中文部份
Bill Wells & David Prensky.(1997)。消費者行為(王森平譯)。臺北:台灣西書出版社。(原著發行於1997)
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李素馨、李維貞、黃芳銘(2008)。外籍遊客之夜市旅遊行為與體驗之關係。休閒與遊憩研究,2(2),63-90。李銘輝(1992)。觀光地理。臺北:揚智文化事業股份有限公司。
沈進成、謝金燕(2003)。宗教觀光吸引力、滿意度與忠誠度關係之研究─以高雄佛光山為例。旅遊管理研究研討會,3(1),79-95。周于萍(2002)。來臺旅客消費行為之研究。碩士論文,輔仁大學應用統計學研究所,新莊。林金燕(2003)。日本來臺觀光旅遊參與型態、觀光形象滿意度與重遊意願關係之研究。碩士論文,世新大學觀光學系,木柵。林欽榮(2002)。消費者行為學。臺北:揚智文化事業股份有限公司。
林慶村(2005)。銀行業服務品質、企業形象、顧客滿意度與顧客忠誠度關聯性研究。碩士論文,朝陽科技大學企業管理研究所,霧峰。林鴻偉(2003)。大陸來臺旅客之旅遊參與型態、觀光形象滿意度與重遊意願關係之研究。碩士論文,世新大學觀光學系,木柵。
林靈宏(1999)。消費者行為學。臺北:五南圖書出版有限公司。
林若慧、陳澤義、劉瓊如(2003)。海岸型風景區之旅遊意象對遊客行為意圖之影響-以遊客滿意度為中介變項。戶外遊憩研究,16(2),1-22。
邱博賢(2003)。觀光意象、滿意度與行為意向間關聯之研究-以宜蘭地區四大休閒農場為例。碩士論文,世新大學觀光學系,木柵。金門縣政府(2009)。金門觀光旅客消費及動向分析。金門:國立金門技術學院觀光管理系。
侯錦雄(1990)。遊憩區遊憩動機與遊憩認知間關係之研究。博士論文,國立台灣大學園藝學系,羅斯福路。高玉娟(1995)。墾丁國家公園觀光遊憩資源對遊客吸引力之研究。碩士論文,東海大學景觀研究所,西屯。高明瑞、王國君(1989)。海岸地區遊客特性與環境偏好之研究。戶外遊憩研究,6(4):43。
張阿蘭(2000)。日本觀光客消費行為研究。碩士論文,輔仁大學應用學研究所,新莊。張紋菱(2006)。主題園遊客旅遊動機、觀光意象與忠誠度關係之研究-以月眉探索樂園為例。碩士論文,朝陽科技大學休閒事業管理系,霧峰。張耿輔(2000)。影響淡水鎮各類型觀光遊憩資源對遊客吸引力的因素研究。碩士論文,中國文化大學地理學研究所,陽明山。張梨慧(2009)。邊界對觀光發展的作用關係:概念與金門實證。臺北:師大書苑。
曹勝雄(1993)。消費者行為學,臺北:揚智文化事業股份有限公司。
莊卉婕(2004)。來臺觀光旅客消費行為之實驗研究。碩士論文,南華大學觀光事業管理研究所,大林。
陳瓊華(2004)。來臺旅客對臺觀感與消費行為之線性結構模式之研究。碩士論文,臺北大學統計學研究所,三峽。黃志文(1993)。行銷管理。臺北:華泰書局。
黃宥達(2008)。休閒農場消費者行為之調查─以走馬瀨和嘉義農場為例。碩士論文,南華大學觀光事業管理研究所,大林。黃泰生(1999)。消費者行為學。臺北:五南圖書出版有限公司。
黃懿純(2002)。網路訂餐消費行為之研究-由決策過程分析。碩士論文國立東華大學觀光暨遊憩管理研究所,壽豐。
葉日武(1998)。行銷學:理論與實務。臺北:前程企業管理有限公司。
廖明豐(2003)。東豐自行車綠廊之遊憩吸引力,服務品質與遊客滿意度及忠誠度之研究。碩士論文,南華大學旅遊事業管理研究所,大林。
劉修祥(2007)。觀光導論(第三版)。臺北:揚智文化事業股份有限公司。
蕭文傑(2003)。顧客價值與顧客忠誠度關係之研究─以T連鎖餐廳為例。碩士論文,國立高雄第一科技大學行銷與流通管理研究所,楠梓。謝蔚錚(2006)。來臺觀光旅客消費行為與遊憩滿意度之研究。碩士論文,國立中央大學統計研究所,中壢。顏家芝(1994)。旅遊目的地選擇過程及策略之探討。戶外遊憩研究,7(1),105-119。蘇元含(2003)。運用線性結構模式探討服務品質對顧客滿意度與顧客忠誠度之影響─以中油加油站為例。碩士論文,國立東華大學企業管理研究所碩士論文。蘇方基(1984)。最新觀光學概要,臺北。
英文部分
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