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研究生:劉子華
研究生(外文):Tzu-Hua Liu
論文名稱:電信服務產業之輕資產營運與競爭優勢
論文名稱(外文):The effects of asset-light strategy on competitive advantage in the telephone communications industry
指導教授:劉芬美劉芬美引用關係
指導教授(外文):Fen-May Liou
學位類別:碩士
校院名稱:元培科技大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:53
中文關鍵詞:競爭優勢輕資產評價電信產業
外文關鍵詞:competitive advantageasset-light valuationcommunications industry
相關次數:
  • 被引用被引用:1
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  • 收藏至我的研究室書目清單書目收藏:2
本研究分析無線電信及整合型電信企業之輕資產營運與競爭優勢之關係。本研究將競爭優勢定義為企業獲取高於虛擬正常(影子)報酬率之超額報酬率的能力,首先推導出企業之輕資產價值與企業績效之三種關係為:(1)資產「較輕」之企業擁有較優績效;(2)擁有較多「輕資產」之企業達到較優績效;(3)公司持續增加輕資產需要較少的實際資產投入,繼而進行實證分析。結果顯示:(1)電信通訊產業有較大的輕重資產比,往往都有較高的投入資本報酬率;(2)具有較高輕資產的企業,創造較多的利潤;(3)擁有較多有形資產的企業,有較高的輕資產價值。
Defining the competitive advantage as the ability of a firm to generate returns above its synthetic normal (shadow) returns, the present study investigates the effects of asset-light strategy on competitive advantage in the telephone communications industry. Three types of relations between the asset-light operations with the competitive advantage were examined: (1) firms operating “lighter” (i.e., with higher light assets to heavy assets ratio) generate superior performance; (2) firms possessing more “light assets” have superior performance; and (3) firms enduring more asset-light require less tangible inputs. The empirical results support that telephone communications firms with a greater ratio of light assets to tangible assets tend to have higher ROICs. The results also indicate that firms with a higher value of light assets generate more operating profits. However, the results show that firms with more tangible assets tend to have higher asset-light value.
致謝 I
中文摘要 II
英文摘要 III
目錄 IV
圖目錄 VI
表目錄 VIII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究問題 2
1.4 研究流程 3
第二章 文獻回顧 4
2.1 輕資產的定義 4
2.2 輕資產價值的來源 5
2.3 競爭優勢的定義與來源 9
2.3.1 產業結構-行為-績效學派 11
2.3.2 資源基礎學派 11
第三章 全球電信產業概況 13
3.1 台灣 15
3.1.1 有線電信產業 19
3.1.2 無線電信產業 20
3.2 美國 22
3.3 歐洲 23
3.4 日本 25
3.5 大陸 26
第四章 輕資產評價模式與研究假說 28
4.1 輕資產價值模式推導 28
4.2 研究假設 30
4.3 迴歸模型 32
第五章 實證研究 35
5.1 無線電信產業 35
5.2 有線電信產業 35
5.3 操作型定義 36
5.4 樣本資料 36
5.5 迴歸分析結果 38
5.6 管理意涵 44
第六章 結論與建議 45
6.1 結論 45
6.2 建議 45
參考文獻 46
附錄一 財務公式說明 53


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