|
1. Batra, Rajeev and O.T. Ahtola, “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes,” Marketing Letters, Vol. 2, pp. 159-170, 1990. 2. Bazerman, M. H., Loewenstein, G. F., and White, S. B., “Reversals of Preference in Allocation Decisions: Judging an Alternative Versus Choosing Among Alternatives,” Administrative Science Quarterly, Vol. 37, pp. 220-240, 1992. 3. Bettman, James R. and Kakkar, Pradeep, “Effects of Information Presentation Format on Consumer Information Acquisition Strategies,” Journal of Cousumer Research, Vol.3, pp. 223-240, 1977. 4. Bettman, James R., Luce, Mary Frances, and Payne, John W., “Constructive Consumer Choice Processes.” Journal of Consumer Research, Vol. 25, pp. 187-217, 1998. 5. Chernev, Alexander, “Goal-Attribute Compatibility in Consumer Choice,” Journal of Consumer Psychology, Vol. 14, pp. 141-150, 2004. 6. Chitturi, Ravindra, Rajagopal Raghunathan, and Vijay Mahajan, “Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences,” Journal of Marketing Research, Vol. 44, pp. 702-714, 2007 7. Connolly, T., and Zeelenberg, M., “Regret in Decision Making,” Current Directions in Psychological Science, Vol. 11, pp. 212-220, 2002. 8. Crowley, Ayn E., Eric R. Spangenberg, and Kevin R. Hughes, “Measuring the Hedonic and Utilitarian Dimensions of Attitudes Toward Product Category,” Marketing Letters, Vol. 3, pp. 239-249, 1992. 9. Davis, Fred D., “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, Vol.13, pp. 318-340, 1989. 10. Dhar, Ravi and Klaus Wertenbroch, “Consumer Choice Between Hedonic and Utilitarian Goods,” Journal of Marketing Research, Vol.37, pp. 60-71, 2000. 11. Fornell, C. and Larcker, D. F., “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, Vol. 18, pp. 39-50, 1981. 12. Gregory, R., Lichtenstein, S., and Slovic, P., “Valuing environmental resources: A constructive approach,” Journal of Risk and Uncertainty, Vol. 7, pp. 177-197, 1993. 13. Grether, D. M., and Plott, C. R., “Economic Theory of Choice and The Preference Reversal Phenomenon,” American Economic Review, Vol. 69, pp. 623-638, 1979. 14. Heitmann, M., Lehmann, D. R., and Herrmann, A., “Choice Goal Attainment and Decision and Consumption Satisfaction,” Journal of Marketing Research, Vol. 44, pp. 234–250, 2007. 15. Higgins, E. T., “Beyond Pleasure and Pain,” American Psychologist, Vol. 52, pp. 1280-1300, 1997. 16. Holbrook, M. B. and E.C. Hirschman, “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,” Journal of Consumer Research, Vol. 9, pp. 132-140, 1982. 17. Hsee, C. K., “The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives.” Organizational Behavior and Human Decision Processes, Vol. 67, pp. 247-257, 1996. 18. Hsee, C. K. and Leclerc France, “Will Products Look More Attractive When Presented Separately or Together?,” Journal of Consumer Research, Vol. 25, pp. 175-186, 1998. 19. Hsee, C. K., George Loewenstein, Shally Blount, and Max Bazerman, “Preference Reversals between Joint and Separate Evaluation of Options: A Review and Theoretical Analysis,” Psychological Bulletin, Vol. 125, pp. 576-590, 1999. 20. Hsee, C. K., “Attribute Evaluability and Its Implications for Joint-Separate Evaluation Reversals and Beyond,” Choices, Values and Frames, pp. 543-563, In D. Kahneman & A. Tversky, eds., Cambridge University Press, 2000. 21. Hsee, C. K. and Zhang Jiao, “Distinction Bias: Misprediciton and Mischoice Due to Joint Evaluation.” Journal of Personality and Social Psychology, Vol. 86, pp. 680-695, 2004. 22. Hsee, C. K., Yang, Y., Li, N. and Shen, L., “Wealth, Warmth and Wellbeing: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption,” Journal of Marketing Research, Vol. 46, pp. 396-409, 2009. 23. Kahneman, Daniel and Shane Frederick, “Representativeness Revisited: Attribute Substitution in Intuitive Judgment,” in Heuristics of Intuitive Judgment: Extensions and Applications, ed. Thomas Gilovich, Dale Griffin, and Daniel Kahneman, New York: Cambrige University Press, 2002. 24. Kleinmuntz, D. N., and Schkade, D. A., “Information Displays and Decision Processes,” Psychological Science, Vol. 4, pp. 221-227, 1993. 25. Lynch, John G., Jr. Dipankar Chakravarti, and Anusree Mitra, “Construct Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?” Journal of Consumer Research, Vol. 18, pp. 1055-1067, 1991. 26. Mano, Haim and Pichard L. Oliver, “Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction,” Journal of Consumer Research, Vol. 20, pp. 451-466, 1993. 27. Montgomery, Henry, “Decision Rules and the Search for a Dominance Structure: Toward a Process Model of Decision Making,” in Analyzing and Aiding Decision Processes, ed. Patrick Humphreys, Ola Svenson, and Anna Vari, Amsterdam: North-Holland, pp. 343-369, 1983. 28. Nowlis, S. M. and Simonson I., “Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals,” Journal of Marketing Research, Vol. 34, pp. 205-218, 1997 29. Okada, Erica Mina, “Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods,” Journal of Marketing Research, Vol. 42, pp. 43-53, 2005. 30. Piercey, M. David, “Motivated reasoning and verbal vs. numerical probability assessment: Evidence from an accounting context,” Organizational Behavior and Human Decision Process, 108, pp. 330-341, 2009. 31. Sela Aner, Johan Berger, and Wendy Liu, “Variety, Vice, and Virtue: How Assortment Size Influence Option Choice,” Journal of Consumer Research, Vol.35, pp. 941-951, 2009. 32. Shafir, Eldar, Daniel N. Osherson, and Edward E. Smith, “The Advantage Model: A Comparative Theory of Evaluation and Choice Under Risk,” Organizational Behavior and Human Decision Processes, Vol. 55, pp. 325-378, 1993. 33. Shafir, E., Simonson, I., and Tversky, A., “Reason-Based Choice,” Cognition, Vol. 49, pp. 11-36, 1993. 34. Simonson, Itamar, “Choice Based on Reasons: The Case of Attraction and Compromise Effects Source,” Journal of Consumer Research, 16 (Sep), pp. 158–74, 1989. 35. Strahilevitz, Michal and John G. Myers, “Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell,” Journal of Consumer Research, Vol. 24, pp. 434-446, 1998. 36. Tversky, A., “Intransitivity of Preference,” Psychological Review, Vol. 76, pp. 31-48, 1969. 37. Tversky, A., Sattath, S., and Slovic, P., “Contingent Weighting in Judgment and Choice,” Psychological Review, Vol. 95, pp. 371-384, 1988. 38. Voss, Kevin E., Eric R. Spangenberg, and Bianca Grohman, “Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude,” Journal of Marketing Research, Vol. 40, pp. 310-320, 2003. 39. Wirtz, J. and Lee M. C., “An Examination of the Quality and Context-Specific Applicability of Commonly Used Customer Satisfaction Measures,” Journal of Service Research, Vol. 5, pp. 345-355, 2003.
|