臺灣博碩士論文加值系統

本研究目的建立一個市場區隔模型對中國製造商的電子交易市場委外行為與決策進行分析。並將兩個主要的委外理論─交易成本理論（TCE）和資源基礎觀點（RBV）納入本研究模型中。潛在類別模型(LCM)將應用於識別和區隔的中國製造商群族。分析電子市集委外決策與區隔族群的交互作用將協助了解中國製造商以及他們的委外決策。

本研究從台灣製造商收集了208個有效樣本，並且使用統計軟體NLOGIT4.0進行探索性因子分析以及潛在類別模型(LCM)的檢驗與校估。根據分析結果將製造商依照他們的產品狀態區隔為成品製造商以及半成品製造商。分析結果顯示中國製造商進行電子市集委外決策時，將會同時考慮TCE以及RBV兩理論觀點。半成品製造商對於電子市集降低事前交易成本以及客製化服務的功能具有較高度的重視；而成品製造商則是更關心電子市集的另外兩個功能，即資訊安全以及價值共享。本研究實證結果將有助於電子平台供應商鎖定客戶並且調整他們的服務策略。

This research aims to develop a segmentation model to analyze Chinese manufacturers’ e-marketplace outsourcing behavior and decisions by segments. Two main outsourcing theories transaction cost economics (TCE) and resource based view (RBV) are integrated into our study model. A latent class model is applied to identify and cluster the Chinese manufacturing groups. Reciprocal effects between e-marketplace outsourcing decision and segmented market can be analyzed to help understand the outsourcing behaviors by Chinese manufacturers and their outsourcing decisions.

A total of 208 valid data were collected from the Taiwanese manufactures. They are tested and calibrated through the exploration factor analysis and LCM using statistical program of NLOGIT 4.0. The results separate manufactures into two clustered as WIP manufactures and final goods manufactures by their product status. The result shows that Chinese manufacturers considered both aspects relating to the theory proposed by TCT and RBV when making an e-marketplace outsourcing decisions. WIP manufactures are largely concerned with the demand attributes, that e-marketplace providing functions relating to lowering of prior transaction cost and customized services are highly valued. In addition to these two functions, final good manufactures in facing distributors are more concerned with additional functionalities provided by an e-market platform such as information security and value sharing. The empirical results help e-marketplace providers target their customer and justify service strategies.

Chapter 1. Introduction 1
1.1. Research Motivation 1
1.2. Research Purpose 4
1.3. Research Methodology 5
1.4. Research Flow 7
Chapter 2. Literature Review 8
2.1. E-marketplace 8
2.2. Outsourcing 11
2.3. Industrial Segmentation 14
2.4. Emerging Market 16
Chapter 3. Latent Class Model 18
Chapter 4. Research Design 22
4.1. Transaction Cost Theory 22
4.2. Resource-Based View 23
4.3. Relational Bonds 23
4.4. Demographic Variables 24
Chapter 5. Data Collection 28
5.1. Survey Profile 28
5.2. Sample Profile 30
Chapter 6. Research Analysis: 33
6.1. Descriptive Statistics 33
6.2. Exploratory Factor Analysis 35
6.3. Latent Class Model 38
Chapter 7. Conclusion 42
7.1. Findings 42
7.2. Managerial Implication: 45
7.3. Study Limitations and Future Research 52
Reference 53
Appendix-Questionnaire 60

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