臺灣博碩士論文加值系統

中文摘要
科技的演進在經濟的成長中扮演主要角色；而在過程中將獨特的想法實踐及廣泛擴散的是創新及模仿。多數文獻已探討創新的重要性，但較少著墨在模仿。要了解模仿對競爭優勢的影響，我們應考慮公司在其新產品開發的策略上扮演著創新者與模仿者這兩種雙重角色。
本論文嘗試要解決兩個問題：第一，創新與模仿如何促進高科技產品擴散？本文我們檢視智慧型手機的開發軌跡，研究顯示創新及模仿共同將智慧型手機的科技推展到關鍵多數點上，即繁榮發展的階段。第二，高科技產品公司在新產品開發時該採用何種策略？當創新者或模仿者？我們依據不同市場風險及產品科技的風險，在本論文提出一個創新模仿策略矩陣。
依據本論文的研究結果及分析，智慧型手機公司在不同的市場及不同的科技下採用不同的策略。因此，當一個創新者或模仿者就不是那麼重要了。

關鍵字：創新，模仿，擴散，關鍵多數，智慧型手機，產品策略

Abstract
Technology evolution always plays a key role of economic growth; the process to fulfill novelty idea and diffuse wildly is innovation and imitation. Much literature has studies innovation importance, but less attention has been paid to the imitation. To understand the implications of imitation to competitive advantage, we should consider that companies play dual roles of innovator and imitator in their new product development strategy.
This thesis attempts to address two questions: first, how innovations and imitations help Hi-Tech product to diffuse? In this thesis, we examine Smartphone developing trajectory. Evidence shows that innovation and imitation help Smartphone technologies diffuse on critical mass, the booming stage. Second, what strategy of Hi-Tech companies should adopt for their new product development? Be an innovator or imitator? We develop a strategic matrix in terms of different markets and technologies risk associated with the product.
According to the result and analysis, for technology diffusion, Smartphone companies adopt different strategy in terms of different markets and technologies. To be an innovator or an imitator doesn’t matter.

Key Words: Innovation, Imitation, Diffusion, Critical Mass,
Smartphone, Product Strategy

Content

Chapter 1 Introduction…………………………………………….1

1.1 Research Background ……………………………….1
1.2 Research Motivation…………………………………5
1.3 Research Purpose…………………………………….7
1.4 Research Process……………………………………..8
1.5 Thesis Structure…………………………………… .11

Chapter 2 Literature Review…………………………………….12

2.1 Definition of Innovation…………………………….13
2.2 Definition of Imitation……………………….……...15
2.3 New Product Development Speed….……………….19
2.4 Technology Diffusion………………………………..21
2.5 Market Risks…………………………………………26
2.6 Innovation or Imitation Strategy…..……………….28

Chapter 3 Research Methodology ……………..………………..33

3.1 Research Methodology-Content Analysis………….33
3.2 Process of Content Analysis…..…………………….34



Chapter 4 Hi-Tech Product………………………………………..36

4.1 Hi-Tech Product Literature Review…………………36
4.2 Innovation/Imitation Strategy Matrix..……………...44
4.3 Mobile Phone Industry…. …………………………....47
4.4 Mobile Phone Diffusion……………………………….49
4.5 Smart Phone Development……………………………50
4.6 Smart Phone Diffusion………………………………...55
4.7 Innovation /Imitation Strategy Matrix Application… 57

Chapter 5 Analysis and Discussion………………………………...58

5.1 Innovation Models…………………………………….58
5.2 Tendency-Smartphone is on Critical Mass……….… 60
5.3 Disruptive Innovation-Shenzhai Phone ……………..61
5.4 New Generation Innovation- Sixth Sense System..….63
5.5 Android OS (Operating System)……………………..65

Chapter 6 Conclusion and Suggestion…………………………….67

6.1 Conclusion……………………………………………67
6.2 Suggestion to Future Study……………………..…...68

Reference…………………………………………………….……...69


List of Figures

Figure 1. Research Process ………………….…………….…10

Figure 2. Diffusion S Curve ……………………………….... 22

Figure 3. Adopters Bell Curve ………………………………23

Figure 4. Roger’s Innovation Curve ………………………..25

Figure 5. Global ICT Developments, 1998-2009 ………..... .48

Figure 6. Mobile Phone Diffusion Curve……………….…...49

Figure 7. Smartphone Diffusion, Source ……………………55

Figure 8. Innovation Models….. …………………………….61

Figure 9. China Gray-Market Handset Forecast…...............62











List of Tables

Table 1. Risk Levels and Impact on Execution…………………..27
Table 2. Throughout the twentieth century ‘late entrants’
have been surpassing pioneers…………………………..29
Table 3. Innovation / Imitation Strategy Matrix (1)..……………45
Table 4. Risk Level Strategy……………………………………... 45
Table 5. Innovation /Imitation Strategy Matrix (2) …………….45
Table 6. Smartphone Development………………………………51
Table 7. Overview of Operating Systems for Smartphone……...53
Table 8. Operating System for Smartphone…………………….53
Table 9. Smartphone Sales to End User by Vendor………….….54
Table 10. Smartphone Units Shipped 2010……………………...55
Table 11. Innovation / Imitation Matrix Application….………..57

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