一、 中文部分
1.李奇勳,2008。價格意識、品牌意識與熟悉度對商店品牌購買意願之影響,管理評論,第二十七卷第三期,21-40。2.吳青松,1998。現代行銷學,台北:智勝文化。
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4.黃俊英,林震岩,1994。企業研究方法,台北:華泰書局。
5.魏文欽,卓素芬,2008。消費者類型與商店印象對量販店自有品牌影響之實證研究,International Journal of LISREL,第一卷第一期,43-60。
6.Kumar, N. and Steenkamp, J-B. E. M.,2007。是誰把你的商品擠下貨架?(林錦慧、但漢敏譯),台北:商智文化。
7.台灣尼爾森公司
http://tw.cn.nielsen.com/site/index.shtml
二、 英文部分
1.自有品牌製造商協會(PLMA)
http://plma.com/
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