本研究探討家族持股及家族涉入對企業營運中產品多角化程度的關係。實證結果發現家族持股及家族涉入皆有正向且顯著的影響，顯示家族成員持股比率越高，不論是為了降低家族風險或是為了公司永續經營，越會支持產品多角化策略；而家族涉入(家族成員擔任董事席次比率)越高，為了自身的利益或家族的權利，甚至為了公司的利益，越會支持產品多角化的決定。

This study focuses on the relationship between family ownership and family involvement and the extent of product diversification in business operations. The result shows that both of family ownership and family involvement have positive effect on the extent of product diversification, indicating the higher the shareholding ratio of family members, both for reducing risk and for business continuity, the more support for the product diversification strategy; the more family involvement, meaning family members as directors, for the benefit of individual, family, and company, the more support for
product diversification decision.

目 錄

中文摘要 -------------------------------------------------------------- i
英文摘要 -------------------------------------------------------------- ii
誌謝 -------------------------------------------------------------- iii
目錄 -------------------------------------------------------------- iv
表目錄 -------------------------------------------------------------- vii
圖目錄 -------------------------------------------------------------- vv
壹、緒論 -------------------------------------------------------------- 1
1.1緒論 ---------------------------------------------------------- 1
1.2研究流程 ---------------------------------------------------- 3
1.3論文結構 ---------------------------------------------------- 4
貳、文獻探討 --------------------------------------------------------- 5
2.1產品多角化 -------------------------------------------------- 5
2.1.1產品多角化的定義 --------------------------------------- 5
2.1.2多角化的優點 --------------------------------------------- 6
2.1.3多角化的缺點 --------------------------------------------- 7
2.1.4多角化的類型 --------------------------------------------- 8
2.1.5多角化分類測度指標 ------------------------------------ 8
2.2家族持股、家族涉入與產品多角化 --------------------- 10
叁、研究方法 ----------------------------------------------------------- 14
3.1研究資料 ------------------------------------------------------- 14
3.2變數衡量 ------------------------------------------------------- 15
3.2.1應變數 -------------------------------------------------------- 15
3.2.2自變數 -------------------------------------------------------- 15
3.2.3控制變數 ----------------------------------------------------- 16
3.2.4研究模型 ----------------------------------------------------- 17
3.3實證分析方法 -------------------------------------------------- 17
3.4研究架構 -------------------------------------------------------- 18
肆、實證結果與分析 ---------------------------------------------------- 19
4.1敘述統計 --------------------------------------------------------- 19
4.2相關分析 --------------------------------------------------------- 20
4.3迴歸分析 --------------------------------------------------------- 22
伍、結論與建議 ----------------------------------------------------------- 24
5.1結論 ---------------------------------------------------------------- 24
5.2研究貢獻 ---------------------------------------------------------- 25
5.3研究限制 ---------------------------------------------------------- 26
5.4未來研究方向 ---------------------------------------------------- 26
參考文獻 --------------------------------------------------------------------- 27
表 目 錄

表1變數敘述統計 ------------------------------------------------------- 20
表2變數相關分析 ------------------------------------------------------- 21
表3變數迴歸分析 ------------------------------------------------------- 23
圖 目 錄

圖1研究流程 ----------------------------------------------------------- 3
圖2研究架構 ----------------------------------------------------------- 18

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