何彩滿(2005),代工組織的轉型與超越--寶成集團的世界",東海大學社會學系博士論文李偉豪(2005),從主觀的品牌權益探討品牌延伸- 以我國電子資訊自創品牌廠商為例,中正大學企業管理所碩士論文林良洋(2006),智慧資本與動態能耐對研發團隊創新績效的影響,政治大學科技管理研究所博士論文
林義屏(2001),市場導向、組織學習、組織創新與組織績效間關係之研究--以科學園區資訊電子產業為例,國立中山大學企業管理學系研究所博士論文周立德(2005),以系統思考針對品牌與代工角色之互動關係探討台灣筆記型電腦代工業者毛利率持續壓縮問題,國立中山大學企業管理學系研究所碩士論文翁碧蓮(2007),台灣中小企業組織創新氣候與人力資本對技術創新轉型影響之研究-以核心能力為中介變項,國立高雄應用科技大學人力資源發展系碩士班論文陳志成(2005),個人電腦工業垂直分工產業結構之形成:資源限制假說之驗證,國立中央大學產業經濟研究所博士論文賴明德(2003),從代工到市場銷售之研究-以產品創新與自有品牌切入,國立交通大學高階主管管理學程碩士班論文克雷頓.克里斯汀生(2000),創新的兩難,商周出版
林靜宜(2008),捷安特傳奇, 2008.11,天下文化
野中郁次郎、竹內弘高(2004),企業創新的螺旋,中國生產力中心
溫金豐(2006),組織理論與管理,學貫行銷出版
蕭瑞麟(2008),科技創新與組織變革,麥格羅希爾
HTC寧靜封王,數位時代199期,pp.134-160,2010
尤子彥(2010),打國際市場該靠品牌或技術?,商業周刊1204期,pp.30-34
Abbas, Wasim, Imran Asghar (2010), “The Role of Leadership in Organizational Change”, Master’s Thesis in Industrial Engineering and Management, June
Abbing, Erik Roscam (2005), “Brand Driven Innovation, Master of design Management”, Nyenrode University, November
Amabile, T. M. (1988), “From Individual Creativity to Organisational Innovation”, Norwegian University Press, Oslo.
Ambler, Tim, Chris Styles(1996), “Brand Development Versus New Product Development: Towards a Process Model of Extension Decisions”, Marketing Intelligence & Planning, Vol. 14 Iss:7, pp.10 – 19
Bordia, Rakesh, Eric Kronenberg, David Neely (2005), “Innovations OrgDNA”, Booz Allen Hmailton Inc., April
Daft, Richard (2004), “Organization Theory and Design”, 8th Edition, Thomson, Ohio:South-Western
Dundon, Eileen (2002), “The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas”, American Management Association
Eisenhardt, K. M. (1989), “Building Theories from Case Study Research”, Academy of Management Review, 14(4), pp.532-550
Ford, Robert C., W. Alan Randolph(1992), “Cross-functional Structures: a Review and Integration of Matrix Organization and Project Management”, Journal of Management, June
Galbraith, Jay R. (1982), “Designing the Innovating Organization”, Organization Dynamics, Winter
Galbraith, Jay R. (2002), “Organizing to Deliver Solutions”, Organizational Dynamics, Vol. 31, No.2, pp. 194-207
Galbraith, Jay R. ( ), “Designing a Reconfigurable Organization”
Galbraith, Jay R. (1974), “Organization Design: An Information Processing View”, Interfaces, Vol.4, No.3, May
Galbraith, Jay R. ( ), “The Star Model”
Gopalakrishnan, S.,F. Damanpour (1997), “A Review of Innovation Research in Economics, Sociology and Technology Management”, Omega, International Journal of Management Science, Vol. 25, No. 1, pp. 15-28
Grant, Robert M. (1996), “Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration”, Organization Science, Vol. 7, No. 4, Jul.- Aug., pp. 375-387
Grossman, David (2008), “Internal Branding – How to Create and Sustain a Successful Internal Brand”, Melcrum’s Special Reports
Hage, J. T. (1999), “Organizational Innovation and Organizational Change”, Annual Review. Social, 25:597622
Hamel, G., C. K. Prahalad (1990), “The Core Competence of Corporation”, Harvard Business Review, 68(3), pp.79-91
Hannan, M.T., J. Freeman (1977), “The Population Ecology of Organizations”, American Journal of Sociology, 82(5), pp.929-964
Henderson, Rebecca M., Kim B Clark (1990), “Architectural Innovation: The Reconfiguration of Existing Systems and the Failure of Established Firms”, Administrative Science Quarterly (35), Mar.
Kapferer, Jean-Nöel (2008), “New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term”, 4th Ed., Kogan-Page
Kashani, Kamran (1999), “A Virtuous Cycle: Innovation, Consumer Value, and Communication”
Kates, Amy, Jay R. Galbraith (2007), “Designing Your Organization: Using the Star Model to Solve 5 Critical Design Challenges”, Wiley
Khan, Shamayel (2009), “Open Source Strategy – The Case of Nokia, School of Management”, Blekinge Institute of Technology
Kotler, Philip (2000), “Marketing Management: Analysis, Planning, Implementation, and Control”, 10th ed., New Jersey: Prentice-Hall
Lam, Alice (2004), ”Organizational Innovation”, BRESE, School of Business and Management, Brunel University, working papers, April
Mintzberg, Henry (1992), ”Deriving Configurations: Combining the Basic Attributes of Organizations”, Mintzberg on Management
Pennings, Johannes M. (2004), “The Strategic Management of Innovation”, Technische Universitaet Munchen,November 24
Porter, Michael E. (1996), “What is Strategy?”, Harvard Business Review, 74(6), pp.61-78.
Ritter, T. (1999), “The Networking Company:Antecedents for Coping with Relationships and Network Effectively”, Industrial Marketing Management, 28, pp.467-479
Smith, David J., Nikola Gradojevic, W. Sean Irwin (2007), “An Analysis Of Brand Equity Determinants: Gross Profit, Advertising, Research, And Development”, Journal of Business & Economics Research, November, Volume 5, Number 11
Teece, David, Gary Pisano (1994), “The Dynamic Capabilities of Firms: an Introduction”, pp.537-556, Industrial and Corporate Change, Vol.3, Issue 3
Teece, David,G. Pisano,A. Shuen (1997),Dynamic Capabilities and Strategic Management,Strategic Management Journal,18(7): pp.509-534.
Thompson, J. D. (1967), “Organizations in Action: Social Science Bases of Administrative Theory”, New Brunswick, NJ: Transaction Publishers
Tushman, Michael, Wendy Smith, Robert Wood, George Westerman,
Charles O’Reilly (2002), “Innovation Streams and Ambidextrous Organizational Designs: On Building Dynamic Capabilities”, Working paper no. 03-106, Harvard Business School, Boston, December 2
Tushman, Michael, Wendy K. Smith, Robert Chapman Wood, George Westerman, Charles O’Reilly (2006), “Organizational Designs and Innovation Streams”, September 8, Harvard Business School
Wood, Lisa (2000), “Brands and Brand Equity: Definition and Management”, Management Decision 38/9, pp.662-669
Galbraith, Jay R. (1994), “Competing with Flexible Lateral Organizations”, 2nd ed., Addison-Wesley
Jones, G. R. (2001), “Organizational Theory”, N. Jersey: Prentice Hall
Jones, Gareth R. (2004), “Organizational Theory, Design, and Change”, 4th Ed. Prentice Hall
Weick, K.E. (1979), “The Social Psychology of Organizing”, 2nd Ed. Reading, M.A., Addison-Wesley