(3.235.11.178) 您好!臺灣時間:2021/02/26 04:39
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:吳采樺
研究生(外文):Wu, Tsai-Hua
論文名稱:探討動態能力在市場導向對新產品開發績效影響之干擾效應
論文名稱(外文):The Moderating Effects of Market Orientation on New Product Performance by Dynamic Capability
指導教授:施坤壽施坤壽引用關係
指導教授(外文):Shin,Kun-Shou
學位類別:碩士
校院名稱:南台科技大學
系所名稱:行銷與流通管理系
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:117
中文關鍵詞:動態能力市場導向新產品開發績效
外文關鍵詞:Dynamic CapabilityMarket OrientationNew Product Performance
相關次數:
  • 被引用被引用:12
  • 點閱點閱:847
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:440
  • 收藏至我的研究室書目清單書目收藏:1
在面臨與日劇增的市場競爭下,企業為求維持生存和競爭優勢,愈來愈依賴創新以提高其競爭力。為了維持競爭力,企業必須不斷地創造新的策略、產品與吸引人的特色。因此,如果能比競爭者更有效率的推出顧客所需求的新產品時,方能成為市場中的領導者。這種以顧客為中心的經營理念正在逐漸形成,企業朝向市場導向發展的趨勢也已刻不容緩。
為探討企業發展市場導向能力對新產品開發績效之影響,本研究採問卷調查法進行問卷調查,以驗證動態能力之程序構面及其各要素對於發展市場導向能力與新產品開發績效之干擾效果。研究結果發現,執行市場導向會影響新產品開發績效,而動態能力之程序構面(協調/整合、組織學習、重置/轉換)對於企業執行市場導向與新產品開發績效會產生部分顯著的影響。而研究結果更發現,動態能力、市場導向、新產品開發績效與產業別在整體結構具有干擾效果。
Firms rely on innovations to achieve and sustain competitive advantages in ever-changing markets. Companies must constantly develop new strategies and appealing products to secure market shares. When implementing business plans and strategic managements, companies must weigh in market orientation to strive for success.

This study investigated the effect of market orientation on new product performance and further explored the role of the overall process and underlying factors of dynamic capability in the effect of market orientation on new product performance. We found that market orientation indeed modulated new product performance and the process of dynamic capability (coordination / integration, organizational learning, and reconfiguration / transformation) confounded the effect of market orientation on new product performance. Moreover, the study showed that the confounding effect of dynamic capability varies among industry categories.
表目錄 III
圖目錄 V
第一章 緒論 1
1.1研究背景與動機 1
1.2 研究目的 4
1.3論文架構 4
1.4研究流程 5
第二章 文獻探討與研究假設 7
2.1市場導向 7
2.1.1市場導向的起源與定義 7
2.1.2市場導向之衡量構面 14
2.2新產品開發績效 17
2.2.1新產品開發績效之起源與定義 17
2.2.2新產品開發績效之衡量構面 19
2.3動態能力 26
2.3.1動態能力之起源與定義 26
2.3.2動態能力之衡量構面 30
2.4構面之相關性與假設推導 36
2.4.1市場導向與新產品開發績效的關係 36
2.4.2動態能力、市場導向與新產品開發績效的關係 39
第三章 研究方法 41
3.1研究架構 41
3.2研究假設彙整 42
3.3研究變數定義與衡量 43
3.3.1市場導向之操作性定義 43
3.3.2新產品開發績效之操作性定義 44
3.3.3動態能力之操作性定義 45
3.4問卷設計與資料收集 48
3.5資料分析方法 49
第四章 研究結果與資料分析 52
4.1樣本結構分析 52
4.2各構面之統計資料分析 53
4.3研究構面之因素分析 56
4.3.1市場導向 56
4.3.2新產品開發績效 59
4.3.3動態能力 62
4.4研究構面之信度與效度分析 64
4.5市場導向與新產品開發績效之影響分析 66
4.5.1市場導向與新產品開發效果之影響效果 66
4.5.2市場導向與新產品開發效率之影響效果 67
4.6動態能力之干擾效果分析 68
4.6.1動態能力在市場導向與新產品開發效果之干擾效果 68
4.6.2動態能力在市場導向與新產品開發效率之干擾效果 70
4.7產業別在整體結構之干擾效果分析 73
4.7.1動態能力在市場導向與新產品開發效果之干擾效果-製造業 73
4.7.2動態能力在市場導向與新產品開發效率之干擾效果-製造業 76
4.7.3動態能力在市場導向與新產品開發效果之干擾效果-服務業 79
4.7.4動態能力在市場導向與新產品開發效率之干擾效果-服務業 80
4.8研究結果討論 85
第五章 結論與未來研究方向 89
5.1研究結論 89
5.1.1市場導向對新產品開發績效之各構念間影響效果 90
5.1.2動態能力在市場導向與新產品開發績效之各構念間干擾效果 90
5.2管理意涵 92
5.3研究貢獻 93
5.4研究限制與後續研究建議 94
5.4.1研究限制 94
5.4.2後續研究建議 95
參考文獻 96
附錄 106


表目錄
表2.1市場導向量表(MKTOR) 15
表2.2市場導向量表(MARKOR) 16
表2.3新產品開發績效衡量指標文獻彙整 18
表2.4新產品開發績效指標彙整 22
表2.5新產品開發績效指標彙整 25
表2.6動態能力文獻彙整 29
表2.7程序之構面與定義 32
表3.1市場導向構面量表 44
表3.2新產品發展績效構面量表 45
表3.3動態能力構面量表 45
表3.4本研究之研究變項與其操作性定義和衡量內容 46
表4.1樣本數與樣本回收結構表 52
表4.2樣本次數分配表 53
表4.3市場導向構面問項之敘述統計量 54
表4.4新產品開發績效構面問項之敘述統計量 55
表4.5動態能力構面問項之敘述統計量 55
表4.6市場導向屬性各構面之因素分析 56
表4.7市場導向一階驗證性因素分析表-修正版 59
表4.8新產品開發績效各構面之因素分析 59
表4.9新產品開發績效一階驗證性因素分析表-修正後 61
表4.10動態能力各構面之因素分析 62
表4.11動態能力一階驗證性因素分析表-修正後 64
表4.12各構面之信度與效度分析 65
表4.13市場導向與新產品開發效果影響效果分析 66
表4.14市場導向與新產品開發效率影響效果分析 67
表4.15動態能力對市場導向與新產品開發效果干擾效果分析 69
表4.16動態能力對市場導向與新產品開發效果干擾效果分析 70
表4.17動態能力對市場導向與新產品開發效率干擾效果分析 71
表4.18動態能力對市場導向與新產品開發效率干擾效果分析 72
表4.19動態能力對市場導向與新產品開發效果干擾效果分析(製造業) 74
表4.20動態能力對市場導向與新產品開發效果干擾效果分析(製造業) 75
表4.21動態能力對市場導向與新產品開發效率干擾效果分析(製造業) 77
表4.22動態能力對市場導向與新產品開發效率干擾效果分析(製造業) 78
表4.23動態能力對市場導向與新產品開發效果干擾效果分析(服務業) 80
表4.24動態能力對市場導向與新產品開發效率干擾效果分析(服務業) 81
表4.25動態能力對市場導向與新產品開發效率干擾效果分析(服務業) 82
表4.26研究假設一之結果驗證表 85
表4.27研究假設二之結果驗證表 87
表5.1研究假設結論彙整 91

圖目錄
圖1.1 本研究流程圖 6
圖2.1 Narver and Slater (1990)市場導向架構圖 12
圖3.1 本研究之觀念性架構圖 42
圖4.1 市場導向一階驗證性因素分析檢定結果-修正後 58
圖4.2 新產品開發績效一階驗證性因素分析檢定結果-修正後 61
圖4.3 動態能力一階驗證性因素分析檢定結果-修正後 63
圖4.4 市場導向之影響效果分析 85
圖4.5 動態能力之干擾效果分析 87
圖4.6 產業別在整體結構之干擾效果分析 88
中文文獻:
1.大前研一 (2006),創新者的思考:看見生意與創意的源頭,商周出版。
2.王友民、張宏榮 (2007),動態能力與市場導向之構成因素比較,全球化暨國際企業研討會論文集。
3.王俊人、謝明宏、黃仕杰 (2008),回應性市場導向、預應性市場導向與產品創新程度對新產品績效影響之研究—以台灣酒類產業為例,行銷評論,第五卷第一期,pp.57-80.
4.方世杰、黃美卿、邱志芳 (2010),連鎖事業體系動態能耐之建構:組織知識交換觀點之實證研究,商略學報,第2卷第1期,pp.001-019.
5.李佩珍 (2002),市場導向、學習導向與資訊科技支援對企業績效之影響,國立中央大學資訊管理研究所碩士論文。
6.余雅文 (2003),企業動態能力之探究與衡量,國立嘉義大學行銷與流通研究所碩士論文。
7.李德昌 (2004),案例式推理(CBR)對新產品開發與設計作業流程改善之研究,元智大學工業工程與管理研究所碩士論文。
8.何雍慶、蔡青姿 (2009) ,運用PLS方法探討價值創新導入新產品開發之調節角色,中華管理評論國際學報,第12卷第2期。
9.林義屏 (2004),市場導向、組織學習、組織創新與組織績效間關係之研究:以科學園區資訊電子產業為例,管理評論,第23卷第1期,pp.101-134.
10.林志龍 (2005),組織市場導向與學習導向對組織效能之影響–知識管理調節效果之探討,國立中央大學資訊管理研究所碩士論文。
11.張志堅 (2000),動態能耐管理與競爭互動之研究,義守大學管理研究所碩士論文。
12.陳銘欽 (2005),新產品開發對產業競爭力之研究-以汽車業為例,大葉大學事業經營研究所在職專班碩士論文。
13.郭如秀、林怡君 (2009),市場導向及客製化服務對企業績效之影響─以旅遊業線上服務為例,工商管理學刊,第5卷第1期,pp.71-80.
14.張宴源 (1996),市場導向與新產品績效之實證研究,國立中正大學企業管理研究所碩士論文。
15.張春蘭 (2000),市場導向、產品創新策略與新產品績效之實證研究─以台灣資訊電子業為例,銘傳大學國際企業管理研究所碩士論文。
16.梁紀紃 (2009),集團企業成員組織學習能力與新產品開發影響因素之實證研究-套繫組合構形觀點,全國管理碩士論文獎。
17.曾倫崇、陳禎祥 (2006),LCD TV新產品競爭策略與開發過程策略對新產品績效之影響-以焦點團體訪談法探究,遠東學報,第23卷第2期,pp.63-84.
18.黃耀輝 (2006),市場導向、組織創新氣候與新產品開發績效相關之研究,國立中央大學企業管理研究所碩士論文。
19.黃文献 (2008),市場導向、產品創新與經營績效關連性之研究—以台灣汽車零配件產業為例,國立成功大學管理學院EMBA碩士論文。
20.彭金堂、羅方佑 (2009),結合市場導向之組織學習、知識管理與績效評估之關係探討,海峽兩岸創新與永續經營學術研討會暨管理創新與科際整合學術研討會論文集。
21.楊振隆、蔡志弘、黃楣棋 (2006),市場導向、製造彈性對製造優勢影響關係之實證研究——以印刷電路板業為例,中華管理評論國際學報,第9卷第3期。
22.雷漢聲、高家斌 (2005),環境變數對非營利組織市場導向程度與組織績效關係干擾影響之研究—以企業文教基金會為例,商管科技季刊,第6卷第2期,pp.211-235.
23.蔡宗翰 (2008),市場導向、知識整合、組織創新與組織績效關係之研究,國立成功大學企業管理研究所碩士論文。
24.賴士葆(1990),研究發展/行銷互動與新產品發展績效相關之研究,中華民國管理科學學報。
25.劉美慧 (1999),新產品發展各階段跨部門互動類型之研究,國立中央大學企業管理研究所未出版之碩士論文。
26.賴玉嫣 (2009),新產品成功影響因素之後設分析,第二屆崇越論文大賞。
27.魏聖忠 (2002),當代行銷觀念新思維:市場導向理論的回顧與評價,管理評論,第21卷第4期,pp.129~153。
28.蘇友珊、張朝惟 (2008),創新導向與公司能力之調和作用對新產品開發績效之影響:台灣生物科技產業之實證研究,創業管理研究,第3卷第3期,pp.67-102.

英文文獻:
1.Ames, B. Charles and Hlavacek, James, D. (1989), “Market Driven Management : Prescriptions for Survival in a Turbulent World,” Homewood, Dow Jones-Irwin.
2.Amit, R. P. and Schoemaker J. H. (1993), “Strategic Assets and Organizational Rent,” Strategic Management Journal,14, pp.33-46.
3.Atuahene-Gima, K. (1995), “An exploratory analysis of the impact of market orientation on new product performance: A contingency approach”, The journal of product innovation management, 12(4), pp.275-293.
4.Atuahene-Gima, K. and Evangelista, F. (2000), “Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R&D Perspectives,” Management Science, 46 (10), pp. 1269-1284.
5.Ander, R. and Helfat, C. E. (2003), “Corporate effects and dynamic managerial capabilities”, Strategic Management Journal, 24(10), pp.1011-1025.
6.Aiman-Smith, L., Goodrich, N., Roberts, D., & Scinta, J. (2005), “Assessing your organization’s potential for value innovation,” Research Technology Management, 48(2), pp.37-42.
7.Ambrosini, V., Bowman, C. & Collier, N. (2009), “Dynamic capabilities: An exploration of how firms renew their resource base”, British Journal of Management, vol. 20, no. S1, pp.S9-S24.
8.Augier, M. & Teece, D.J.(2009), “Dynamic capabilities and the role of managers in business strategy and economic performance”, Organization Science, 20(2): 410-421.
9.Baron R M, Kenny D A.(1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology, 51(6), pp.1173-1182.
10.Berdie, D. R.(1994), “Reassessing the value of high response rates to mail surveys,” Marketing Research, 1(3), pp.52-64.
11.Barczak, G. (1995), “New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry”, Journal of Product Innovation Management, 12(2), 224-234.
12.Brown, S. L. and Eisenhardt, K. M. (1995), “Product Development: Past Research, Present Findings, and Future Directions,” Academy of Management Review, 20(2), pp. 343-379.
13.Brown, S. L. and Kathleen, M. E. (1995), “Product Development: Past Research, Present Findings and Future Directions”, Academy of Management of Review, pp.343-378.
14.Bierly, P. E., Chakrabarti, A. K. (1996), “Technological learning, strategic flexibility, and new product development in the parmaceutical industry”, IEEE Transactions on Engineering Management, 43, pp.368-380.
15.Bigler, W. R.(2003),“The New science of Strategy Execution: How Incomes Become Fast, Sleek Wealth Creators,” Strategy & Leadership, 29(3), pp.29-34.
16.Blyler, M. and Coff, R. W. (2003), “Research Notes and Commentaties Dynamic Capabilities, Social Capital, and Rent Appropriation:Ties that Split Pies,” Strategic Management Journal, Vol. 24, pp.667-686.
17.Cooper, R.G. (1984), “The Strategy-Performance Link in Product Innovation”, R&D Management, pp.247-259.
18.Cohen, W. M., and Levinthal, D. A. (1990), “Absorptive capacity: A new perspective on learning and innovation”, Administrative Science Quarterly, 35: 128-152.
19.Clark, K. B. and Fujimoto, T. (1991),“Product Development Performance:Strategy, Organization and Management in the World Auto Industry,”Harvard Business School Press, Boston, MA.
20.Christensen, C. M. and Bower, J. (1996), “Customer power, strategic investment, and the failure of leading firms,” Strategic Management Journal, 17(3), pp.197-211.
21.Cooper, R. G., and Kleinschmidt, E. J. (1996), “Winning business in product development: the critical success factors”, Research-Technology Management, 39, pp.18-29.
22.Chen, S. and Quester, P. (2009), “A value-based perspective of market orientation and customer service”, J. Retailing Consum. Serv. Article in press.
23.Deshpande, R., and Webster, F. E. Jr. (1989), “Organizational culture and marketing: Defining the research agenda”, Journal of Marketing, 53, pp.3-15.
24.Day, George, S. (1992), “Marketing’s Contribution to the Strategy Dialogue,” Journal of the Academy of Marketing Science, Vol.20, pp.323-29.
25.Deshpande, Rohit, John U. Farley and Frederick Webster, Jr. (1993), “Cooperate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis” Journal of Marketing, Vo.57, Iss.1, pp.23-37.
26.Day, George S. (1994), “The Capabilities of Market-Driven Organizations,” Journal of Marketing, Vol.58, pp.37-52.
27.Dickson, Bruce J. (1997), “Democratization in China and Taiwan: the Adaptability of Leninist Parties”, Oxford: Clarendon Press.
28.Deeds, D., DeCarolis, D., and Coombs, J. (1999), “Dynamic Capabilities and New Product Development in High Technology Ventures: An Empirical Analysis of New Biotechnology Firms,” Journal of Business Venturing, Vol. 15, pp. 211-229.
29.Danneels, E. & Kleinschmidt, E.J. (2001), “Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance”, Journal of Product Innovation Management, pp.357-373.
30.Delmas, M. A. (2001), “Innovating Against European Rigidities, Institutional Environment and Dynamic Capabilities,” Journal of High Technology Management Research, Vol. 13, pp. 19-43.
31.Earl Babbie (1998), “The Practice of Social Research”, Eighth edition, Belmont, California: Wadsworth Publishing Company.
32.Eisenhardt, K. and Martin, J. (2000),“Dynamic Capability:What are they?”Strategic Management Journal ,Vol. 21, pp.1105-1121.
33.Espedal, B. (2005), “Management Development: Using Internal or External Resource in Developing Core Competence,” Human Resource Development Review, 4 (2), pp.136-159.
34.Ferguson, R. J., Doll, M. A. et al. (1994), "Cloning, expression, and functional characterization of two mutant (NAT2(191) and NAT2(341/803)) and wild-type human polymorphic N-acetyltransferase (NAT2) alleles", Drug Metab Dispos, 22(3), pp.371-376.
35.Frigo, M. L. (2003),“Strategy or execution,”Strategic Finance, 84(9), pp.9-10.
36.Fuchs, P. H., Mifflin, K. E., Miller, D. and Whitney, J. O.(2000),“Strategic Integration:Compering in The Age of Capabilities,”California Management Review, 42(3), pp.118-147, 2000.
37.Griffin, A. and Page, A.L. (1993), “An Interim Report on Measuring Product Development Success and Failure,” Journal of Product Innovation Management, pp.291-308.
38.Grant, R. M. (1996),“Prospering in Dynamically-competitive Environments:, Organizational Capability as Knowledge Integration,” Organization Science, Vol. 7(4), pp.375-387.
39.Gatignon, H., and Xuereb, J. (1997), “Strategic orientation of the firm and new product performance”, Journal of Marketing Research, 34, pp.77-90.
40.Galunic, D. C. and Rodan, S. (1998), “Resource Recombination in the Firm: Knowledge Structures and the Potential for Schumpeterian Innovation”, Strategic Management Journal, 19(12), pp.1193-1201.
41.Grinstein, A. (2008), “The relationships between market orientation and alternative strategic orientations: a meta-analysis”, European Journal of Marketing, 42(1/2), pp.115-134.
42.Hedberg, B. L. T.(1981), “How Organizations Learn And Unlearn,” Handbook of Organizational Design, pp. 8-27.
43.Hayes, Richard, P. (1988), “Dignaga on the Interpretation of Signs”.
44.Hunt, S.D. and Morgan, R.M. (1995), “The Comparative Advantage Theory of Competition”, Journal of Marketing, Vol.59, pp.1-15.
45.Helfat, C. E.(1997), “Know-how and asset complementarity and dynamic capability accumulation: The case of R&D,” Strategic Management Journal, Vol. 18, pp.339-360.
46.Hurley, R.F. and Hult, G.T.M. (1998), “Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination”, Journal of Marketing, Vol.62, pp.42-54.
47.Hair, J. F., Anderson, R. E., Tatham, R. L. and Black, W. C(1998), “Multivariate Data Analysis”.
48.Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava (1998), “Market Orientation and Organizational Performance: Is Innovation a Missing Link?” Journal of Marketing, 62(October), pp.30-45.
49.Harper, S. C. and Porter, T. W.(2003), “Execution Minefield,” Industrial Management 45(5), pp.8-13.
50.Huang, X., Soutar, G. N. and Brown, A. (2004), “Measuring New Product Success: An Empirical Investigation of Australian SMEs,” Industrial Marketing Management, 33(2), pp. 117-123.
51.Huang, C. F., Tseng, Y.C., and Lo, L. C. (2004), “The coverage problem in three-dimensional wireless sensor networks”, IEEE Global Telecommunications Conference (Globecom).
52.Hou, J. H. (2008),“Toward a Research Model of Market Orievtaion and Dynamic Capabilities,”Society for Personality Research, Vol. 36(9), pp.1251-1268.
53.Iansiti, M. and Clark, K. B (1994), “Integration and Dynamic Capabilities: Evidence from Product Development in Automobiles and Mainframe Computers,” Industrial and Corporate Change, Vol. 3 (3), pp.557-605.
54.Jeong, I., Pae, J. H., and Zhou, D. (2006), “Antecedents and Consequences of the Strategic Orientations in New Product Development: The Case of Chinese Manufacturers,” Industrial Marketing Management, 35(3), pp.348-358.
55.Kohli, A.K. and B. J. Jaworski(1993), “MARKOR:A Measure of market orientation”, Journal of Marketing Research, 30(11), 467-477.
56.Kogut, B., and Zander, U. (1996), “What firms do? Coordination, identity and learning”, Organization Science, 7 (5), pp.502-518.
57.Kahn, K.B. (2001), “Market Orientation, Interdepartmental Integration, and Product Development Performance”, The Journal of Product Innovation Management, Vol.18, pp.314-323.
58.Krishnan R., Luft J.L., and Shields M.D. (2002), “Competition and Cost Accounting: Adapting to Changing Markets”, Contemporary Accounting Research, 19(2), pp.271-302.
59.Krasnikov, A. and Jayachandran, S. (2008), “The relative impact of marketing research-anddevelopment, and firm operations capabilities on firm performance”, Journal of Marketing, 72(3), pp.1-11.
60.Langlois, R. (1994), “Cognition and capabilities: Opportunities seized and missed in the history of the computer industry”, New York: Presented at the conference on Technological oversight and Foresight.
61.Lukas, B. and Ferrell, O. C. (2000), “The Effect of Market Orientation on Product Innovation”, Journal of the Academy of Marketing Science, Vol.28, No.2, pp. 239-247.
62.Luo, Y. (2000), “Dynamic capabilities in international expansion”, Journal of World Business, 35(4), pp.355-378.
63.Leenders, M.A.A.M. and Wierenga, B. (2002), “The effectiveness of different mechanisms for integrating marketing and R&D”, Journal of Product Innovation Management, pp.305–317.
64.Langerak, F., Hultink, E. J., and Robben, H. S. J. (2004), “The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance,” Journal of Product Innovation Management, 21(2), pp. 79-94.
65.Laforet, S. (2008), “Size, strategic, and market orientation affects on innovation”, Journal of Business Research, 61, pp.753–764.
66.Luoma, Tuija, J., Paasi, and Nordlund, H. (2008), “Managing Commercialisation Risks in Innovation Development: Linking Front End and Commercialisation,” of the XIX ISPIM Annual Conference. Open Innovation: Creating Products and Services through Collaboration, Tours, France, 15 - 18 June KRE Huizingh, M. Torkkeli, S. Conn & I. Bitran (eds.). ISPIM.
67.Martin, Gimpl L., Dakin, Stephen R. (1984), “Management and Magic”, California Management Review, Vol.27, Iss.1(Fall), pp. 125-136.
68.Millet, S. M. (1990), “The Strtegic Management of Technological R&D: An Ideal Process for the 1990s”, Interational Journal of Technology Management, 5(2), pp.153-163.
69.Moenaert, R. K. and Souder, W. E. (1990), “An Information Transfer Model for Integrating Marketing & R&D Personnel in New Product Development Projects”, Journal of Product Innovation Management, Vol.7, pp.91-107.
70.Mahoney, J. T. (1995), “The management of resources and the resource of management”, Journal of Business Research, 33, pp.91-101.
71.Mowery, D. C. and Oxley, J. E. (1995), “Inward Technology Transfer and Competitiveness: The Role of National Innovation Systems”, Cambridge Journal of Economics, Vol.19, PP.67-93.
72.Matsuno, K. and Mentzer, J. T. (2000), “The effects of strategy type on the market orientationperformance relationship”, Journal of Marketing, 64 (4), pp.1-16.
73.McDonough, E.F., Kahn, K.B and Barczak, G. (2001), “An Investigation of The Use of Global, Virtual, and Colocated New Product Development Teams”, Journal of Product Innovation Management, Vol.18, No.2, pp.110.
74.Millson, M.R. and Wilemon, D. (2002), “The Impact of Organizational Integration and Product Development Proficiency on Market Succes”, Industrial Marketing Management, pp.1-23.
75.Moller Kristian, K. E., and Svahn Senja (2003), “Managing strategic Nets:A Capability Perspective”, Marketing Theory, 3, p.209.
76.Macher, J. T. and Mowery, D. C. (2009), “Measuring dynamic capabilities: Practices and performance in semiconductor manufacturing”, British Journal of Management, 20(S1): S41-S62.
77.McKelvie, A. and Davidsson, P. (2009), “From resource base to dynamic capabilities: an investigation of new firms”, British Journal of Management, 20(s): S63-S80.
78.Mprieto, I., Revilla, E. and Rodriguez-Prado, B. (2009), “Building Dynamic Capabilities in Product Development: How do Contextual Antecedents Matter?”, Scandinavian Journal of Management, 25, pp.313-326.
79.Nunnally, J. C. (1978). “Psychometric Theory”, New York: McGraw-hill.
80.Narver, John C., Stanley, F. and Slater (1990), “The Effect of a Market Orientation on Business Profitability”, Journal of Marketing, Vol.54, pp.20-35.
81.Narver, J. C., Slater, S. F. and MacLachlan, D. L. (2004), “Responsive and proactive market orientation and new- product success”, Journal of Product Innovation Management, 21(5), pp. 334-347.
82.Olson, E.M., Walker Jr., O.C., Ruekert, R.W. and Bonner, J.M. (2001), “Patterns of Cooperation During New Product Development Among Marketing, Operations and R&D: Implications for Project Performance”, Journal of Product Innovation Management, pp.258-271.
83.Okhuysen, G. A., and Eisenhardt, K. M. (2002), “Integrating knowledge in groups: How formal interventions enable flexibility”, Organization Science, 13(4), pp.370-386.
84.Peter Drucker (1945), “The concept of the corporation”. 徐聯恩譯 (2000),企業的概念,天下文化。
85.Peter Drucker (1974), “Management: Tasks, Responsibilities, Practices”.
86.Porter, Michael E. (1980), “Competitive Strategy: Techniques for Analyzing Industries and Competitors”, New York, Free Press.
87.Pavitt, K. (1991),“Key Characteristics of the Large Innovating Firm,”British Journal of Management, Vol. 2, pp.41-50.
88.Powell, W. W., Koput, K.W. and Smith-Doerr, L. (1996),“Interorganizational Collaboration and the Locus of Innovation: Netwrods of Learning in Biotechnology,”Administrative Science Quarterly, 42(1), pp.116-145.
89.Petroni, A. (1998), ”The analysis of dynamic capabilities in a competence-oriented organization”, Technovation, Vol.18, No.3, pp. 179-189.
90.Pelham, A. M. (2000), “Market orientation and other potential influences on performance in small and medium-sized”, Journal of Small Business Management, 38(3), pp.48-63.
91.Quinn, James B. (1986), “Innovation and Corporate Strategy: Managed Chaos,” in Technology in the Modern Corporation: A Strategic Perspective.
92.Ruekert, Robert W. (1992), “Developing a Market Orientation: An Organizational Strategic Perspective”, International Journal of Research in Marketing, Vol.9, pp.225-245.
93.Robert, S. and David, P. (2004), “Strategy Maps: Converting Intangible Assets Into Tangible Outcomes”, Boston: Harvard Business School Press.
94.Sbragia, Roberto (1984), “Clarity of Manager Roles and Performance of R&D Multidisciplinary Projects in Matrix Structures”, R&D Management, Vol.14, No.2, pp.113-126.
95.Shapiro, Benson, P. (1988), “What the Hell is Market Oriented ?”, Harvard Business Review, Vol.66, pp.119-125.
96.Souder, W.E., Sherman, J.D. and Davies-Cooper, R. (1998), “Environmental Uncertainty, Organizational Integration, and New Product Development Effectiveness: A Test of Contingency Theory”, Journal of Product Innovation Management, pp.520-533.
97.Souder, W. E and. Jenssen, S. A. (1999), “Management Practices Influencing New Product Success and Failure in the United States and Scandinavia: A Cross-Cultural Comparative Study,” Journal of Product Innovation Management, 16(2), pp.183-203.
98.Stevens, G., Burley, J. and Divine, R. (1999), “Creativity Business Discipline Higher profits Faster from New Product Development”, Journal of Product Innovation Management, 16, pp.455-468.
99.Song, M. & Xie, J. (2000), “Does innovativeness moderate the relationship between cross-functional integration and product performance”, Journal of International Marketing, pp.61-89.
100.Song and Montoya-Weiss (2001), “The effects of perceived technological uncertainty on Japanese new product development”, Academy of Management Journal, pp.61-80.
101.Sanchez, R. (2004), “Understanding competence-based management: Identifying and managing modes of competence”, Journal of Business Research, 57, pp.518-532.
102.Slater, S. F. and Mohr, J. J. (2006), “Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type”, Journal of Product Innovation Management, 23(1), pp.26–33.
103.Takeuchi, H. and Nonaka, I. (1986), “The New Product Development Game”, Harvard Business Review, Jan.-Feb., pp.137-146.
104.Teece, D. J., and Pisano G.(1994), “The Dynamic Capabilities of Firms: An Introduction”, Industrial and Corporate Change, 3,pp.537-556.
105.Teece, D. J., Pisano G. and Shuen A. (1997), “Dynamic Capabilities and Strategic Management”,Strategic Management Journal, Vol. 18, pp.509-533.
106.Tripsas, M. (1997), “Unraveling the process of creative destruction:Complementary assets and incumbent survival in the typesetter industry”, Strategic Management Journal, Vol.18 (Summer Special Issue), pp. 119-142.
107.Teece, D. J. (2007), “Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance,” Strategic Management Journal, 28, 1319-1350.
108.Verona, G. and Ravasi, D. (2003), “Unbundling dynamic capabilities: an exploratory study of continuous product innovation”, Industrial and Corporate Change, 12, pp.577-606.
109.Webster, Frederick E.Jr. (1988), “Rediscovering the Marketing Concept”, Business Horizons, Vol.31, pp.29-39.
110.Wren, B. M., Souder, W. E. and Berkowitz, D. (2000), “Market Orientation and New Product Development in Global Industrial Firms”, Industrial Marketing Management, 29(6), pp.601-611.
111.Winter, S. G., and Zollo, M. (2002), “Deliberate learning and the evolution of dynamic capabilities”, Organization Science, 13(3), pp.339–351.
112.Woyceshyn, J., Daellenbach, U. (2005), “Integrative capability and technology adoption: Evidence from oil firms”, Industrial and Corporate Change, 14(2), pp.307-342.
113.Wu, Lei-Yu (2006), “Resources,Dynamic Capabilities and Performance in a Dynamic Environment: Perceptions in Taiwanese IT Enterprises,” Information & Management, 43(4), PP.447-454.
114.Zaltman, G., Ducan, R., Holbek, J., (1973), “Innovations and organizations”.
115.Zagotta, R. and Robbinson, D.(2002), “Keys to Successful Strategy Execution,” Journal of Business Strategy, 23(1), pp.30-34.
116.Zollo, M. and Winter, S. G. (2002), "Deliberate learning and the evolution of dynamic capabilities", Organization Science, 13, pp: 339-351.
117.Zott, C. (2003), “Dynamic capabilities and the Emergence of Intra-industry Differential Firm Performance: Insights from a Simulation Study,” Strategic Management Journal, Vol. 24, pp.97-125.
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 3.王俊人、謝明宏、黃仕杰 (2008),回應性市場導向、預應性市場導向與產品創新程度對新產品績效影響之研究—以台灣酒類產業為例,行銷評論,第五卷第一期,pp.57-80.
2. 4.方世杰、黃美卿、邱志芳 (2010),連鎖事業體系動態能耐之建構:組織知識交換觀點之實證研究,商略學報,第2卷第1期,pp.001-019.
3. 8.何雍慶、蔡青姿 (2009) ,運用PLS方法探討價值創新導入新產品開發之調節角色,中華管理評論國際學報,第12卷第2期。
4. 17.曾倫崇、陳禎祥 (2006),LCD TV新產品競爭策略與開發過程策略對新產品績效之影響-以焦點團體訪談法探究,遠東學報,第23卷第2期,pp.63-84.
5. 21.楊振隆、蔡志弘、黃楣棋 (2006),市場導向、製造彈性對製造優勢影響關係之實證研究——以印刷電路板業為例,中華管理評論國際學報,第9卷第3期。
6. 22.雷漢聲、高家斌 (2005),環境變數對非營利組織市場導向程度與組織績效關係干擾影響之研究—以企業文教基金會為例,商管科技季刊,第6卷第2期,pp.211-235.
7. 27.魏聖忠 (2002),當代行銷觀念新思維:市場導向理論的回顧與評價,管理評論,第21卷第4期,pp.129~153。
8. 28.蘇友珊、張朝惟 (2008),創新導向與公司能力之調和作用對新產品開發績效之影響:台灣生物科技產業之實證研究,創業管理研究,第3卷第3期,pp.67-102.
9. [9] 江國寧, 「電子構裝與計算力學高速計算世界」, 電子月刊, 第六卷第二期, 第19-28頁, 1998年6月。
10. [12] 陳昭亮, 「IC構裝製程與設備及其他發展趨勢簡介」, 機械月刊, 第268期, 272-284頁, 1997年11月。
11. [13] 呂文鎔, 「IC黏晶機技術簡介」, 機械月刊, 第268期, 284-296頁, 1997年11月。
12. [19] 潘浙湳, 「沙寧、田口與傳統實驗設計方法之比較分析」, 品質管制月刊,第30期, 31-41頁, 1994年10月。
 
系統版面圖檔 系統版面圖檔