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研究生:黃至正
研究生(外文):Huang, Chih-Cheng
論文名稱:探討影響消費者購買及重購自行車之關鍵因素-以台北地區為例
論文名稱(外文):A Study of the Key Factors of Influencing Consumers on Purchasing and Repurchasing Bicycles in Taipei
指導教授:邱瑞滿
指導教授(外文):Chiu, Jui-Man
口試委員:蘇柏全謝家祥
口試委員(外文):Su, Po-ChuanHsieh, Chia-Hsiang
口試日期:2011.7.25
學位類別:碩士
校院名稱:開南大學
系所名稱:資訊管理學系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:139
中文關鍵詞:自行車購買重購因素分析迴歸分析變異數分析
外文關鍵詞:BicyclePurchaseRepurchaseFactor analysisRegression analysisAnalysis of variance
相關次數:
  • 被引用被引用:1
  • 點閱點閱:269
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
近年來,騎乘自行車在台灣蔚為風尚,台灣又是自行車製造王國,因此探討影響人們購買、騎乘與重購自行車的關鍵因素是一個重要問題,本文分成兩個階段進行,透過發放問卷取得樣本資料,再使用因素分析方法來解決此問題,第一階段實證結果發現「自行車的交通便利性」、「為了個人健康需求」及「以自行車彰顯個人身分地位」等因素,是影響購買及騎乘自行車的關鍵因素,再者我們尚利用t 檢定及單因子變異數分析分別探討受訪者之性別、年齡及身分別對形成各因素之變數之平均看法的差異;第二階段實證結果發現「自行車之重購動機」、「人身及財產安全」、「自行車的交通便利性」、「自行車車道提供完善」、「環保意識」及「售後服務」等因素,是影響重購自行車的關鍵因素。再者我們尚利用t 檢定及單因子變異數分析分別探討受訪者之性別、婚姻狀態、年齡、學歷及月可支配所得對形成各因素之變數之平均看法的差異,最後再以迴歸分析探討各因素間的關係,接著我們尚探討年齡、學歷及每月可支配所得對各因素之影響。我們發現,「環保意識」、「人身及財產安全」、「售後服務」及「自行車的交通便利性」因素分別與「自行車之重購動機」彼此間有顯著之影響;另外,「環保意識」與「自行車車道提供完善」彼此間有顯著且正面之影響;「自行車車道提供完善」與「自行車的交通便利性」彼此間有顯著且正面之影響;「自行車車道提供完善」與「人身及財產安全」彼此間有顯著且負面之影響。從人口統計變數來看,年齡及學歷對「自行車之重購動機」皆有顯著之影響;月可支配所得對「環保意識」有顯著之影響;學歷及月可支配所得對「人身及財產安全」有顯著之影響;年齡、學歷及月可支配所得對「自行車的交通便利性」也有顯著之影響。
Recently, riding a bicycle had formed a fashion in Taiwan. Also Taiwan is a principle country of producing bicycles. Hence, study the key factors of influencing consumers on purchasing and riding, as well as repurchasing is an important problem. This thesis solves the problem by two stages. In the two stages, we first sent questionnaires to collect consumers’ data. Secondly, we used factor analysis method to find the key factors of influencing consumers on purchasing and riding bicycles in the first stage, and find the key factors of influencing consumers on repurchasing bicycles in the second stage. Thirdly, we used t test and analysis of variance (ANOVA) to find the influences of demographic variables on the variables forming the key factors, as well as used t test to find the influences of demographic variables on the key factors. Finally, we used regression analysis to find the relationships among the key factors in the two stages, and find the influences of demographic variables on the key factors in the second stage. In the first stage, empirical results showed that the key factors of influencing consumers on purchasing and riding bicycles are the transportation conveniences of bicycles, the requirement of personal health, and displaying personal status by a bicycle. The transportation conveniences of bicycles positively and significantly influence the requirements of personal health. The requirement of personal health positively and significantly influences displaying personal status by a bicycle. Also we found that gender difference does not influence the key factors. In the second stage, empirical results showed that the key factors of influencing consumers on repurchasing bicycles are the motivation of repurchasing bicycles, the safety of personal body and property, transportation conveniences of bicycles, the perfection of the provision of bicycle lanes, eco-awareness, and post-sale service. The key factors eco-awareness, the safety of personal body and property, post-sale service, and transportation conveniences of bicycles significantly influence the repurchasing motivation of bicycles, and vice versa. Eco-awareness positively and significantly influences the perfection of the provision of bicycle lanes each other. The perfection of the provision of bicycle lanes positively and significantly influences transportation conveniences of bicycles each other. The perfection of the provision of bicycle lanes negatively and significantly influences the safety of personal body and property each other. From the viewpoints of demographic variables, age and educational level of consumer negatively and positively significantly, respectively, influence the motivation of repurchasing bicycles. Disposable income per month positively and significantly influences eco-awareness. Educational level and disposable income per month positively and significantly influence the safety of personal body and property. Age, educational level, and disposable income per month negatively and significantly influence transportation conveniences of bicycles.
目 錄

致謝詞 I

摘 要 II

ABSTRACT IV

第一章 緒論 1

1.1 研究動機與背景 1
1.2 研究目的 2
1.3 研究架構與流程 3

第二章 文獻探討 5

2.1 服務品質與滿意度 5
2.2 產品選擇取向 6
2.3 交通環境規劃與大眾運輸 7
2.4 安全問題 7
2.5 購買意願 8
2.6 行為意圖 8

第三章 研究方法 10

3.1 問卷設計 10
3.2 因素分析 10
3.3 t檢定 11
3.4 變異數分析 11
3.5 迴歸分析與複迴歸分析 11
第四章 第一階段-探討影響台北地區人們購買自行車之關鍵因素 13

4.1 第一階段受訪者基本資料分析 13
4.2 第一階段因素分析結果 15
4.3 第一階段以t 檢定進行性別差異對因素變數及對因素之影響結果 17
4.4 第一階段以單因子變異數分析進行年齡組別對因素變數之影響分析結果 18
4.5 第一階段身份別對因素變數之影響分析結果 23
4.6 第一階段迴歸分析 26

第五章 第二階段-探討影響台北地區人們重購自行車之關鍵因素 28

5.1 第二階段受訪者基本資料分析 28
5.2 第二階段交叉分析結果 31
5.2.1 性別與婚姻之交叉分析 31
5.2.2 自行車之於生活中用途之交叉分析 31
5.2.3 目前騎乘車種之交叉分析 34
5.2.4 投入自行車運動時間之交叉分析 37
5.2.5 欲重購車種之交叉分析 40
5.2.6 家中擁有自行車數之交叉分析 44
5.2.7 家中騎乘自行車人口數之交叉分析 44
5.3 第二階段因素分析結果 45
5.4 第二階段t 檢定 48
5.4.1 性別差異對因素變數之影響結果 48
5.4.2 婚姻狀態對因素變數之影響結果 50
5.4.3 性別差異對因素之平均看法 51
5.4.4 婚姻狀態對因素之平均看法 51
5.5 第二階段迴歸分析 52
5.5.1 各因素對自行車之重購動機之分析結果 53
5.5.2 各因素對自行車車道提供完善之分析結果 54
5.5.3 各因素對人身及財產安全之分析結果 55
5.5.4 各因素對售後服務之分析結果 55
5.5.5 各因素對環保意識之分析結果 56
5.5.6 各因素對自行車的交通便利性之分析結果 57
5.5.7 年齡對各因素之影響分析結果 57
5.5.8 學歷對各因素之影響分析結果 59
5.5.9 每月可支配所得對各因素之影響分析結果 61
5.6 第二階段人口統計變數對因素變數之單因子變異數分析 64
5.6.1 年齡組別對因素變數之影響分析結果 64
5.6.2 學歷對因素變數之影響分析結果 83
5.6.3 投入自行車運動之時間組別對因素變數之影響分析結果 96
5.6.4 每月可支配所得組別對因素變數之影響分析結果 115

第六章 結論與未來研究方向 124

6.1 結論 124
6.2 未來研究方向 126
參考文獻 127

附錄一 133

附錄二 136

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