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研究生:楊淳雅
研究生(外文):Yang, Chun Ya
論文名稱:應用於區域觀光產業之色彩意象化目的地推薦研究
論文名稱(外文):Color imagery for destination recommendation in regional tourism
指導教授:苑守慈苑守慈引用關係
指導教授(外文):Yuan, Soe Tysr
學位類別:碩士
校院名稱:國立政治大學
系所名稱:資訊管理研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
畢業學年度:99
語文別:英文
論文頁數:98
中文關鍵詞:推薦系統意象模型建立意象混合旅遊推薦色彩科學
外文關鍵詞:Recommendation SystemImage ModelingImage MixingDestination RecommendationColor Science
相關次數:
  • 被引用被引用:1
  • 點閱點閱:251
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  • 收藏至我的研究室書目清單書目收藏:0
本研究提出一創新的旅遊推薦服務系統,以意象模型作為旅客意象(包含自我意象和情感需求)、景點意象、以及中小企業所提供服務之意象在系統裡的一致性表達。以上所提及之利益關係人的意象會經由數個系統模組進行建立與管理,並演化以反映出意象擁有者在真實世界的狀態。除此之外,本系統為動態運行,強調旅遊產業裡各個利益關係人角色之間的互動關係。每當互動發生,相關意象模型會進行混合,演繹出額外的意象屬性,以進行意象模型之調整。另外,基於顏色與情緒可相互對應的相關研究,我們將色彩理論運用於意象媒合與意象混合模組之中,藉此為旅客推薦符合其情感需求的旅遊景點或服務。本研究所提出一系列基於意象衍伸的系統化方法,可被應用於各種不同的領域。我們相信本研究可以為其它領域之實務應用與學術探討帶來顯著的貢獻。
This research presents a recommendation service system that considers the image as a uniform representation of tourist images (include self-image and emotional needs), destinations, and local SMEs. Images carried by each stakeholder roles are modeled and managed by several system modules, and they also evolve to reflect the real time situations of each entity. In addition, the system is dynamic in terms of its emphasis on the relationships among these roles. When interactions occur, image mixing will be conducted to derive extra image attributes for the adjustments of the images. Besides, since colors can be mapped onto emotions, we use colors to operate the image matching and mixing process to find good matches of destinations for the recommendation. This image related approach we proposed is domain-independent. We believe our method could contribute to other areas of practical applications and academic studies.
CHAPTER 1 INTRODUCTION 1
1.1 Background and Motivation 1
1.2 Research Question 3
1.3 Research Method 4
1.4 Purpose and Contribution 6
1.5 Content Organization 7
CHAPTER 2 LITERATURE REVIEW 9
2.1 Travel recommendation system 9
2.2 Tourist Expectation Formation 15
2.3 Color Emotion and Color Mixture 20
CHAPTER 3 MOTIVATING APPLICATIONS 24
3.1 Conceptual Framework of uVoyage Service Platform 24
3.2 uVoyage System Architecture 26
CHAPTER 4 COLOR IMAGERY FOR DESTINATION RECOMMENDATION 29
4.1 The Conceptual Framework 29
4.2 System Architecture 33
4.3 Modeling Module 36
4.4 Interaction Module 41
4.5 Adaption Module 47
4.6 Matching Module 48
CHAPTER 5 Application Scenario 50
5.1 Service journey of the application 50
CHAPTER 6 EVALUATION 57
6.1 Hypotheses 57
6.2 Assumptions 59
6.3 Design Parameters 60
6.4 Experiments and Results 83
CHAPTER 7 CONCLUSION 95
7.1 Contributions 95
7.2 Managerial Implications 97
7.3 Limitations and Future works 97
REFERENCE a
Appendix A – The mapping relations between image words and colors g
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