(3.238.173.209) 您好!臺灣時間:2021/05/09 16:58
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:丘梓謙
研究生(外文):Timothy Yau Tsz Him
論文名稱:替換零件及耗材之實務商務行銷計畫和需求預估模式
論文名稱(外文):Practical business approaches with a simple forecasting model for aftermarket replacement parts
指導教授:何小台
指導教授(外文):Ho, Chester
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:99
語文別:英文
論文頁數:31
中文關鍵詞:替換零件及耗材
外文關鍵詞:Aftermarket Replacement Parts
相關次數:
  • 被引用被引用:0
  • 點閱點閱:115
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
The main aim of this thesis is to develop a framework that allows an equipment manufacturer to forecast the demand of its aftermarket user-replaceable parts and prepare the challenges it may face from third party manufacturers. Some business practices ensuring the performance against third party part manufacturers are suggested in this thesis as a reference for a manufacturer to retain its customer and optimize its performance in aftermarket.

The first part of this thesis focuses on the framework of a forecasting model for an equipment manufacturer which needs to provide aftermarket consumers to end users through the service or sales channels of the manufacturer. The forecasting model is carried out using the data from annual sales quantity of one model of equipments(known as install base) during the product life cycle. Each year during the product life cycle would have a different Rate of Replacement. The forecasting model aggregates the data from the install base and the rate of replacement to come up with an annual demand of the aftermarket replacement parts needed for the equipment.

The second part of this thesis focuses on some practical business practices for the manufacture to ensure its performance in aftermarket. The designs of the products, logistics arrangement and selection of channels are also curial to its performance.

Abstract……………………………………………………………………….…i
Acknowledgements……………………..…………………………………….…ii
Table Of Contents……………………..………………………………………..iii
Chapter 1 Introduction………………………………………………..…1
1.1 Current Situation of Aftermarket………………………………………….....1
1.2 Common Terminology……………………………………………………....7
Chapter 2 Applicable Industries…………………………………….…10
2.1 Automobile Business……...…………………………………….…….……11
2.2 Printer Business………………………………………………….……....…11
2.3 Projector Business……………………………………………….……....…11
2.4 Rear Projection TV Business…………………………………….……...…12
Chapter 3 The Framework of the Forecasting Model…………….….13
3.1 Forecasting Factors……………………………………………….……...…14
3.2 Forecasting Formula…………………………………….………….…...…16
Chapter 4 Industry Practices of Product Design……………………..16
4.1 Intellectual Property Rights…………………………….………….….....…17
4.2 Built-in Protection Mechanism……………………….……...…….….....…18
4.3 Packaging…………………………………………….……...…….…......…19
4.4 Warranty Extension….…………………………….……...…….…........…20
Chapter 5 Marketing Tactics in Aftermarket Replacement Parts...…22
5.1 Bundling Deals……………………………….……...…….………….....…22
5.2 Redemption Coupons……………….……...…….……………………...…23
5.3 Trade-in Rebate……………….…….……...…….……………………...…23
Chapter 6 Distribution Channels of Replacement Parts………......…25
6.1 Service Channel……………….…….……...…….……………………...…25
6.2 Part Channel……………….…….……...…….…………………….…...…26
6.3 Point-Of-Sale Channel…….…….……...…….…………………….…...…26
6.4 Direct Channel…….…….……...…….……………………………..…...…27
Chapter 7 Conclusion.……...…….……………………………..…...…28
Chapter 8 Future Research.……...…….……………………….…...…29
Appendix……...…….………………………………………………….…...…30
i. References….………………………………………………...…….…...…30


i. References
[1] National Center for Remanufacturing and Resource Recovery, “Remanufactured Toner & Inkjet Cartridge Business Climate Sample Survey Report”, Rochester Institute of Technology, pp. 17, 2004.
[2] Capgemini Consulting, Institute of Technology Management, University of St. Gallen. 2010. The Aftermarket in the Automotive Industry, pp. 13-14, 2010.
[3] Wikipedia, “Aftermarket (merchandise)”, March 2011, http://en.wikipedia.org/wiki/Aftermarket_(merchandise)
[4] Wikipedia, “Install Base”, March 2011, http://en.wikipedia.org/wiki/Installed_base
[5] Capgemini Consulting, Institute of Technology Management, University of St. Gallen. 2010. The Aftermarket in the Automotive Industry, pp. 7, 2010.
[6] Tricia Judge, “Finding on Remanufactured Cartrdige” in Imaging Spectrum Magazine, Int’l ITC, 2004
[7] “The 2004 Projection Lamp Supply Chain Report”, Insight Media, LLC, pp 35, 2004
[8] “Global TV Report”, NPD, Intelect, Q1’10, 2010
John Shane, “USA OEM and Aftermarket Trends”, InfoTrends / CAP Ventures, pp. 7, 2010.
[9] Department of Investment Services, “Automobile Components & Auto Electronics Industry:Analysis & Investment Opportunities”, Ministry of Economic Affairs of Taiwan ROC, pp5, 2007,
[10] Catherine Cresswell, “W European OEM & Aftermarket, Toner & Inkjet Cartridge, Market 2004-2009”, InfoTrends, 2010
[11] John Shane, “USA OEM and Aftermarket Trends”, InfoTrends, 2006

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關論文
 
1. 88.郭俊良、梁金樹、余坤東(2004),「航海科系應屆畢業生上船工作意願之主觀影響因素探討」,航運季刊,第13卷,第2期,頁17-37。
2. 1.丁吉峰、梁金樹、顏進儒 (2004),「國輪航商選擇僱用本國籍船員及外國籍船員分析」,運輸學刊,第16卷,第1期,頁 27-47。
3. 81.曹勝雄、容繼業、劉麗雲 (2000),「專科餐旅教育三明治教學制度實施認知之研究」,高雄餐旅學報,第3期,頁 53-68。
4. 85.郭俊良、余坤東、梁金樹 (2006),「航商之船員僱用聲望對本國籍高級航海人員工作相關態度之影響」,航運季刊,第15卷,第2期,頁 57-77。
5. 83.許全守 (2000),「三明治課程在高等教育的實施策略」,技術及職業教育雙月刊,第58期,頁 46-51。
6. 58.林梅琴 (2007),「教育實習輔導制度運用發展性教學輔導系統之策略」,教育研究與發展期刊,第3卷,第1期,頁 143-173。
7. 52.林金定、嚴嘉楓、陳美花 (2005),「質性研究方法:訪談模式與實施步驟分析」,身心障礙研究,第3卷,第2期,頁.122-136。
8. 36.沙允仁 (1976),「航運技術學系簡介」,交大航技,創刊號,新竹:國立交通大學工學院航運技術學會,頁 3-5。
9. 34.李福登 (1997),「三明治教學法在技職教育學習效果上之驗證」,技術及職業教育雙月刊,第38期,頁 14-17。
10. 24.余德成、連淑君、張玲慈 (1999),「高雄地區航運業薪資制度之研究」,海運研究學刊,第8期,頁 47-58。
11. 23.余德成、連淑君、王韻婷 (2001),「企業福利之調查與分析:以台灣航運業為例」,航運季刊,第10卷,第3期,頁 49-64。
12. 93.陳彥宏 (1997),「聯合國國際海事組織航海人員訓練發證及當值國際公約規範下我國海事教學體制之檢討與評估」,航運季刊,第6卷,第4期,頁 1-20。
13. 94.陳彥宏 (1998),「從我國高級航海專業人力養成規劃論培育體制之重新定位」,航運季刊,第7卷,第4期,頁 30-50。
14. 95.陳彥宏 (1998),「從船員之適任能力論港口國管制政策對我國海事教學體制之衝擊」,航運季刊,第7卷,第1期,頁 40-54。
15. 96.陳彥宏 (1999),「從教師教學品質需求論台灣高等航海教育師資之問題與對策」,航運季刊,第7卷,第4期,頁 1-34.
 
系統版面圖檔 系統版面圖檔