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研究生:涂達華
研究生(外文):Tiffany JoyceTwu
論文名稱:Evaluation Competitive Actions through Responses
論文名稱(外文):Evaluation Competitive Actions through Responses
指導教授:張紹基張紹基引用關係
指導教授(外文):Shao-Chi Chang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:國際管理碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:英文
論文頁數:41
外文關鍵詞:Competitive dynamicsShareholders’ wealth effectResponse delayIndustry concentrationNew product announcements
相關次數:
  • 被引用被引用:0
  • 點閱點閱:181
  • 評分評分:
  • 下載下載:30
  • 收藏至我的研究室書目清單書目收藏:0
This study attempts to study the relationship between new product announcements in strategic interaction and the impact on market reaction with the factors of response delay and industry concentration in consideration. Imploring the event study methodology and different tests of correlation, Pearson, variance inflation factor, and mean-centering, the paper accesses three major research questions: 1) the relationship between initiator and responders market reaction, 2) the moderating effect of response delay on both, and 3) the moderating effect of industry concentration on initiators. We find that industry concentration plays a significant role in strategic interaction. On the other hand, previous research that found significance in response and a strategic interaction are now under review since no support was found in this research. Other contributions include that there is a negative abnormal return found for new product introduction. This study hopes that the integration of different factors of competitive dynamics will help further the academic and practical areas of business.
ABSTRACT 1
TABLE OF CONTENTS I
LIST OF TABLES III
LIST OF FIGURES I
CHAPTER ONE INTRODUCTION 2
CHAPTER TWO BACKGROUND AND HYPOTHESES 5
2.1 Competitive Dynamics. 5
2.2 Action and Response Dyad. 6
2.3 Market Concentration. 8
2.4 New Product Announcements. 9
2.5 Hypotheses Development. 9
2.5.1 Competitive Interaction. 10
2.5.2 Response Delay. 12
2.5.3 Industry Concentration. 14
CHAPTER THREE METHODOLOGY 16
3.1 Sample. 16
3.2 Measurements. 18
3.3 Variables. 19
3.3.1 Dependent Variable. 19
3.3.2 Independent Variables. 20
3.3.3 Control Variables. 21
3.4 Statistics. 22
CHAPTER FOUR ANALYSIS AND RESULTS 24
CHAPTER FIVE DISCUSSION 30
REFERENCES 34
SUPPLEMENTAL 39
Supplemental Table 1-1 Abnormal Returns on Initiators’ Announcement Day 39
Supplemental Table 1-2 Abnormal Returns on Responders’ Announcement Day 40
Supplemental Table 2-1 Cumulative Abnormal Returns with Respects to Initiators’ Announcement Day 41
Supplemental Table 2-2 Cumulative Abnormal Returns with Respects to Responders’ Announcement Day 41

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