(3.238.186.43) 您好!臺灣時間:2021/03/05 22:46
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:吳瑋綾
研究生(外文):WEI-LING WU
論文名稱:通路衝突之製造商最佳回收策略
論文名稱(外文):The Optimal Recovery Strategy for Manufacturer under Channel Conflict
指導教授:陳世良陳世良引用關係黃憲章黃憲章引用關係
指導教授(外文):Shieh-Liang ChenShian-Chang Huang
學位類別:碩士
校院名稱:國立彰化師範大學
系所名稱:行銷與流通管理研究所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:51
中文關鍵詞:逆向供應鏈再製造通路衝突通路結構
外文關鍵詞:reverse supply chainremanufacturechannel conflictchannel structure
相關次數:
  • 被引用被引用:0
  • 點閱點閱:153
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
隨著資源短缺、全球暖化與環境汙染等環保問題出現,國際間相繼制訂相關法規,促使業者重視已使用過產品的回收與再製造。本研究針對製造商該選擇何種通路執行回收活動,使整體逆向供應鏈利潤可達最大化的問題進行研究,製造商擁有兩種回收通路,分別:(1)由製造商本身直接向消費者進行回收;(2)製造商透過零售商回收,並給予補償金。本研究設定製造商擁有間接(傳統)通路銷售與直接(網路)通路銷售,在雙重通路中陎臨通路衝突之問題,而此設定是否會影響回收通路的選擇;此外,回收與再製造活動是否有效減緩通路衝突對供應鏈成員的影響。製造商必頇決定直接通路價格與批發價,零售商決定間接通路價格,執行回收的一方需決定投入多少回收成本,以此建構利潤模型。研究結果顯示,製造商為回收通路最佳之選擇,由於製造商可以直接掌握製造成本的變動,以做最適當之調配,達到整體供應鏈利潤最大化;再者,投入回收活動可以有效減緩通路衝突,使通路成員利潤增加,提升整體營運效能。而直接通路接受率與再製造成本也會顯著影響價格與利潤。
In this paper, we address the problem of choosing the appropriate reverse channel structure for the collection of used products from customers. The man-ufacturer have two ways to collect the used products. Firstly, retailer collect the used products from customers to manufacturer, and manufacturer give retailer compensation every unit. Secondly, manufacturer collect used products from customers directly. The manufacture has direct channel and indirect channel to sale the product, but they will face the channel conflict. We find that manu-facturer is the best choice to collect used product, because manufacturer can control the collect cost when the remanufacturer cost is higher, so manufacturer can use less collection cost and more effective on collection. In addition, the collection active can reduce the effect of channel conflict, increase the channel member‟s profit and improve overall operation efficiency
目錄

中文摘要 II
英文摘要 III
表目錄 IV
圖目錄 V
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究架構 4
第二章 文獻回顧 6
第一節 逆物流的探討 6
第二節 多通路的探討 10
第三節 消費者通路選擇的探討 16
第三章 模型分析 19
第一節 模型情境描述 19
第二節 假設與符號說明 20
第三節 模型分析 21
第四章 數值分析 32
第一節 數值分析 32
第二節 敏感度分析 34
第五章 結論與未來研究方向 44
第一節 結論 44
第二節 未來研究方向 45
參考文獻 47

圖目錄
圖1- 1全球線上網路市場規模 2
圖1- 2研究架構 5
圖2- 1逆物流流程的活動 8
圖2- 2通路長度結構 12
圖2- 3混合通路 13
圖3- 1通路模型圖 19
圖3- 2保留價格分配 22
圖4- 1直接通路接受率與批發價影響關係圖 34
圖4- 2直接通路接受率與回收率影響關係圖 35
圖4- 3直接通路接受率與零售價影響關係圖 36
圖4- 4直接通路接受率與需求量影響關係圖 37
圖4- 5直接通路接受率與利潤影響關係圖 38
圖4- 6再製造成本與批發價影響關係圖 39
圖4- 7再製造成本與零售價影響關係圖 40
圖4- 8再製造成本與回收率影響關係圖 41
圖4- 9再製造成本與需求量影響關係圖 42
圖4- 10再製造成本與利潤影響關係圖 43

表目錄
表3- 1 符號定義與說明 21
表3- 2 NR模型最佳解 30
表3- 3 M模型最佳解 30
表3- 4 R模型最佳解 31
表4- 1 參數設定 32
表4- 2 各模型數值分析 32
表4- 3 各模型數值分析(續) 33
參考文獻
一、 中文部分
1. 林耀章 (1991),「供應鏈配銷通路策略與行銷通路績效之研究─以個人電腦業為例」,中國文化大學國際企業管理研究所碩士論文。
2. 許士軍 (1986),「現代行銷管理」,台北商務印書館,台北。
二、 英文部分
1. Andel, T. (1997), “Reverse logistics: a second chance to profit: whether through refur-bishment or recycling, companies are finding profit in returned products‟‟, Transporta-tion & Distribution, 38 (7), 61-4.
2. Atasu, A., Sarvary M. and Van Wassenhove L. N. (2008), “Remanufacturing as a mar-keting strategy”, Management Science, 54(10), 1731-1746.
3. Bhatnagar, A., Misra S. and Rao H. R. (2000), “On risk, convenience, and Internet shopping behavior” Communications of the ACM, 43, 98–105.
4. Bowersox, D.J and Cooper, M. Bixby (1992), “Strategic marketing channel manage-ment” Singapore: McGraw-Hill Book Co.
5. Bucklin, Louis P. (1996), “A theory of distribution channel structure”, Berkley: Institute of Business and Economic Research.
6. Buxbaum, P. (1998), “The reverse logistics files”, Inbound Logistics, September, 64–7.
7. Cai, C. (2010), “Channel selection and coordination in dual-channel supply chain”, Journal of Retailing, 86(1), 22-36.
8. Carter, C. and Ellram, L. (1998), “Reverse logistics: a review of the literature and framework for future investigation”, Journal of Business Logistics,19 (1), 85-102.
9. Cattani, K., Gilland, W., Heese, S. and Swaminathan, J. (2006), “ Boiling frogs: Pricing strategies for a manufacturer adding an internet channel”, Production and Operations Management, 15 (1), 40–56.
10. Chaves, G. de L. D. and Alcantara R. L. C. (2006), “Reverse logistics and the relation between industry and retail in the after-sale reverse flow management”, Third Interna-tional Conference on Production Research- Americas’ Region.
11. Chen, K.Y. and Kaya, M., Ozer, O. (2008), “Dual sales channel management with ser-vice competition”, Manufacturing and Service Operations Management, 10 (4), 654–675
12. Chiang, W. Y., Chhajed, D. and Hess, J.D. (2003), “Direct marketing, indirect profits: a strategic analysis of dual-channel supply chain design”, Management Science, 49 (1), 1–20.
13. Collett, S. (1999), “Channel conflicts push levi to halt web sales”, Computerworld, 33 (45), 8.
14. Coughlan, A.T., Andersson, E., Stern, L.W. and El-Ansary A.I. (2006) Marketing Channels, 9th ed., Upper Saddle Riveer: Pearson Education Inc.
15. Council of Logistic Management (1998), “What is it all about,” Councilof Logistic Management, USA.
16. Cox III JF, Blackstone Jr. JH, Spencer MS, editors (1998), Falls Church, VA: The APICS Educational and Research Foundation Dictionary, 9th ed., 51.
17. De Brito, M.P. and Dekker, R. (2003), “Modeling product returns in inventory control – exploring the validity of general assumptions”, International Journal of Production Economics, 81/82, 225-41.
18. Debo, L. G., Toktay L. B. and Van Wassenhove L. N. (2005), “Market segmentation and product technology selection for remanufacturable products”, Management Science, 51(8) 1193–1205.
19. Dekker, R., Fleischmann M., Inderfurth K. and. Van Wassenhove L. N. (2004), Reverse Logistics: Quantitative Model for Close-Loop supply Chain, Springer-Verlag, Heidel-berg, Germany.
20. Dumrongsiri, A., Fan, M., Jain, A. and Moinzadeh, K. (2008), “A supply chain model with direct and retail channels”, European Journal of Operational Research, 187(3), 691–718.
21. Engel, J. F., Kollat D. T. and Blackwell R. D. (1973), Consumer Behavior, 2th ed. Holt, Rinehart & Winston, New York.
22. Ferguson, M. and Toktay B, (2005), “Manufacturer strategies in response to remanufac-turing competition”, Production and Operations Management, Forthcoming.
23. Ferguson, M., Guide Jr. VDR and Gilvan C. Souza E. K. (2009), “The value of quality grading in remanufacturing”, Production and Operations Management, 18(3), 300-314.
24. Ferrer, G. and Whybark, D.C. (2000), “From garbage to goods: successful remanufac-turing systems and skills”, Business Horizons, 43 (6), 55-64.
25. Fleischmann, M., Bloemhof-Ruwarrd J. M., Dekker R., van der Lann D., van Nunen J. A. E. E. E. and van Wassenhove L. N. (1997), “Quantitative models for reverse logistics: A review”, European Journal of Operation Research, 103(1), 1-17
26. Gerstner, E. and Hess J. (1995), “ Pull promotions and channel coordination” Marketing Science, 14(1), 43-60.
27. Giuntini, R. and Andel, T. (1995a), “Reverse logistics role models Part 3”, Transporta-tion & Distribution, 36(4), 97-8.
28. Guide, Jr. V. D. R. and Van Wassenhove L. N. (2002), “The reverse supply chain”, Harvard Business Review, 80 (2), 25–26.
29. Huang, W. and Swaminathan, J. M. (2009), “Introduction of a second channel: Implica-tions for pricing and profits”, European Journal of Operational Research , 194, 258–279
30. Ingene, C. A. and Parry M. (1995), “ Channel coordination when retailers compete”, Marketing Science, 14(4), 360-377.
31. Iyer, G.(1998), “Coordinating channels under price and nonprice competition”, Marking Science, 17(4), 338-355.
32. Jayaraman, V., Guide Jr. VDR and Srivastava R. (1999), “A close-loop logistics model for remanufacturing”, Journal of Operational Research Society, 50, 497-508.
33. Jeuland, A. P. and Shugan S. M. (1983), “Managing channel profits”, Marketing Science, 2(3), 239-272.
34. Keenan, W. J. (1999), “E-commerce impacts channel partners”, Industrial Week, 248 (14), 18.
35. Kotler, P., (1991) Marketing Management: Analysis, Planning, Implementation and Control, 7th ed., Prentic Hall (Singapore) Pte Ltd.
36. Kotler, P. (2000), Marketing Management, The millennium 7thed, Price-Hall, Upper Saddle River, N.J.
37. Kotler, P. and Armstrong, G. (2004) Principles of Marketing, 7th ed., Upper saddle River: Pearson Education Inc.
38. Kopicki, R., Legg, L. and Novak, K. (1993), “Reuse and recycling: reverse logistics op-portunities”, Council of Logistics Management, Oak Brook, IL.
39. Luttwak, E. (1977), “A dictionary of modern war”, New York: Harper & Row.
40. Mukhopadhyay, S., Yao, D. and Yue, X. (2008), “Information sharing of value-adding retailer in a mixed channel hi-tech supply chain”, Journal of Business Research, 9 (61), 950–958.
41. Pagell, M., Wu, Zh. and Nagesh, N.M. (2007), „„The supply chain implications of recy-cling‟‟, Business Horizon, 50, 133-43.
42. Rhee, B. and Park S. (1999), “Online store as a new direct channel and emerging hybrid channel system”, Working paper, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong.
43. Savaskan, C., Bhatacharya S. and Van Wassenhove L. N. (2004), “Closed-loop supply chain models with product remanufacturing” Management Science, 50(2), 239-252.
44. Savaskan, C. and Van Wassenhove L. N. (2006), “Reverse cannel design: The case of competing retailers”, Management Science, 52 (1), 1-14.
45. Srivastava, S. K. and Srivastava, R. K. (2006), “Managing product returns for reverse logistics. International Journal of Physical Distribution and Logistics Management, 36, 524–546.
46. Stern, L. W., El-Ansary, A. I. and Coughlan, A. T. (1996), Marketing Channel, 5thed, Prentic Hall, Upper Saddle River, New Jersey.
47. Stock, J. R. (1998), “Development and implementation of reverse logisticsprograms”, Council of Logistics Management, Oak Brook, IL7.
48. The Council of Supply Chain Management Professionals (2005), “Supply chain and lo-gistics terms and glossary”, CSCMP .
49. Tsay, A.A. and Agrawal, N. (2004), “Channel conflict and coordination in the e-commerce age”, Production and Operations Management, 13(1), 93–110.
三、 網路資源
American Marketing Association; AMA
http://www.marketingpower.com/content24159.php
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊
 
系統版面圖檔 系統版面圖檔