一、中文部分
王貴英,吳宥萱,邱淑美,鄧亘吟(2010),交友網站參與強度–社會支持、網路特性與社交焦慮整合的架構,發表於第二十一屆國際資訊管理學術研討會。
王麗婷(2010),社交網站應用程式中產品置入型式與品牌知覺之關聯研究—以網路沈浸為中介變數,私立淡江大學國際貿易學系國際企業學碩士班碩士論文。何俊隆(2010),運用網路社群進行口碑傳播接受程度之研究-以Facebook使用者為例,私立淡江大學國際貿易學系碩士論文。卲茂坤(2008),線上遊戲知覺品質與參與動機對玩家使用意圖影響,南台科技大學高階主管企管碩士班碩士論文。林香君,郭娉如,沈婉鈴(2006),大一新生情緒管理網路社群之研究(No. NSC93-2413-H009-002),行政院國家科學委員會專題研究計畫成果報告。
洪新原,梁定澎,張嘉銘(2005),科技接受模式之彙總研究,資訊管理學報,12(4),211-234。張惠蓉,曾釔棖(2009),社交網站的跨文化分析比較:以台灣的無名小站與美國的My Space為例,電子商務學報,11(3),611-637。
郭怡君(2007),影響網路顧客價格容忍度因素之探討,國立東華大學企業管理學系碩士論文。陳歷鋒(2000),網際網路拍賣機制之初探研究,國立臺灣大學商學研究所碩士論文。游尚儒(2007),知覺價格、知覺價值與知覺服務品質對消費者滿意度與再購意願影響之研究-以花蓮地區觀光飯店為例,國立東華大學企業管理學系碩士論文。蔡瑞宇(1996),顧客行為學,台北:天一圖書公司。
盧家怡(2010),社群網站使用動機與廣告記憶效果之研究-以台灣區Facebook使用者為例,國立中興大學應用經濟學系所碩士論文。鍾友碩(2007),虛擬社群成員信任因素之研究-以交易型虛擬社群為例,私立靜宜大學企業管理學系碩士論文。簡士超(2010),成年前期男性之寂寞因應行為研究-以Facebook使用者為例,私立世新大學公共關係暨廣告學研究所碩士論文。二、英文部分
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三、網站資料
CheckFacebook,http://www.checkfacebook.com/
comScore,2008,Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance,http://www.comscore.com/Press_Events/Press_Releases/2008/08/Social_Networking_World_Wide
Hitwise,2009,Growth of Facebook leaves MySpace in dust,http://news.cnet.com/8301-31001_3-10374324-261.html
MBA智庫百科,感性營銷,http://wiki.mbalib.com/zh-tw/%E6%84%9F%E6%80%A7%E8%90%A5%E9%94%80
創市際,2009a,Facebook追過Google成台灣第三大網站,http://www.ithome.com.tw/itadm/article.php?c=57098
創市際,2009b,開心農場是最多台灣網友使用的Facebook應用程式,http://www.insightxplorer.com/news/news_09_17_09.html
創市際,2010,網路人口特性調查,http://www.insightxplorer.com/specialtopic/crossmedia_201012.html
達摩傳媒,2009a,FACEBOOK現隱憂,http://www.bloggerads.net/AdsPortal/BlogTell/30
達摩傳媒,2009b,FACEBOOK轉型流行文化不用就落伍啦,http://www.bloggerads.net/AdsPortal/BlogTell/8
資策會產業情報研究所,2009,網路娛樂以線上影音為消費主力 65%網友曾經使用社交網站,http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=214&type1=2
資策會,2011,58.1%台灣網友常玩線上與社交遊戲,http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=298948
遊戲基地-臉書基地,http://facebook.zone.gamebase.com.tw/zone/facebook/
維基百科,Facebook,http://zh.wikipedia.org/wiki/Facebook#.E7.B6.B2.E7.AB.99.E5.8A.9F.E8.83.BD