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研究生:楊瓊雯
研究生(外文):Cyong-Wun Yang
論文名稱:雙占製造商之逆向物流通路設計研究
論文名稱(外文):Reverse Logistics Design at Duopoly Manufacturer Market
指導教授:陳世良博士黃憲彰博士
指導教授(外文):Dr. Shih-Liang ChenDr. Shian-Chang Huang
學位類別:碩士
校院名稱:國立彰化師範大學
系所名稱:行銷與流通管理研究所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:49
中文關鍵詞:逆物流閉環式供應鏈再製造通路結構
外文關鍵詞:reverse logisticsclosed-loop supply chainremanufacturingchannel structure
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現今許多企業為因應環保法規的訂定以及達到永續經營的目標,除了傳統的順向物流以外,也將逆向物流之思維納入整體的營運過程中,構成一個閉環式供應鏈系統,當其他競爭業者察覺此策略有利可圖時將紛紛跟進,而在產品回收活動執行後,不僅能為公司帶來經濟效益,也可提昇企業形象。
本研究討論之模型為二階層供應鏈系統,由兩個製造商與單一零售商組成,並假設製造商為Stackelberg領導者,製造商於閉環式供應鏈系統中,主要透過產品回收策略以及產品再製造程序降低生產成本。另外,本研究建立以下三個模型,包含基準模型、製造商直接回收模型以及零售商間接回收模型,其研究目的主要將探討產品回收活動該由製造商或零售商來執行會較適合,並透過數值分析比較三個模型其批發價、零售價、產品需求量以及整體利潤之變動,最後再透過敏感度分析瞭解在不同參數的設定下對結果之影響。
本研究結果顯示產品回收策略執行後,其產品批發價及零售價皆降低,且產品需求量及整體利潤皆能提昇;另外,因為市場中之製造商存在競爭關係,製造商為了提昇競爭優勢,對於產品回收活動之執行動力會較大,因此回收活動若由製造商自己本身負責回收較為合適。

For environmental legislation and sustainable development, besides traditional forward logistics, reverse logistics also combined into business operation process. In this paper, we discuss two-echelon supply chain system with two manufacturers and one retailer, and manufacturers play the role of Stackelberg leaders. In closed-loop supply chain, manufacturers utilize product take-back strategic and product remanufacturing for cost reduction. We consider three models that no recovery system, manufacturer direct collection system and retailer indirect collection system. The result show that not only wholesale price and retail price are both decrease, but also product demand and supply chain profits are increase after product take-back activity. And the product take-back activity through manufacturers undertake would be more appropriate.
目 錄
摘 要 I
ABSTRACT II
目 錄 III
圖 目 錄 V
表 目 錄 VI
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 3
第四節 研究流程 5
第二章 文獻探討 6
第一節 逆物流 6
第二節 閉環式供應鏈 9
第三節 通路結構 13
第三章 模型建構 20
第一節 模型情境描述 20
第二節 模型假設與符號說明 21
第三節 模型建構 23
第四節 模型求解 24
第四章 數值分析 31
第一節 數值分析 31
第二節 敏感度分析 32
第五章 結論 43
第一節 結論 43
第二節 研究限制 44
第三節 未來研究方向 45
參考文獻 46

圖 目 錄
圖1-1 研究流程圖 5
圖2-1 逆物流流程 7
圖2-2 逆物流運作模式 8
圖2-3 通路結構階層圖 15
圖2-4 通路結構圖 16
圖2-5 逆向通路結構 17
圖3-1 本研究模型圖 21
圖4-1 節省之單位製造成本對批發價參數分析 33
圖4-2 節省之單位製造成本對零售價參數分析 34
圖4-3 節省之單位製造成本對回收率參數分析 35
圖4-4 節省之單位製造成本對產品需求量參數分析 36
圖4-5 節省之單位製造成本對整體利潤參數分析 37
圖4-6 補貼之單位回收費用對批發價參數分析 38
圖4-7 補貼之單位回收費用對零售價參數分析 39
圖4-8 補貼之單位回收費用對回收率參數分析 40
圖4-9 補貼之單位回收費用對產品需求量參數分析 41
圖4-10補貼之單位回收費用對整體利潤參數分析 42

表 目 錄
表2-1 閉環式供應鏈相關文獻整理 11
表3-1 符號定義 22
表3-2 Model NR最適零售價及批發價 29
表3-3 Model DR最適零售價、批發價及回收率 29
表3-4 Model IR最適零售價、批發價及回收率 30
表4-1 參數設定 31
表4-2 數值分析結果 31

參考文獻
一、中文文獻
1.李惠卿,2007,「多處理廠環境下逆物流最適訂單接受量與處理量之研究」,國立政治大學資訊管理研究所碩士論文。
2.吳建昌,2004,「以交易成本理論探討資訊代理商之通路經營策略」,國立中山大學企業管理學系碩士論文。
3.陳永琦,2008,「直接通路與間接通路雙競爭通路下的最佳訂價決策」,國立中央大學工業管理研究所碩士論文。
4.黃貞元,2007,「考慮回收率之逆物流存貨模式之最佳訂購批量與最佳回收再製造批量」,國立雲林科技大學全球運籌管理研究所碩士論文。

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