾品設計流程 117
4-4 中國名句詞彙創意聯想法導入飾品創作 119
4-4.1 定義指標篩選 119
4-4.2 成語彙整擬定 124
4-4.3 創意聯想 127
4-4.4 飾品創作 128
4-4.5 設計構想發展流程 129
4-5 設計方案評價 140
4-5.1 設計評價 140
4-5.2 名次計分法 140
4-5.3 方案評價 140
4-5.4 方案排序 148
4-6 小結 149
第五章 結論與建議 150
5-1 結論 150
5-2 建議 152
5-3本研究達成之目標 152
參考文獻 154
中文參考文獻 154
英文參考文獻 162
附件一 飾品設計之魅力因子專家問卷 165
附件二 問卷參考圖片 166
附件三 因素分析問卷 167
附件四 分析網路程序法問卷 168
附件五 珠寶飾品魅力需求屬性 171
附件六 FQFD問卷 176
附件七 需求階層問卷 179
附件八 成語問卷 183
附件九 設計創作之形容詞定義問卷 186
附件十 名次計分法問卷 188


urs.infolinker.com.tw
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