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研究生:吳長政
研究生(外文):Chang-Cheng Wu
論文名稱:以生態觀點探討物流產業之策略演化
論文名稱(外文):Exploring the Strategic Evolution of Logistics Industry: An Ecological Perspective
指導教授:婁文信婁文信引用關係
指導教授(外文):Wen-shinn Low
學位類別:碩士
校院名稱:清雲科技大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:58
中文關鍵詞:組織生態物流業利基理論同形演化個案分析
外文關鍵詞:Ecological perspectiveLogistic IndustryNiche theoryisomorphic evolutioncase study
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摘要:雖然物流業的研究已漸受到重視,但大多由生產管理的觀點探討,本研究由策略管理之生態演化觀點,探討物流業面對環境劇烈變化下,如何改變本身利基寬度,選擇不同生態演化策略與上下游廠商的互動過程。本研究以生態相關理論為基礎,發展出生態環境、利基寬度策略及同形演化模式,藉由兩家物流業者之個案驗證理論。研究結果顯示,業者在萌芽期與成長期,會選擇利基寬度較窄的專才策略,進而促使產業上下游產生規範同形以及強制同形;在成熟期時,受產業影響產生模仿同形,廠商會選擇利基寬度較寬的通才策略。在學術上,本研究由生態觀點,探討物流業者如何面對環境變化而不斷調整本身經營策略,彌補了過去物流產業研究上的缺口,實務上,本研究由生態觀點提供物流業者各發展階段的參考。


Abstract:Despite research on logistics management has increased in recent years, yet most studies focused on production research. This study from an ecological perspective to explore how the third party logistics company changes its niche width under rigid competition we well as builds long relationships with upstream suppliers and downstream retailers. The so-called niche width refers to resource utilization by companies where the less the resource is used, the narrower the company’s niche width. From a ecological view, this study builds a model of ‘ecological environments, niche strategy and isomorphic evolution strategy. By using a comparative case study approach, this study reveals that under an unsophisticated environment, the companies are apt to choose a narrower niche width. When facing a turmoil change, the companies will adopt width niche and conduct three isomorphic evolutions: coercive isomorphism, mimetic isomorphism and normative isomorphism in terms for different relationships with suppliers and retailers. This study fills the gap in logistic management by contributing how firms transform under the changes of ecological environment. In practice, this study provides a transformable case in this regard.


目 錄
中文摘要 i
英文摘要 ii
誌 謝 iii
目 錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
1.1 研究動機 2
1.2 研究範圍及目的 3
1.3 研究流程 4
第二章 文獻探討 5
2.1 組織生態 5
2.2 利基寬度策略 6
2.3 同形演化 10
2.4 第三方物流 10
第三章 研究方法 12
3.1 研究架構 12
3.2 研究對象 13
3.3 資料蒐集方法 13
3.3.1 深度訪談 14
3.3.2 深度訪談流程 15
3.4 資料分析方法 15
3.5 研究變項之定義 16
第四章 物流產業簡介 18
4.1 物流產業發展趨勢 18
4.1.1 全球物流產業發展趨勢 18
4.1.2 台灣物流產業發展趨勢 19
4.2 軍公教福利中心及相關產業發展概況 21
4.2.1 軍公教福利中心簡介 21
4.2.2 全聯社軍公教福利中心轉型─民營化全聯實業公司 24
4.2.3 軍公教福利中心與量販大賣場的競爭 24
4.2.4 獨立聯社簡介 24
第五章 個案分析 26
5.1 A公司 26
5.1.1 A公司介紹 26
5.1.2 萌芽期 28
5.1.3 成長期 30
5.1.4 成熟期 32
5.2 B公司 34
5.2.1 B公司介紹 34
5.2.2 萌芽期 36
5.2.3 成長期 38
5.2.4 成熟期 40
5.3 歸納個案公司依環境變化策略演化歷程 42
第六章 結論與建議 44
6.1 研究結論 44
6.2 研究建議 46
6.3 研究限制及後續研究建議 47
6.3.1 母體研究時限制 47
6.3.2 資料收集過程中限制 48
參考文獻 49
附錄一訪問大綱 49
簡歷 49

表目錄
表 3.1變數定義 16
表 5.1個案公司發展歷程的策略演化情形 46

圖目錄

圖 1.1 研究流程 4
圖 3.1 研究架構 12
圖 4-1 軍公教福利中心通路體系圖 23
圖 4-2 軍公教福利中心(縣市聯社)通路體系圖 23
圖 5.1 A公司組織圖 27
圖 5.2 A公司萌芽時期演化策略 29
圖 5.3 A公司成長時期演化策略 31
圖 5.4 A公司成熟時期演化策略 33
圖 5.5 B公司組織圖 35
圖 5.6 B公司萌芽時期演化策略 37
圖 5.7 B公司成長時期演化策略 39
圖 5.8 B公司成熟時期演化策略 41
圖 6.1 組織同形與物流發展圖 46




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