(3.236.222.124) 您好!臺灣時間:2021/05/10 17:05
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:劉美華
研究生(外文):Mei-Hua Liu
論文名稱:投資人購買共同基金影響因素研究-以金融海嘯後銀行業為例
論文名稱(外文):A Study on the Critical Factors of Mutual Fund Purchasing after Financial Tsunami
指導教授:何苔麗何苔麗引用關係徐慧霞徐慧霞引用關係
指導教授(外文):Tai-Li HoHuei-Hsia Hsu
口試委員:洪儒瑤邢姍姍
口試日期:2011-06-15
學位類別:碩士
校院名稱:中華科技大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:78
中文關鍵詞:共同基金顧客知覺價值再購意願口碑
外文關鍵詞:mutual fundscustomers’ perceived valuerepurchase intentionword-of-mouth
相關次數:
  • 被引用被引用:0
  • 點閱點閱:285
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
  根據「2008年投信投顧產業形象與基金投資行為調查」顯示全台有36.2%民眾曾投資過基金或連結基金的投資型保單,基金投資已被視為個人理財不可或缺的工具。2007年美國發生次級房貸事件,造成了震撼全球的金融海嘯,共同基金的規模也隨著全球股市崩跌、基金淨值滑落及投資人大量贖回而快速減少,美國時代雜誌評選「金融危機」為2009年10大新聞之首。金融海嘯期間各國政府均採取低利率的政策,以降低企業融資的借貸成本來振興經濟。在景氣逐漸回春後,投資人的信心逐漸恢復,投信投顧公會的統計資料發現2010年3月共同基金定時定額扣款人數已突破56萬人大關,且國內投信基金規模也突破1.9兆元,雙雙創下金融海嘯以來的新高,共同基金又逐漸成為投資人重要的理財工具。
  本研究探討投資人在歷經金融海嘯後,共同基金之顧客知覺價值是否會受到知覺價格、資訊品質、情感性價值、社會性價值及知覺風險的影響,並了解共同基金顧客知覺價值與慣性對再購意願及顧客知覺價值對口碑的影響。經相關文獻之理論探討,建立研究假設,並以曾經向銀行財富管理部門購買過共同基金的投資人--有理專服務為問卷填答對象,回收有效問卷共331份。經由實證分析,本研究之發現如下:一、知覺價格、資訊品質、情感性價值、社會性價值對共同基金之顧客知覺價值均有顯著正向的影響;知覺風險對共同基金顧客知覺價值有顯著負向的影響。二、共同基金之顧客知覺價值與慣性對再購意願均有顯著正向的影響。三、共同基金之顧客知覺價值對口碑有顯著正向的影響。最後,本研究結果針對銀行財富管理部門提出具體建議。

  According to “the Investigation on Industry Image and Funds Investment Behavior by Securities Investment Trust/Consulting industries” it shows 36.2% population in Taiwan have invested in the investment policies on Funds or linked funds. Funds investment is deemed the indispensible tool for personal financial investment. Ever since the global Tsunami resulted from the U.S. Subprime Crisis in 2007, the scale on mutual funds was tremendously reduced as the global stock market collapsed, the net worth of mutual funds slump and investors tremendously redeemed their funds in hand. “Time” magazine evaluated “Financial Crisis” as the top 10 news in 2009. During the “Financial Crisis” period, many countries adopt “low interest rate ” policy to reduce the cost for corporate finance to promote economy. After the booming business, investors regained their confidence. According to the statistics of Securities Investment Trust/Consulting Association in Mar. 2010, the total number of “dollar-cost averaing” mutual funds have amounted to 560,000. The domestic Investment Trust scale has also exceeded NT$1.9 trillion. Both set record high since “Financial Tsunami” Mutual funds again gradually become the important financial management tools for investors.
  This study aimed to analyze whether mutual fund customer perceived values are affected by perceived price, perceived risk, information quality, emotional value, and social value after financial tsunami in 2007. Furthermore, we try to understand the impact on repurchase willingness in line with the mutual funds customers’ perceived value and inertia, and the impact on word-of-mouth by customers’ perceived value. Finally, some suggestions were made according to our research findings.
  Based on the empirical analysis, we found that:
  1. The perceived price, information quality, emotional value, and social value have significant positive impact on mutual fund customers’ perceived value while perceived risk have negative impact.
  2. The mutual fund customers’ perceived value, inertia have positive impact on repurchase intentions
  3. The mutual fund customers’ perceived value have positive impact on oral tradition
  Finally, some suggestions were made to Wealth Management in Banking Industry according to our research findings.

中文摘要 i
Abstract ii
目次 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
  第一節 研究背景與動機 1
  第二節 研究目的 4
  第三節 研究流程 5
  第四節 章節架構 6
第二章 文獻探討 7
  第一節 共同基金介紹 7
  第二節 顧客知覺價值 12
  第三節 知覺價格 16
  第四節 知覺風險 17
  第五節 資訊品質 19
  第六節 慣性 20
  第七節 再購意願 21
  第八節 口碑 22
第三章 研究方法 23
  第一節 研究架構 23
  第二節 研究假說 24
  第三節 研究變數之操作性定義 28
  第四節 研究設計 29
  第五節 資料分析法 30
第四章 實證分析 33
  第一節 樣本結構分析 33
  第二節 研究構念之信度與效度分析 39
  第三節 研究假說檢定 42
第五章 結論與建議 45
  第一節 研究結論 45
  第二節 管理意涵 46
  第三節 建議 48
  第四節 研究限制與發展 50
  第五節 具體貢獻 51
參考文獻 52
  中文部分 52
  英文部分 55
附錄 66
  附錄一 2007至2011年4月份共同基金淨資產總額及基金數 66
  附錄二 量表的平均數、標準差與因素負荷量 68
  附錄三 BootStrap的量測模型負荷(Loading)表 70
  附錄四 BootStrap的量測模型權重(Weight)表 72
  附錄五 本研究問卷 74
作者簡介 78
中文部分
StockCharts.com-Simply the Web's Best Financial Charts(2011),投資人恐慌指數。取自:http://stockcharts.com/
中央銀行全球資訊網(2011),金融穩定與監理資訊。取自:http://www.cbc.gov.tw/mp1.html
中華民國證券投資信託暨顧問商業同業公會(2008),共同基金投資已被視為個人理財不可或缺的工具。取自:http://www.libertytimes.com.tw/2008/new/feb/27/today-e9.htm
中華民國證券投資信託暨顧問商業同業公會(2011),產業概況。取自:http://www.sitca.org.tw/Menu_main.asp?FD=D0000&FL=D0000a.asp&Click=F&SSL=&typ=&TopSub=&SubOrder=1&Lang=C
今週刊(2009),投資人社會網絡調查,第668期。
古永嘉(2009),企業研究方法,八版,華泰文化事業股份有限公司。
何苔麗、徐慧霞(2010),共同基金顧客知覺價值之研究-以台灣銀行財富管理部門客戶為例,中華科技大學學報,第42期,87-109。
吳芳靜(2006),運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響-以台灣銀行業貴賓理財為例,國立東華大學企業管理系碩士在職專班碩士論文。
吳珮珊(2009),服務補救品質、員工努力與顧客參與服務補救對於補救後口碑行為關係之研究,國立高雄第一科技大學行銷與流通管理所碩士論文。
李定家(2000),網路購物之降低風險策略研究,國立中央大學資訊管理研究所碩士論文。
李瑞瓊(2006),運用線性結構關係模式探討共同基金涉入程度、服務品質、投資績效、顧客滿意度、品牌權益、知覺風險對顧客忠誠度知影響-以台灣投資信託產業貴賓級客戶為例,國立東華大學企業管理學系碩士論文。
林尚穎(2010),網站資訊品質及網站系統品質對顧客滿意與顧客忠誠之實證研究-以台灣旅遊網站為例,致理技術學院服務業經營管理研究所碩士論文。
林傑宸(2008),基金管理-資產管理的入門寶典,三版,智勝文化事業有限公司。
邱鎂鈺(2007),任天堂Wii體驗行銷、沉浸狀態對消費者知覺價值、口碑傳播影響之探討,靜宜大學管理碩士在職專班碩士論文。
美國時代雜誌評選(2009),金融危機10大新聞之首。取自:http://www.haixiainfo.com.tw/82440.html
胡自立(2010),消費始終來自於慣性?網路購物女性消費者之消費慣性與滿意度對再購意願之影響-口碑與其他店家吸引力之調節效果,國立高雄大學資訊管理學系碩士班碩士論文。
胡凱傑(2003),應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素:以汽車客運業為例,國立交通大學運輸科技與管理學系博士論文。
張宗彬(2002),網路銀行知覺風險與使用意願之研究,大葉大學資訊管理研究所碩士論文。
陳坤志(2008),影響銀行顧客關係慣性與顧客忠誠度因素之關聯性模式,中華大學經營管理研究所碩士論文。
陳登源、巫慧燕、黃建勝(2007),「基金管理」,雙葉書廊。
黃尊岳(2008),內外部線索透過知覺風險對購買意願之影響並以消費情境與流行意識為調節變數,逢甲大學國際貿易學系碩士學位論文。
劉宗其、吳立偉、黃吉村(2007),關係慣性與轉換障礙對「滿意度-顧客留存」關係之影響-以金融服務業為例。管理學報,24(6),671-687。
歐雅婷(2005),顧客基礎之品牌權益、知覺風險、知覺價值與消費者購買意願關係之研究-以東森電視購物為例,國立臺北科技大學商業自動化與管理研究所碩士論文。
蔡東峻、吳萬益、李奇勳(2004),價格、保證及來源國形象對產品評價與購買意願的影響,管理學報,21(1),21-46。
賴昭璇(2005),服務品質、知覺價值與性別差異對口碑活動的影響,國立交通大學管理學院碩士在職專班國際經貿組碩士論文。
戴麗紅(2005),運用結構方程式探討品牌權益、服務品質、關係品質、知覺風險與顧客忠誠度之關係-以台灣證券業為例,國立東華大學企業管理研究所碩士論文。
謝劍平(2006),「財務管理新觀念與本土化」,四版,智勝文化事業有限公司。
藍文偉(2009),金融海嘯時間金融商品品質認知對投資人忠誠度之影響-以共同基金為例,實踐大學企業管理系碩士班碩士論文。
藍惠玲(2005),共同基金投資組合風險與報酬衡量,佛光人文社會學院經濟學研究所碩士論文。
譚克明(2010),金融海嘯後的台灣銀行業財富管理業務發展,國立政治大學經營管理碩士學程碩士論文。

英文部分
Ahn, T, Ryu, S., and Han, I. (2007), “The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing,” Information and Management, 44(3), 263-275.
Anderson, R. E. and Srinivasan, S. S. (2003), “E-satisfaction and e-loyalty: A contingency framework,” Psychology and Marketing, 20(2), 123-138.
Arndt, J. (1967), “Role of product-related conversations in the diffusion of a new product,” Journal of Marketing Research, 4, 291-295.
Assael, H. (1998), “Consumer Behavior and Marketing Action,” Cincinnati OH: Southwestern College Publishing, 282-310.
Bauer R. A., (1960), Consumer Behavior as Risk Taking, Dynamic Marketing for changing World, Chicago: American Marketing Association, 389-393.
Beatty, Sharon E. and Scott M. Smith (1987), “External Search Effort: An Investigation across Several Product Categories,” Journal of Consumer Research, 14, 83-95.
Bloch, Peter H., Daniel L. Sherrell and Nancy M. Ridgway (1986), “Consumer Search: An Extended Framework,” Journal of Consumer Research, 13(1), 119-126.
Bloemer, J. M. and Kasper, H. (1995), “The complex relationship between consumer satisfaction and brand loyalty,” Journal of Economic Psychology, 16(2), 311-329.
Bollen, K. A., and Stine, R. A. (1992), “Bootstrapping goodness-of-fit measures in structural equation models,” Sociological Methods and Research, 21(2), 205.
Bontis, N. (1998), “Intellectual capital: an exploratory study that develops measures and models,” Management Decision, 36(2), 63-79.
Bristor, Julia M. (1990), “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior, 4, 51-83.
Brown, T. J., Barry, T. E., Dacin, P. A., and Gunst, R. F. (2005), “Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context,” Journal of the Academy of Marketing Science, 33(2), 123-138.
Childers, T. L. (1986), “Assessment of the Psychometric Properties of an Opinion Leadership Scale,” Journal of Marketing Research, 23(2), 184-188.
Chin, W. W., and Newsted, P. R. (1999), Structural equation modeling analysis with small samples using partial least squares, In: Hoyle, R. H., editor, Statistical strategies for small sample research, Thousand Oaks, CA: SAGE Publications, 307-341
Cox, D. F. (1967), “Risk handling in consumer behavior-An intensive study of two cases, in Donald F. Cox (Ed.), Risk taking and information handling in consumer behavior,” Boston: Harvard University Press, 34-81.
Cronin, J. J., Brady, M. K. and Hult, G. T. M. (2000), “Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments,” Journal of Retailing, 76(2), 193-218.
Cronin, J. Joseph and Taylor, Steven A. (1992), “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, 56, 55-68.
Cronin, J. Joseph Jr. and Michael H. Morris (1989), “Satisfying Customer Expectations: The Effect on Conflict and Repurchase Intentions in Industrial Marketing Channels,” Journal of the Academy of Marketing Science, 17, 41-49.
Cunningham, S. M. (1967), “The major dimension of perceived risk,” in Donald F. Cox (Ed.), Risk taking and information handling in consumer behavior, Boston: Harvard University Press, 82-108.
Day, G. S. (1990), “Market Driven Strategy: Processes for Creating Value,” The Free Press, New York, NY.
De Ruyter, K., Wetzels, M. and Bloemer, J. (1998), “On the relationship between perceived service quality, service loyalty and switching costs,” International Journal of Service Industry Management, 9(5), 436-453.
De Ruyter, K., Wetzels, M., Lemmink, J. and Mattson, J. (1997), “The dynamics of the service delivery process: a value-based approach,” International Journal of Research in Marketing, 14(3), 231-243.
Dellarocas, Chrysanthos, (2003), “The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms,” Management Science, 49(10), 1407-1424.
DeLone, W. H., and McLean, E. R. (1992), “Information System Success: The Quest for the Dependent Variable,” Information Systems Research (3:1), 60-95.
Dickson, Peter and Alan Sawyer (1985), “Point of Purchase Behavior and Price Perceptions of Supermarket Shoppers,” Marketing Science Institute Working Paper Series.
Dodds, W. B. and Monroe, K. B., (1985), “The effect of brand and price information on subjective product evaluations,” Advances in Consumer Research, 12(1), 85-90.
Dowling, W., R. Grahame and W. Richard Staelin (1994), “A Model of Perceived Risk and Intended Risk-handling Activity,” Journal of Consumer Research 21, 29-35.
Fandos, Sanchez, Moliner and Monzonis (2006), “Customer perceived value in banking services,” International Journal of Bank Marketing, 24(5), 266-283.
Fornell, C, and Larcker, D. (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research 18.
Garretson, Judith A. and Kenneth E. Clow (1999), “The influence of coupon face value on service quality expectation, risk perceptions and purchase intentions in the dental industry,” The Journal of Service Marketing 13(1), 59-70.
Gefen, D., (2003), “TAM or just plain habit: A look at experienced online shoppers,” Journal of End User Computing, 15(3), 1-13.
George, D., and Mallery, P. (2003), SPSS for Windows step by step: A simple guide and reference, 11.0 update (4th ed.), Boston: Allyn and Bacon.
Gounaris S. and V. Stathakopoulos (2004), “Antecedents and Consequences of Brand Loyalty: An Empirical Study,” Journal of Brand Management, 11(4), 283-306.
Grönroos, C. (1997), “Value-driven relational marketing: from products to resources and competencies,” Journal of Marketing Management, 13(5), 407-420.
Groth, J. C. (1995a), “Important factors in the sale and pricing of services,” Management Decision, 33(7), 29-34.
Groth, J. C. (1995b), “Exclusive value and the pricing of services,” Management Decision, 33(8), 22-29.
Gulati, R. (1995), “Does familiarity breed trust? The implications of repeated ties for contractual choice in alliance,” Academy of Management Journal, 38(1), 85-112.
Hairs, J. F., R. E. Anderson, R. L. Tatham and W. C. Black (1998), “Multivariate Data Analysis,” New York: Macmillan.
Hennig-Thurau, T., Gwinner, K. P., Walsh. G., and Gremler, D. D. (2004), “Electronic Word-of-Mouth Via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?” Journal of Interactive Marketing, 18(1), 38-52.
Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E. and Schlesinger, L. A. (1994), “Putting the service-Profit chain to works,” Harvard Business Review, 164-174.
Hsi-Peng Lu and Kuo-Lun Hsiao (2010), “The influence of extro/introversion on the intention to pay for social networking sites,” Information and Management, 47, 150-157.
Huang Ming-Hui and Shihti Yu (1999), “Are Consumers Inherently or Situationally Brand Loyal?—A Set Intercorrelation Account for Conscious Brand Loyalty and Nonconscious Inertia,” Psychology and Marketing, 16, 523-544.
Huang, J.H., Lee, B.C.Y. and Ho, S.H. (2004), “Consumer attitude toward gray market goods,” International Marketing Review, 21(6), 598-614.
Huber, F., Hermann., A., and Robert, E. M. (2001), “Gaining competitive advantage through customer value oriented management,” The Journal of Consumer Marketing, 18(1), 41-53.
J. C. Sweeney., G. N. Soutar and L. W. Johnson (1997), “Retail service quality and perceived value,” Journal of Retailing and Consumer Service, 4(4), 39-48.
Jacoby, J. and L. Kaplan (1972), “The components of perceived Risk,” Advance in Consumer Research, eds. M. Venkatesan, 1, 382-393.
Jacoby, Jacob and Jerry C. Olson (1977), “Consumer Response to Price: An Attitude, Information Processing Perspective,” in Moving Ahead with Attitude Research, Yoram Wind and Marshall Greensberg, eds. Chicago, IL: American Marketing Association, 73-86.
James F. Petrick (2002), “Development a multi-dimensional scale for measuring the perceived value of a service,” Journal of leisure research, 34(2), 119-134.
Johansson, J. K. and Yip, G. S. (1994), “Exploiting Globalization Potential: U.S. and Japanese Strategies,” Strategic Management Journal, 15(8), 579-601.
Jones, T. O., and W. Earl Sasser, Jr. (1995), “Why Satisfied Customers Defect,” Harvard Business Review, 73(6), 88-99.
Kashyap, Rajiv and Bojanic, David C. (2000), “Astructural analysis of value, quality, and price perceptions of business and leisure travelers,” Journal of Travel Research, 39, 45-51.
Kolter, P. (2003), Marketing Management, eleven edition by Prentice Hall International, Inc.
Kotler, P. (1999), 10 edition. NJ: Prentice-Hall International Inc, Marketing Management.
Lichtenstein, D. R., Ridgway, N. M., and Netemeyer, R. G. (1993), “Price Perceptions and Consumer Shopping Behavior: A Field Study,” Journal of Marketing Research, 30, 234-245.
Lu. Hsi-Peng, Hsiao. Kuo-Lun (2010), “The influence of extro/introversion on the intention to pay for social networking sites,” Information and Management, 47, 150-157.
Marilyn Radford (2003), “Personal financial services in a digital age,” Journal of consumer behaviour, 2(3), 287-295.
Mattila, A. S. (2001), “The Impact of relationship type on customer loyalty in a context of service failures,” Journal of Service Research, 4(2), 29-43.
Mattson, J. (1991), Better Business by the ABC of Values, Studentliteratur, Lund.
Mckinney, V., Yoon, K. and Zahedi, F. M. (2002), “The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach,” Information Systems Research, 13(3), 296-315.
Minna Pihlström and Gregory J. Brush (2008), “Comparing the Perceived Value of Information and Entertainment Mobile Services,” Psychology and Marketing, 25(8), 732-755.
Molla, A. and P.S. Liker (2001), “E-Commerce Systems Success: An Attempt to Extend and Respecify the Delone and Maclean Model of IS Success,” Journal of Electronic Commerce Research, 2(4), 1-11.
Monroe, K. B. and Chapman, J. D., (1987), “Framing effects on buyers subjective product evaluations,” Advances in Consumer Research, 14, 193-197.
Murray, Keith B. and John L. Schlacter (1990), “The Impact of Service Versus Goods on Consumers’ Assessment of Perceived Risk and Variability,” Journal of Academy of Marketing Science, 18 (Iss.1), 51-65.
Nunnally (1978), Psychometric Theory (2nd ed.), New York: McGraw-Hill.
O. Turel., A. Serenko and N. Bontis (2007), “User acceptance of wireless short messaging services: Deconstructing perceived value,” Information and Management, 44(1), 63-73.
Oh, M., (1999), “Service Quality, Customer Satisfaction and Customer Value: A holistic perspective,” International Journal of Hospitality Management, 18(1), 67-82.
Oliver, R. L. (1999), “Whence consumer loyalty?” Journal of Marketing, 63(Special issue), 33-44.
Oliver, R. L., Rust, R. T. and Varki S. (1997), “Coustomer Delight: Foundations, Findings and Managerial Insight,” Journal of Retailing, 311-336.
Oliver, R. L., Rust, R. T., and Varki, S. (1997), “Customer Delight: Foundations, Findings, and Managerial Insight,” Journal of Retailing, 73(3), 311-336.
Ouellette, J.A., and Wood, W. (1998), “Habit and intention in everyday life: the multiple processes by which past behavior predicts future behavior,” Psychology Bulletin, 124, 54-74.
Park, D. H., Lee, J., and Han, I., (2007), “The Effects of on-line consumer reviews on consumer purchasing intention: the moderating role of involvement,” International Journal of Electronic Commerce, 11(4), 125-148.
Payne, Adrian and Holt Sue. (1999), “A Review of the Value Literature and Implications for Relationship Marketing,” Australasian Marketing Journal, 7, 1-51.
Porter, M. E. (1980), Competitive Strategy, The Free Press, New York, NY.
Ravald, A. and C. Gronroos, (1996), “The Value Concept and Relationship Marketing,” European Journal of Marketing, 30(2), 19-30.
Reichheld, Fredrick F. (1993), “Learning from Customer Defections,” Harvard Business Review, 74, 105-111.
Ringle, C. M., Wende, S., and Will, A. (2005), Smart PLS-Version 2.0. Germany: University at Hamburg, Retrieved February 20, 2008, from http://www.smartpls.de/
Robertson, T. S. (1971), “Innovative Behavior and Communications,” New York: Holt, Rinehart and Winston.
Roselius, T., (1971), “Consumer ranking of risk reduction methods,” Journal of Marketing, 35, 56-61.
Rys, M. E. Fredericks, J. O. and Luery, D. A. (1987), “Value=quality, Are service value and service quality synonymous: a decompos-itional approach,” In: Add Value to Your ervice, Supernat, C.(Ed), American Marketing Association, 25-28.
Sánchez, J., Callarisa, LL.J., Rodriguez, R.M. and Moliner, M.A. (2006), “Perceived value of the purchase of a tourism product,” Tourism Management, 27(3), 394-409.
Seiders, K., G. B. Voss, D. Grewal, and A. L. Godfrey (2005), “Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 69, 26-43.
Selnes, F. (1993), “An examination of the effect of product performance on brand reputation, satisfaction and loyalty,” European Journal of Marketing, 27(9), 19-35.
Sen, S. and D. Lerman (2007), “Why Are You Telling Me This? An Examination Into Negative Consumer Reviews on The Web,” Journal of Interactive Marketing, 21(4), 76-94.
Sheth, J.N., Newman, B.I. and Gross, B.L. (1991), “Why We Buy What We Buy: a theory of consumption value,” Journal of Business Research, 22, 159-170.
Sirdeshmukh, Deepak, Singh, Jagdip and Sabol Barry (2002), “Consumer trust, value, and loyalty in relational exchanges,” Journal of Marketing, 66, 15-37.
Solomon, M. R. (1994), Consumer Behavior: Buying, Having, and Being, Paramount Publishing, Boston, MA.
Solomon, M.R., Surprenant, C.F., Czepiel, J., Aand Gutman, E. G., (1985), “A Role Theory Perspective on Dyadic Interactions: The Service Encounter,” Journal of Marketing, 51, 86-96.
Srinivasan, N. and B. T. Ratchford (1991), “An Empirical Test of a Model of External Search for Automobiles,” Journal of Con-sumer Research, 18, 233-242.
Sun, T., Youn, S., Wu, G. and Kuntaraporn, M. (2006), “Online word-of-mouth (or mouse) an exploration of its antecedents and consequences,” Journal of Computer-Mediated Communication, 11, 1104-1127.
Sweeney, J. C. and Soutar, G. (2001), “Consumer perceived value: the development of multiple item scale,” Journal of Retailing, 77(2), 203-220.
Tam, J. L. M., (2004), “Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model,” Journal of Marketing Management, 20, 897-917.
Teas, R. K. and Agarwal, S. (1997), “Quality cues and perceptions of value: an examination of the mediation effects of quality and sacrifice perceptions,” Iowa State University Working Paper #37.6: Iowa State University
Teas, R. K. and Agarwal, S. (2000), “The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value,” Journal of the Academy of Marketing Science, 28(2), 278-290.
Treacy and Wiersema (1993), “Customer intimacy and other value discipline,” Harvard Business Review, 84-93.
Tsai, H. T. and Huang, H. C. (2007), “Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers,” Information and Management, 44(3), 231-239.
Voss, G. B., Parasuraman, A., and Dhruv, G. (1998), “The role of price, performance, and expectations in determining satisfaction in service exchanges,” Journal of Marketing, 62(4), 46-61.
Westbrook, R. A. (1987), “Product/Consumption-Based Affective Responses and Postpurchase Processes,” Journal of Marketing Research, 24, 258-270.
Wixom, B. H., and Waston, H. J. (2001), “An empirical investigation of the factors affecting data warehousing success,” MIS Quarterly, 25(1), 17-41.
Wood, Charles M. and Lisa K. Scheer (1996), “Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Intent,” Advances in Consumer Research, 23, 339-404.
Woodruff, R. B. (1997), “Customer value: the next source of competitive advantage,” Journal of the Academy of Marketing Science, 25(2), 139-153.
Y. F. Kuo., C. M. Wu and W. J. Deng (2009), “The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services,” Computers in Human Behavior, 25(4), 887-896.
Zeithaml, A., Leonard, B. and Parasuraman, A. (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60, 31-46.
Zeithaml, V. A. (1988), “Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence,” Journal of Marketing, 52(3), 2-22.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素:以汽車客運業為例
2. 網路購物之降低風險策略研究
3. 網路銀行知覺風險與使用意願之研究
4. 共同基金投資組合風險與報酬衡量
5. 運用線性結構關係模式探討共同基金涉入程度、服務品質、投資績效、顧客滿意度、品牌權益、知覺風險對顧客忠誠度之影響—以台灣投資信託產業貴賓級客戶為例
6. 運用結構方程模式探討品牌權益、服務品質、關係品質、知覺風險與顧客忠誠度之關係—以台灣證券業為例
7. 運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響-以台灣銀行業貴賓理財為例
8. 影響銀行顧客關係慣性與顧客忠誠度因素之關聯性模式
9. 內外部線索透過知覺風險對購買意願之影響–以消費情境及流行意識為調節變數
10. 顧客基礎之品牌權益、知覺風險、知覺價值與消費者購買意願關係之研究-以東森電視購物為例
11. 金融海嘯後的台灣銀行業財富管理業務發展
12. 消費始終來自於慣性?網路購物女性消費者之消費慣性與滿意度對再購意願之影響──口碑與其他店家吸引力之調節效果
13. 網站資訊品質及網站系統品質對顧客滿意與顧客忠誠之實證研究—以台灣旅遊網站為例
14. 金融海嘯期間金融商品品質認知對投資人忠誠度之影響─以共同基金為例
15. 服務品質、知覺價值與性別差異對口碑活動的影響
 
系統版面圖檔 系統版面圖檔