一、中文部分
國際電信聯盟ITU(2010),全球手機用戶普及率[線上資料],來源:http://www.itu.int/en/pages/default.aspx[2010, December 30]。
美國的市場研究機構eMarketer (2010),美國手機營收趨勢[線上資料],來源:http://www.emarketer.com/ [2010, December 30]。
應用程式市調網站148apps.biz (2010),App Store應用程式項目比例[線上資料],來源:http://148apps.biz/categories/all-posts/ [2010, December 30]。
美國市調公司Gartner(2010),消費者應用程式下載分析[線上資料],來源:http://www.gartner.com/technology/home.jsp [2010, December 30]。
黃俊英(1999),行銷研究:管理與技術,第六版,台北:華泰文化事業公司。程茵珮(2004),影響線上遊戲玩家行為之研究,國立台灣科技大學資訊管理研究所未出版之碩士論文。王子駿(2003),科技準備性與服務便利性對使用科技基礎服務影響之研究-以第三代行動通訊為例,淡江大學企管所未出版碩士論文。林宜洵(2004),消費者採用電腦無線上網之行為研究,台北大學企管所未出版碩士論文。施欣怡(2004),消費者採用行動資訊服務行為之研究,台北大學企管所未出版碩士論文。高翊群(2007),行動導覽服務使用者接受模式分析-創新擴散之觀點,大同大學資訊經營學系未出版碩士論文。陳毅瑋(2008),消費者預購便利商店商品預購之研究-理性行動理論之應用,崑山科技大學企業管理研究所未出版碩士論文。許晉龍(2003),線上遊戲使用者行為研究,國立台灣科技大學資訊管理系未出版博士論文。蕭麗茹(2009),社會影響與消費者從眾行為之關係-以購買旅遊產品為例,國立嘉義大學觀光休閒管理系未出版碩士論文。賴昇鴻(2009),探討行動適地性服務之干擾效果對使用者接受度之影響,國立雲林科技大學資訊管理系未出版碩士論文。錢冠宇(2009),行動導覽系統建置與接受行為評估,國立中正大學會計與資訊科技系未出版碩士論文。李佳蓉(2010),行動廣告接受度對廣告效果影響之研究。國立中山大學企業管理研究所未出版碩士論文。徐木龍(2011),大學生歸因傾向對部落格使用意圖之調節效果-以某科技大學為對象。國立雲林科技大學資訊管理研究所未出版碩士論文。李孟娜(2002),產品涉入與生活型態對多樣化行為之影響。國立台灣大學商學研究未出版碩士論文。黃柔婷(2009),線上遊戲與網頁遊戲玩家之使用行為研究,台南科技大學商學與管理研究所未出版碩士論文。李朝瑞,(2010),影響線上遊戲玩家參與遊戲意願之因素探討,國立東華大學企業管理研究所未出版碩士論文。林豊勝,(2010),運用延伸科技接受模式探討玩家玩線上遊戲之影響因素,開南大學資訊及電子商務研究所未出版碩士論文。二、英文文獻
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