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研究生:陳瑞珍
研究生(外文):Chen, Jui Chen
論文名稱:台灣個人電腦產業發展之研究
論文名稱(外文):The study of personal computer industry development in Taiwan
指導教授:黃仁德黃仁德引用關係
指導教授(外文):Hwang, Jen Te
學位類別:碩士
校院名稱:國立政治大學
系所名稱:亞太研究英語碩士學位學程(IMAS)
學門:社會及行為科學學門
學類:區域研究學類
論文種類:學術論文
畢業學年度:99
語文別:英文
論文頁數:95
中文關鍵詞:政府發展電腦產業競爭優勢
外文關鍵詞:governmentdevelopmentPC industrycompetitive advantage
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This paper investigates the factors behind Taiwan rapid PC industry evolution and the contribution to the economic development as well as the competitive edges in the global market. The research consists of six chapters and utilize empirical and analytical of qualitative of social science methods to explain the study subjects, including government publications, research report, official statistics and database, academic papers, books, thesis, journal articles, conference papers, Internet broadcasting programs, and magazine. Given the data collection and analysis, this paper cut edge from macroeconomic perspective to analyze the subjects.
The outcomes are indicated as below. The government in Taiwan is an indispensable part in building technological competence during the process of PC industry. Besides, the PC industry has demonstrated a significant performance and active participation in economic activity. Furthermore, the portable PCs like notebook still have a prosperous prospect in global market. Taiwanese PCs producers have taken edges on the bargaining power and stable rivalry among existing competitors while new entrants and substitute products have remained threats. More importantly, Taiwan’s PC producers have advantages to carve out PCs niche such as sophisticated OEM experience, good capability of cost control, flexible and quick reaction ability, large scale of production capacity and complete industrial structure. Nevertheless, they still have spaces to strengthen their competitiveness in keen global market.

Abstract …………………………………………………………………………i
Acknowledgement………………………………………………………………ii
Contents…………………………………………………………………………iii
List of Tables…………………………………………………………………v
List of Figures………………………………………………………………vi

Chapter 1 Introduction……………………………………………………………………1
1.1 Research Motivation……………………………………………………2
1.2 Objectives of Study……………………………………………………3
1.3 Analytical framework……………………………………………………4

Chapter 2 The Evolution of Industrial Policy……………………7
2.1 The Government Efforts—Before 1980s……………………………8
2.3 Encouragement of Technology Intensive Industries—1980s…14
2.3 Industrial Upgrading—1990s………………………………………17
2.4 Globalization—After 2000…………………………………………16
2.5 Summary……………………………………………………………………19

Chapter 3 The Evolution of PC Industry……………………………23
3.1 Definitions and Scope………………………………………………24
3.2 Characteristics of the PC Industry……………………………25
3.3 The Electronic Industry Development—Before 1980s………28
3.4 The PC industry Development in Taiwan—1980s……………32
3.5 The PC industry Development in Taiwan—1990s……………35
3.6 The PC industry Development in Taiwan—After 2000………37
3.7 Summary……………………………………………………………………39

Chapter 4 The Economic Activities of PC Industry……………41
4.1 Production and Sale Values……………………………………42
4.2 Employment…………………………………………………………………46
4.3 Export………………………………………………………………………51
4.4 Investment…………………………………………………………………52
4.5 Summary…………………………………………………………………55

Chapter 5 The Competitiveness of Taiwan's PC Industry……58
5.1 Global Industrial Environment……………………………………59
5.1.1 Current Circumstance of Global PCs Market………………60
5.1.2 Worldwide Market Share of Taiwan's PCs……………………61
5.2 The Five Competitive Forces………………………………………62
5.3 The Diamond System……………………………………………………66
5.4 SWOT Analysis of Taiwan's PC Industry………………………71
5.5 Summary……………………………………………………………………75

Chapter 6 Conclusions and Suggestions……………………………78
6.1 Conclusions…………………………………………………………78
6.2 Suggestions………………………………………………………………80
References………………………………………………………………………82
Appendixes………………………………………………………………………87




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