中文部份
1.伍啟銘,探討服務品質、顧客滿意度、顧客價值與購後行為意向之關聯-以行動加值服務為例,國立高雄大學經濟管理研究所碩士論文,2007年6月。2.林建煌,消費者行為概論,第2版,台北:華泰文化,2010年。
3.高振智,以消費者購買決策為基礎之適性化推薦系統,中原大學資訊管理學系碩士論文,2004年7月。4.郭重佑,以網路標籤為基礎之個人化網路購物商品推薦系統,南台科技大學資訊管理研究所碩士論文,2009年7月。5.湯宗泰、湯宗益,行動商務擴散研究:環境與技術創新觀點,中華管理評論國際學報,第6卷,第6期,2003年12月,第63-82頁。6.黃佳櫻,建構行動商務的關鍵成功因素,國立台灣大學資訊管理學系碩士論文,2003年6月。7.黃俊傑,提升消費者採用行動加值服務意願之研究,義守大學資訊管理研究所碩士論文,2005年6月。8.廖婉菁,應用協同過濾機制於商品推薦之研究-以手機網站為例,中原大學資訊管理學系碩士論文,2002年7月。9.劉肇庭,行動商務行銷人員手冊,台北:文魁資訊,2002年。
10.鄭華清,行銷管理,第3版,台北:全華圖書公司,2008年。
英文部份
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