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郭玉群(1997),電子市場中消費者與其他參與角色互動模式之探討,交通大學傳播研究所未出版之碩士論文。郭美瑜(2004),服務接觸的印象與購買意願之探討,中央大學企業管理研究所未出版之碩士論文。黃美文(1997),在電子商務環境下進行網路購物意願之研究:以購買涉入、參考群體與消費者特性探討,屏東科技大學資訊管理研究所未出版之碩士論文。黃耀輝(1998),電子商務之資訊不對稱與因應機制-以網路書店為例,台灣大學商學研究所未出版之碩士論文。湯嘉恆(1999),消費者之網路購物資訊環境態度、購買涉入、網路使用行為對網路購物意願之影響探討-以國立大學學生為例,交通大學經營管理研究所未出版之碩士論文。劉乃毓(2007),電視購物資訊對消費意向影響之分析,朝陽科技大學企業管理研究所未出版之碩士論文。潘宛青,張美燕(2007),信用卡廣告涉入對銀行業品牌權益影響之研究,臺灣企業績效學刊,1(1),125-146。駱俊瑋(2003),網路購物知覺風險之研究,台灣科技大學企業管理研究所未出版之碩士論文。
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