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研究生:吳泓璋
研究生(外文):Hung-Chang Wu
論文名稱:大學生與教師對商務英語文相關課程觀點之研究
論文名稱(外文):EFL Students' and Instructors' Perceptions of Business English Courses
指導教授:陳怡真陳怡真引用關係
學位類別:碩士
校院名稱:南台科技大學
系所名稱:應用英語系
學門:人文學門
學類:外國語文學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:英文
論文頁數:118
外文關鍵詞:understandingESPBusiness Englishneedsexpectations
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本研究之目的旨在探討教師與學生對商務英語文相關課程之認識、需求、和期望。期盼本研究的成果能改善商務英語文相關課程的教學品質與提升學生的學習動機。研究方法包含質化與量化,其中質性研究法包含參與商務英語文相關課程的師生訪談(七位教師與十位學生)與觀摩兩門商務英語文相關課程為期一學期,量化研究部分則採發放問卷的方式進行之(共計二百一十九份問卷)。
本研究探討的問題共有三項:一. 參與商務英語文相關課程的教師和學生對商務英語的認知為何?二.主修商務英語文相關課程的學生對該課程的需求以及期待為何?三.參與商務英語文相關課程教學的教師對指導與學習商務英語文的信念為何?
研究結果顯示:一.參與商務英語文相關課程的教師和學生都認為商務英語文為企業界所使用的英文,期多半用來進行口語或書信溝通,且包含商業知識在其中。二.選修商務英語文相關課程的學生急須改善他們的英語文能力與廣泛接觸與商業相關的雜誌或新聞等,學生們亦期盼此門課程能幫助他們未來的求職路程能更加順遂。三.參與商務英語文相關課程教學的教師普遍認為商務英語文相關課程的教學重點為培養學生的商務與英文能力,商務知識僅為輔助而已,每位商務英語文教師都遭遇過商業知識理解上的困難,而教師們最長使用網路資源來解決他們所遭遇的難題;此外,大部分的教師們都認為現階段的商務英語文教學課程時數與課程內容嚴重不足,建議商務英語文課程應該多元化進行並且擴充教學時數。
The purpose of the study is to investigate students’ needs and expectations of
Business English courses from students’ and instructors’ perspectives. The research
method of the study includes both qualitative and quantitative methods. The
qualitative method in this study includes interviews with 7 course instructors and 10
students. In addition, the researcher observed two Business English courses for a
semester. The quantitative method in this study is a survey questionnaire delivered to
219 participants.
Three research questions are explored in this study: (1) What are Business English
instructors’ and students’ understandings of Business English? (2) What are students’
needs and expectation of Business English courses? And (3) what are Business
English instructors’ beliefs in teaching Business English?
The results of the study indicated that (1) Business English instructors and students
believed that Business English is the English which is used in the job markets. In
addition, Business English includes both business knowledge and English language
knowledge. (2) Students who enroll Business English courses need to improve their
English ability immediately and contact with various business-related resources in
order to develop their business awareness. Students also expected that taking Business
English courses can improve their competitive ability in the job markets. (3) Business
English instructors generally believed that the development of English ability is
primary and business knowledge is secondary in the Business English courses. When
Business English instructors encountered problems of business knowledge, they
usually surfed the Internet to collect the resources they need. In addition, most of the
Business English instructors suggest that the teaching hours and relevant courses
should be expanded because the current resources of teaching are not enough for
students to study Business English well.
Chapter One Introduction……………………………………….………..... 1
Background and Motivation…………………………….….………… 1
Statement of the Problems…………………………………..………... 2
Purpose of the Study…………………..……………………………… 3
Research Questions……………………………..…………………….. 4
Significance of the Study………………………..……………………. 5
Definition of Terms……………..…………………………………….. 7
Chapter Two Literature Review……..…………………………………….. 8
An Introduction to ESP…………..…………………………………… 8
The Definition and Features of ESP...………………………………… 10
The Categories and Fields of ESP………………...…………………... 13
The History of Business English………………………………...……. 15
The Definition and Features of Business English………………..…… 16
Needs Analysis in ESP and Business English…………………...……. 17
Business English Education in Taiwan………………………..……… 21
Chapter Three Research Method…………………………………………... 31
The Framework of the Study…………………………..……………... 31
Instruments…………………………..……………………………….. 37
Participants….…………………………………………………..…….. 39
Data Collection Procedure……………………………………...…….. 45
Data Analysis…………………………………………...……………... 48
VTriangulation …………………………………………………………. 49
Chapter Four Results……………………………………………………….. 50
Understandings of Business English………………………………….. 50
Teaching Business English……………………………………………. 52
Learning Business English……………………………………………. 64
Classroom Observation……………………………………………….. 69
The Results of Survey………………………………………………… 74
Chapter Five Discussion and Conclusion………………………………….. 81
Discussion……………………………………………………………... 81
Conclusion…………………………………………………………….. 86
Implications…………………………………………………………… 88
The Limitation of the Study…………………………………………... 89
Suggestions for the Further Research…………………………………. 90
References……………………………………………………………………… 91
Appendix I……………………………………………………………………... 97
Appendix II……………………………………………………………………. 101
Appendix III…………………………………………………………………… 104
Appendix IV…………………………………………………………………… 106
Appendix IV (English version)……………………………………………….. 108
Allen, J. P. B. & Widdowson, H. G. (1978). ―Teaching the communicative use of
English.‖ In Mackay, R., and Mountford, A. J. (Ed.), English for specific
purposes: A case study approach. London: Longman Publishing.
Anthony, L. (2004). Defining English for specific purposes and the role of the ESP
Practitioner. Center for language research 1997 Annual review. Retrieve on
March 27, 2009, from the World Wide Web Site:
http://www.antlab.sci.waseda.ac.jp/abstracts/Aizukiyo97.pdf
Biria, R., & Tahririan, M. H. (1994). The methodology factor in teaching ESP.
English for Specific Purposes, 13, 93-101.
Carter, D. (1983). Some propositions about ESP. In Gatehouse, K. (2001). Key Issues
in English for Specific Purposes (ESP) Curriculum Development. The Internet
TESL Journal, 7(10). Retrieved on March 28, 2009, from the World Wide
Web Site: http://iteslj.org/Articles/Gatehouse-ESP.html
Carter, R. & Nunan, D. (2001). The Cambridge guide to teaching English to speakers
of other languages. Cambridge University Press.
Chen, C. C. (2001). Needs analysis and listening strategies training of English lab
course for occupational purposes in colleges—A case study in college of
Commerce, NCCU. Dissertation for Graduate Program in Linguistics Master
Thesis at National Chengchi University. Taipei City, Taiwan.
Chen, P. C. (1996). ESP: A holistic instructional approach for college business
English teaching. Tainan: Fuh-Wen Book Co.
Cordeanu et, al., A., Ivanescu, R., and Stefan, R. (1998). Teaching business English.
Prosper. pp. 14-18.
92
Dudley-Evans, T., & St John, M. J. (1998). Development in ESP-A multi-disciplinary
approach. Cambridge: Cambridge University Press.
Ellis, M., & Johnson, C. M. (1994). Teaching Business English. Oxford: Oxford
University Press.
Erlandson, D. A., Harris, E. L., Skipper, B. L., & Allen, S. D. (1993). Doing
Naturalistic Inquiry. Newbury Park, CA: Sage.
Firth, A. (1995). Introduction and overview. In Firth, A.(Ed.), The discourse of
negotiation: Studies of language in the workplace. Oxford: Pergamon.
Hsieh, L.T. (2001). Business English: How and what to teach. National Pingtung
Institute of Commerce ( ), 3, 59—70.
Huang, S. C. (2000). Needs analysis for business English—the perspective of working
students. The proceedings of the 9th International Symposium on English
Teaching, 381-392. Taipei: Crane Publishing Co.
Huang, S. C., and Chung, J.M. (2000). Learning subject matter in a whole English
environment—exploring relevant factors affecting student performance.
Proceedings of the 9th Conference on English Teaching and Learning in
Republic of China, 14-23. Taipei: Crane Publishing Co.
Huang, H. H. (2007). Problems and suggestions in business English teaching at
institute of technology. Chungyu Institute Of Technology, 13, 83-90.
Hutchinson, T., & Waters, A. (1987). English for specific purposes: A learningcentered
approach. Cambridge: Cambridge University Press.
Johns, A. M. (1991). English for Specific Purposes (ESP): Its history and
contributions. In M. Celce-Murcia (Ed.) Teaching English as a second or
foreign language (2rd ed., pp. 67-77). Boston: Heinle & Heinle.
93
Johns, A. M., & Price-Machado, D. (2001). English for Specific Purposes (ESP):
Tailoring courses to students' needs-and to the outside world. In M.
Celce-Murcia (Ed.) Teaching English as a second or foreign language (3rd ed.,
pp. 43-54). Boston: Heinle & Heinle.
Johnson, C. (1993). Business English, Cambridge University: Language Teaching, 26,
201—209.
Kao, S. W. (1992). Teaching business English in Taiwan: A problem review. China
Junior College of Industrial and Commercial Management ( )
Lado, R. (1988). Teaching English Across Cultures. New York: Mc-Graw Hill.
Lai, C.Y. (2005). A study on applied English department students’ needs for taking
English for specific purposes courses and students’ perceptions of an
“effective ESP teacher. Dissertation for Master of Applied English
Department at Southern Taiwan University. Tainan County, Taiwan.
Louhiala-Salminen, L. (1996). The business communication classroom vs. reality:
what should we teach today?. English for Specific Purposes, 15, 37-51
Mackay, R., & Mountford, A. J. Ed. (1978). English for Specific Purposes: A Case
Study Approach. London: Longman Publishing.
Merriam, S. B. (1988). Case study research in education: A qualitative approach. San
Francisco: Jossey-Bass.
Munby, J. (1978). Communicative syllabus design. Cambridge: Cambridge University
Press.
Nunan, D. (1988). The learner-centered curriculum: A study in second language
teaching. Cambridge: Cambridge University Press.
Pei Tang (2006). A call for the communicative teaching of EIB. Sino-US English
Teaching, 3 (7), 22-25.
94
Perren, G. (1974). Foreword in teaching languages to adults for special purposes.
CILT Reports and Papers No.11.
Pickett, D. (1989). The sleeping giant: investigations in business English. Language
International, (1), 1.
Quentin, B. (2007). Letter from Quentin Brand: No.1: Doing Business English.
Manager today, 29, 114-117.
Robinson, P. C. (1980). ESP (English for Specific Purposes): The present position.
Oxford: Pergamon Press.
Robinson, P. C. (1991). ESP Today: A Practitioner’s Guide.
Hemel Hempstead: Prentice-Hall.
St. John, M. J. (1996). Business is booming: Business English in the 1990s. English
for Specific Purposes, 15, 3-18.
Strven, P. (1988). ESP after twenty years: a re-appraisal. In Dudley-Evan, T. and St
John, M. J. (1998). Development in ESP-A multi-disciplinary approach.
Cambridge University Press. 18
Swales, J. M., & Najjar, H. (1987). The writing of research article introductions.
Written Communication, 9(2), 175-192.
Tsai, M. J. (1998). A course design for Business English. The proceedings of the 7th
International Symposium on English Teaching, 797-808. Taipei: Crane
Publishing Co.
Tsui, C. J. (1992). English business communication skills training needs of non-native
English-speaking managers: A case in Taiwan. The bulletin of the association
for business communication, 60(1), 40-41.
95
Wang, W. H. (2007). Insights and perspectives of reading miscue analysis for
English-majors and ESP university students in Southern Taiwan. Doctoral
Dissertation for Graduate Program in the Department of English at National
Kaohsiung Normal University. Kaohsiung City, Taiwan.
Wang, Y. C. H. (2004). Business English courses at the institute of technology:
problems and a tentative model of team teaching. Doctoral Dissertation for
Graduate Program in the Department of English at Tamkang University. Taipei
County, Taiwan.
Wu, S. C. (2004). The vocabulary learning strategies of undergraduate Taiwanese
English majors enrolled in a Business English Course: A case study. pp.19
Dissertation for Master of Foreign Languages and Literature Department at
National Tsing Hua University. Hsinchu, Taiwan.
ESPAllen, J. P. B. & Widdowson, H. G. (1978). ―Teaching the communicative use of
English.‖ In Mackay, R., and Mountford, A. J. (Ed.), English for specific
purposes: A case study approach. London: Longman Publishing.
Anthony, L. (2004). Defining English for specific purposes and the role of the ESP
Practitioner. Center for language research 1997 Annual review. Retrieve on
March 27, 2009, from the World Wide Web Site:
http://www.antlab.sci.waseda.ac.jp/abstracts/Aizukiyo97.pdf
Biria, R., & Tahririan, M. H. (1994). The methodology factor in teaching ESP.
English for Specific Purposes, 13, 93-101.
Carter, D. (1983). Some propositions about ESP. In Gatehouse, K. (2001). Key Issues
in English for Specific Purposes (ESP) Curriculum Development. The Internet
TESL Journal, 7(10). Retrieved on March 28, 2009, from the World Wide
Web Site: http://iteslj.org/Articles/Gatehouse-ESP.html
Carter, R. & Nunan, D. (2001). The Cambridge guide to teaching English to speakers
of other languages. Cambridge University Press.
Chen, C. C. (2001). Needs analysis and listening strategies training of English lab
course for occupational purposes in colleges—A case study in college of
Commerce, NCCU. Dissertation for Graduate Program in Linguistics Master
Thesis at National Chengchi University. Taipei City, Taiwan.
Chen, P. C. (1996). ESP: A holistic instructional approach for college business
English teaching. Tainan: Fuh-Wen Book Co.
Cordeanu et, al., A., Ivanescu, R., and Stefan, R. (1998). Teaching business English.
Prosper. pp. 14-18.
92
Dudley-Evans, T., & St John, M. J. (1998). Development in ESP-A multi-disciplinary
approach. Cambridge: Cambridge University Press.
Ellis, M., & Johnson, C. M. (1994). Teaching Business English. Oxford: Oxford
University Press.
Erlandson, D. A., Harris, E. L., Skipper, B. L., & Allen, S. D. (1993). Doing
Naturalistic Inquiry. Newbury Park, CA: Sage.
Firth, A. (1995). Introduction and overview. In Firth, A.(Ed.), The discourse of
negotiation: Studies of language in the workplace. Oxford: Pergamon.
Hsieh, L.T. (2001). Business English: How and what to teach. National Pingtung
Institute of Commerce ( ), 3, 59—70.
Huang, S. C. (2000). Needs analysis for business English—the perspective of working
students. The proceedings of the 9th International Symposium on English
Teaching, 381-392. Taipei: Crane Publishing Co.
Huang, S. C., and Chung, J.M. (2000). Learning subject matter in a whole English
environment—exploring relevant factors affecting student performance.
Proceedings of the 9th Conference on English Teaching and Learning in
Republic of China, 14-23. Taipei: Crane Publishing Co.
Huang, H. H. (2007). Problems and suggestions in business English teaching at
institute of technology. Chungyu Institute Of Technology, 13, 83-90.
Hutchinson, T., & Waters, A. (1987). English for specific purposes: A learningcentered
approach. Cambridge: Cambridge University Press.
Johns, A. M. (1991). English for Specific Purposes (ESP): Its history and
contributions. In M. Celce-Murcia (Ed.) Teaching English as a second or
foreign language (2rd ed., pp. 67-77). Boston: Heinle & Heinle.
93
Johns, A. M., & Price-Machado, D. (2001). English for Specific Purposes (ESP):
Tailoring courses to students' needs-and to the outside world. In M.
Celce-Murcia (Ed.) Teaching English as a second or foreign language (3rd ed.,
pp. 43-54). Boston: Heinle & Heinle.
Johnson, C. (1993). Business English, Cambridge University: Language Teaching, 26,
201—209.
Kao, S. W. (1992). Teaching business English in Taiwan: A problem review. China
Junior College of Industrial and Commercial Management ( )
Lado, R. (1988). Teaching English Across Cultures. New York: Mc-Graw Hill.
Lai, C.Y. (2005). A study on applied English department students’ needs for taking
English for specific purposes courses and students’ perceptions of an
“effective ESP teacher. Dissertation for Master of Applied English
Department at Southern Taiwan University. Tainan County, Taiwan.
Louhiala-Salminen, L. (1996). The business communication classroom vs. reality:
what should we teach today?. English for Specific Purposes, 15, 37-51
Mackay, R., & Mountford, A. J. Ed. (1978). English for Specific Purposes: A Case
Study Approach. London: Longman Publishing.
Merriam, S. B. (1988). Case study research in education: A qualitative approach. San
Francisco: Jossey-Bass.
Munby, J. (1978). Communicative syllabus design. Cambridge: Cambridge University
Press.
Nunan, D. (1988). The learner-centered curriculum: A study in second language
teaching. Cambridge: Cambridge University Press.
Pei Tang (2006). A call for the communicative teaching of EIB. Sino-US English
Teaching, 3 (7), 22-25.
94
Perren, G. (1974). Foreword in teaching languages to adults for special purposes.
CILT Reports and Papers No.11.
Pickett, D. (1989). The sleeping giant: investigations in business English. Language
International, (1), 1.
Quentin, B. (2007). Letter from Quentin Brand: No.1: Doing Business English.
Manager today, 29, 114-117.
Robinson, P. C. (1980). ESP (English for Specific Purposes): The present position.
Oxford: Pergamon Press.
Robinson, P. C. (1991). ESP Today: A Practitioner’s Guide.
Hemel Hempstead: Prentice-Hall.
St. John, M. J. (1996). Business is booming: Business English in the 1990s. English
for Specific Purposes, 15, 3-18.
Strven, P. (1988). ESP after twenty years: a re-appraisal. In Dudley-Evan, T. and St
John, M. J. (1998). Development in ESP-A multi-disciplinary approach.
Cambridge University Press. 18
Swales, J. M., & Najjar, H. (1987). The writing of research article introductions.
Written Communication, 9(2), 175-192.
Tsai, M. J. (1998). A course design for Business English. The proceedings of the 7th
International Symposium on English Teaching, 797-808. Taipei: Crane
Publishing Co.
Tsui, C. J. (1992). English business communication skills training needs of non-native
English-speaking managers: A case in Taiwan. The bulletin of the association
for business communication, 60(1), 40-41.
95
Wang, W. H. (2007). Insights and perspectives of reading miscue analysis for
English-majors and ESP university students in Southern Taiwan. Doctoral
Dissertation for Graduate Program in the Department of English at National
Kaohsiung Normal University. Kaohsiung City, Taiwan.
Wang, Y. C. H. (2004). Business English courses at the institute of technology:
problems and a tentative model of team teaching. Doctoral Dissertation for
Graduate Program in the Department of English at Tamkang University. Taipei
County, Taiwan.
Wu, S. C. (2004). The vocabulary learning strategies of undergraduate Taiwanese
English majors enrolled in a Business English Course: A case study. pp.19
Dissertation for Master of Foreign Languages and Literature Department at
National Tsing Hua University. Hsinchu, Taiwan.
ESP
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