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研究生:黃耀德
研究生(外文):Huang, Yaote
論文名稱:電子教科書之使用行為意圖探討:擴充整合性科技模式之觀點
論文名稱(外文):Behavioral intention of Using E-textbooks: Expand the Unified Theory of Acceptance and Use of Technology Model Perspective.
指導教授:洪為璽洪為璽引用關係
指導教授(外文):Hung,WeiHsi
口試委員:謝佩璇葉耕榕
口試委員(外文):Hsieh,PeiHsuanYeh,KengJung
口試日期:2011-10-31
學位類別:碩士
校院名稱:國立中正大學
系所名稱:資訊管理學系暨研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:130
中文關鍵詞:整合性科技接受模式電子教科書認知任務科技適配度
外文關鍵詞:UTAUTE-textbooksPerceived TTF
相關次數:
  • 被引用被引用:16
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  • 下載下載:75
  • 收藏至我的研究室書目清單書目收藏:8
台灣的學生十分倚賴教科書。在升學體制以及考試壓力下,學生們長時間與教科書為伍並且熟讀教科書的內容,希望能取得更好的成績。而大專教科書目前存在過於昂貴以及實用性不足的問題,造成大專學生使用教科書以及購買教科書的頻率下降。因此許多學者專家以及出版社業者開始思索替代方案。近年來,資訊科技的成長讓電子教科書成為替代方案之一,電子教科書是否能被學生所接受,是本研究想要研究的方向。本研究參考了整合性科技模式的概念,探討大專學生對於電子教科書之行為意圖。本研究針對大專院校學生進行問卷調查,共回收1140份問卷,在扣除無效問卷後,有效樣本為912份。然而,本研究透過實證結果發現,績效期望、認知趣味性、認知任務科技適配度、認知花費以及努力期望為影響大專學生行為意圖的主要因子,其中又以績效期望最具影響力。因此,本研究認為:電子教科書雖提供了許多科技的優勢,但其最終的目的,還是必須在幫助學生解決學習上的困難、提高學習績效,未來相關單位在開發電子教科書時,需要以協助學生學習為前提,才不會偏離了教科書的本意。


Taiwan's students rely on textbooks heavily. Under the pressure of undertaking a variety of examinations, students read textbooks frequently and hope to get higher grades and better educational care. Recently, a trend shows that the willingness of buying textbooks among college students is decreasing because the global economic environment becomes worse and the collegiate textbooks are relatively more expensive. Therefore, many scholars, experts, and publishers began to think about alternative to replace traditional form of textbooks. With the rapid development of information technology, e-textbooks become one of the powerful solutions. This study aims to know what factors can contribute to the acceptance of e-textbooks among college students. This study uses (Unified theory of acceptance & use of technology, UTAUT) to know the behavioral intention of college students to adopt e-textbooks. In this study, a total of 1140 questionnaires were collected that include 912 valid ones. Through the empirical results, we found that performance expectancy, perceived enjoyment, (Perceived task-technology fit, perceived TTF), perceived cost and effort expectancy are the main factors to affect the behavioral intention of college students. Among these factors, performance expectancy is the most powerful factor. Finally, this study proposes a summary: e-textbooks provide lots of advantages, but the most important goal of e-textbooks is to help students overcome their learning problems and improve the learning performance. In the future, developing the e-textbooks must not forget to help students learn.


【目錄】
【目錄】 1
【圖目錄】 3
【表目錄】 4
第一章 、緒論 6
第一節 、研究背景與動機 6
第二節 、研究目的與問題 10
第三節 、預期研究貢獻 11
第四節 、研究流程與論文架構 13
第五節 、名詞解釋 15
第二章 、文獻探討 17
第一節 、大專教科書 17
第二節 、電子教科書 20
第三節 、整合性科技接受模式(UTAUT) 28
第四節 、任務科技適配理論(TTF) 42
第五節 、UTAUT結合TTF相關文獻探討 45
第六節 、認知趣味性 47
第七節 、認知花費 50
第三章 、研究方法 51
第一節 、概念形成與研究架構 51
第二節 、研究假說 54
第三節 、變數之操作型定義與假說 60
第四節 、研究設計 63
第四章 、結果與討論 65
第一節 、基本資料敘述統計 65
第二節 、衡量模式分析 68
第三節 、信效度分析 68
第四節 、相關分析 76
第五節 、各變數對於行為意圖之影響 77
第六節 、調節變數(有使用經驗) 82
第七節 、調節變數(無使用經驗) 93
第八節 、結果討論 101
第五章 、結論與建議 106
第一節 、研究結論 106
第二節 、研究貢獻 108
第三節 、研究限制 110
第四節 、未來研究 111
【參考文獻】 113
【附錄一 問卷設計】 124
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