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研究生:劉彥煌
研究生(外文):Liu, Yen-Huang
論文名稱:文化創意產業之創業導向與網絡鑲嵌
論文名稱(外文):Entrepreneurial Orientation and Network EmbeddednessIn the Cultural and Creative Industry
指導教授:孫儷芳孫儷芳引用關係
指導教授(外文):Sun, Li-Fang
口試委員:鐘青萍林東正
口試委員(外文):Jung, Ching-PingLing, Dung-Jeng
口試日期:6/21
學位類別:碩士
校院名稱:明志科技大學
系所名稱:工業工程與管理研究所
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:86
中文關鍵詞:文化創意創業導向網絡鑲嵌
外文關鍵詞:Cultural and Creative IndustryEntrepreneurial OrientationNetwork Embeddedness
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文化創意產業是目前世界各國國家政策及地方經濟的發展趨勢。台灣隨著經濟型態的變遷,我們已經由工業經濟走入服務經濟、知識經濟和創意經濟,更邁入體驗經濟的時代。台灣在這一波產業變遷中,文化創意產業成為最具發展潛力的產業。故本研究旨在探討:文化創意企業在各期發展階段的創業導向、網絡鑲嵌要素之內容。本研究選擇參觀工廠為研究對象,進行深入訪談,分別以廣興紙寮、勝洋水草農場與茶山房的經營者為訪談對象。研究發現企業發展每個時期所面對的狀況不同,所需的資源亦不同,但創業導向及網絡鑲嵌對企業經營的影響可以歸納如下:創新性會影響企業經營之主題、預應性會影響企業經營之方向、風險承擔會影響企業之資源投入程度、關係鑲嵌影響企業之資源的多元性、資源鑲嵌影響企業之資源的多寡、關鍵資源的取得、結構鑲嵌影響企業營運的穩定程度、地位鑲嵌影響企業對產業或網絡間的影響力。
Cultural and Creative Industries is trends in the world of national policy and
local economic. With the changing economic patterns of Taiwan, we have into the service economy from an industrial economy, knowledge economy and the creative economy, and into the experience economy. The industrial change
in Taiwan, the Cultural and Creative Industries is the most promising
industries. Therefore, this study aimed to investigate: the cultural and creative
enterprises in various stages of development of the entrepreneurial orientation
period, the network elements of the embedded content. The objective is
Tourism factory for the study, in-depth interviews, respectively, Taiwan paper,
Sheng-Yang and teasoap operators for the interviewee. Study found that enterprises are facing during the development of each state is different from the required resources have been different, but the entrepreneurial orientation and network embedded on the business impact can be summarized as follows: innovation will affect the business of the theme,
proactive nature will affect the business direction, take risk affect the level of resources, relational embeddedness affect the diversity of resources, resources mosaic affect the amount of resources, to obtain critical resources,
mosaic structure affect the stability of business operations, status mosaic
affect on the industry or networks of influence.

明志科技大學碩士學位論文指導教授推薦書 i
明志科技大學碩士學位論文口試委員會審定書 ii
明志科技大學碩士學位論文授權書 iii
誌謝 iv
摘要 v
Abstract vi
目錄 vii
圖目錄 x
表目錄 xi
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 3
1.3研究流程 4
第二章 文獻探討 5
2.1文化創意產業 5
2.1.1文化創意產業的定義 5
2.1.2 文化創意產業成功關鍵成功因素 6
2.1.3小結 7
2.2 創業導向 8
2.2.1創業導向的定義 8
2.2.2創業導向的衡量 9
2.2.3小結 10
2.3網絡鑲嵌 11
2.3.1網絡鑲嵌的定義 11
2.3.2網絡鑲嵌的衡量 12
2.3.3小結 13
2.4 企業發展階段 14
2.4.1 企業發展階段的時期 14
2.4.2 小結 16
第三章 現況分析 17
3.1 文化創意產業的發展過程 17
3.2 文化創意產業的特徵 20
3.3台灣文化創意產業現況分析 27
第四章 研究設計 36
4.1 研究架構與研究變項 36
4.1.1研究架構 36
4.1.2研究變數定義 37
4.2 研究方法 39
4.2.1 個案研究法 39
4.2.2 訪談法 40
4.3研究個案選取與資料蒐集 41
第五章 個案分析與討論 43
5.1勝洋水草休閒農場 43
5.1.1原創階段 43
5.1.2商業化階段 43
5.1.3企業化階段 43
5.1.4產業化階段 43
5.2廣興紙寮 45
5.2.1原創階段 45
5.2.2商品化階段 45
5.2.3企業化階段 45
5.2.4產業化階段 45
5.3茶山房 47
5.3.1原創階段 47
5.3.2商品化階段 47
5.3.3企業化階段 47
5.3.4產業化階段 47
5.4 研究命題發展 56
5.4.1創業導向 56
5.4.2網絡鑲嵌 61
第六章 結論 69
6.1結論與管理意涵 69
6.2研究限制 74
6.3未來研究建議 74
參考文獻 75
中文部分 75
英文部分 78




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