據索緒爾，符號學是研究能指與所指的學問。在符號學中所找到的原則，不只能夠應用在語言學上，也能夠應用在金融科學上。這將開啟一項新的研究領域。我們或許會稱他為金融符號學。

這個符號學的分支將語言學與金融科學整合成了一個完整的領域。伯斯將符號學定義為符號的科學學說。他所謂的學說意指一個理論的系統；這個系統是基於人為鑽研出的概念與準則。從柏斯以後，這個符號學的領域就真正地成為一門廣大的學科。

符號學現在包括了動物溝通學、肢體語言學、藝術理論、隱喻論、神話論、以及媒體研究。總之，就是包含了所有讓人類生活變得有趣或者是驚怖的事物，包括了我們常常提到的金融海嘯這頭怪獸。

According to Saussure, semiology consists of the study of signifier and signified, and principles found in semiology or semiotics would not only be applicable to linguistics but also to the science of finance. This is going to be a new field of investigation which we might call financial semiotics. This new branch of semiotics will integrate both linguistics and the science of finance into one well-defined territory.

Peirce defined semiotics as the scientific” doctrine” of signs-the term doctrine refers to a theoretical system of knowledge based on artificially worked out concepts and principles. Since Peirce, the field of semiotics has become truly enormous.

It now includes, among other things, the study of how animals communicate, body language, of the arts, of metaphor, of myths, of media messages-in sum, of anything that makes human life interesting or appalling, including the animal we call Financial Tsunami.

CATALOG I
ABSTRACT III
摘要 IV
PART I. PRELIMARIES 1
1. INTRODUCTION: SEMIOLOGY OR SEMIOTICS 1
1.1 A Short Review over Semiology 1
1.2 Purpose of Semiology 1
1.3 Terminological Considerations 2
1.4 Our Main Theme 2
2. MAIN POINTS OF RELEVANT LITERATURE 3
2.1 Animal Symbolicum and Semiotic Approach 3
2.2 Saussure, Uexkull, and Cassirer: Semiology, Bio-Semiotics, and Animal Symbolicum 5
3. BASIC CONCEPTS: TOWARD A FURTHER EXPLICATION OF PROBLEMATIC 17
1. Semiology, Semiotics, and Bio-Semiotics 17
2. Signifier and Signified 19
3. Derivatives 19
4. Hedge 20
5. Financial Risk 20
6. Financial Crisis 23
7. The Principle of Least Effect 31
8. Financial Literacy 32
9. Financial Education 33
10. Financial Ethics 34
4. AIM OF THE SUDY, RESEARCH PRINCIPLES AND METHODS 35
4.1 Research Principles and Their Aim 35
4.2 Research Methods and Their aim 36
PART II. THE EVOLUTION OF LANGUAGE AND MONEY 38
5. THE EVOLUTION OF LANGUAGE AND MONEY 38
5.1 Language and Money: Where Do They Come From? 38
5.2 Money Is Not a Gift From Divine Source 39
5.3 "Invention" of the Rational Mind 41
5.4 A Logically Contrived Argumentation 44
5.5 From Interjection to Barter 46
5.6. Evolutionary Relationship Among Six Categories of Chinese 53
Characters 53
PART III. FINANCIAL CRISIS AND SEMIOTICS 56
6. FINANCIAL CRISIS AND SEMIOTICS 56
6.1 A Sign as a Tool to Recognize the World 56
6.2 The Paper Currency Flourishes in the World Business 56
6.3 Monster of Derivatives 57
6.4 Crises Caused by Improper Operations 57
6.5 Summary 57
PART IV. SUMMARY 59
7. SUMMARY - A HUMBLE STEP 59
1. From Language to Money 59
2. Peircian functional approach 59
3. Peirce vs. Saussure 60
4. We are enclosed inside the vicious circle of both language and money. 60
5. The absolute confidence 61
6. Trust can only humans 63
7. The modern edifice of semiotics 63
8. Is culture a lie? 63
8. EPILOGUE 65
1. A Heart of Thoughtfulness: A Catholic University in Taiwan Should Take a Firm Position to Promote Financial Ethics 65
2. Socrates and Confucius 65
3. Socrates and Mencius 68
4. Shortcomings 70
BIBLIOGRAPHY 72
BOOKS 72

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