一、書
吳明隆(2006)。結構方程模式-SIMPLIS的應用,台北:五南圖書。
邱皓政(2003)。結構方程模式:LISREL的理論技術與應用,台北:雙葉書廊
歐聖榮(2006)。休閒遊憩概論二版(pp.155-180),台北:空中大學。
張春興(2005)。心理學概要。台北:東華書局。
夏業良、魯煒譯(2003)。Pine II , J. & Gilmore, A. 體驗經濟時代。臺北市:經濟新潮社發行:城邦文化出版。
陳智凱(2010)。消費是一種翻譯,頁13。臺北市:博雅。
蔡麗伶譯(1990)。Mayo,E.J &Jarvis.L.P.著,民79,旅遊心理學,台北,揚智文化事業股份有限公司,93-231。
黃彥憲譯(2001)。Rifkin, J.著。付費體驗的時代。台北:遠流。
二、期刊、雜誌
林秋雄(2002)。打開釀酒一片天—從四級產業的概念談農村釀酒與觀光休閒酒莊之經營。農訊雜誌,2,8-13。80-87。林妙玲(2007年6月號)。不用出國也能逛休閒酒莊。遠見雜誌。
林致遠,吳銘達,林芳宇(2009)。影響臺灣農村休閒酒莊產業競爭力之因素探討。蘭陽學報8期,民國98年6月。頁69-79。三、碩士論文
王彬如(1995)。遊憩體驗歷程之探討分析-以環島鐵路花蓮二日遊為例。文化大學觀光事業學系碩士論文。石茱樺(2003)。消費者對休閒酒莊產品屬性偏好之研究。朝陽科技大學企業管理系碩士論文。左澤芳(2008)。溫泉旅館服務接觸及品牌形象對顧客重遊意願影響之研究。銘傳大學觀光研究所碩士班碩士論文。李憶雯(2004)。體驗行銷觀點下之文化消費行為:以臺灣地區博物館大型特展為例,頁55-63。國立臺灣大學國際企業學研究所碩士論文。李克昱(2003)。農村休閒酒莊觀光之市場區隔與定位之研究。中國文化大學觀光事業研究所碩士論文。江明亮(2007)。農會經營農村休閒酒莊行銷策略之研究-以大湖地區農會、信義鄉農會為例。中興大學生物產業推廣暨經營學系所碩士論文。林千惠(2009)。出國旅遊之體驗價值研究。國立臺灣師範大學運動與休閒管理研究所在職碩士論文。林政萩(2004)。內灣鐵道旅遊特色吸引力、遊客滿意度與重遊意願之研究。逢甲大學建築及都市計劃研究所碩士論文。林淑卿(2007)。太魯閣國家公園遊客體驗價值之研究。國立東華大學企業管理學系碩士論文。林東暹(2007)。運用資源投資模式探討遊客忠誠度之研究-以大湖休閒酒莊為例。逢甲大學土地管理所碩士論文。林佳蓁(2005)。客家文化創意產業之回應性評估研究:以苗栗大湖草莓園區為例。國立台北大學公共行政暨政策學系碩士論文。邢逸玲(2002)預測或解釋國立東華大學學生從事跑步、唱KTV、上網咖三種休閒行為-計畫行為理論的應用。國立東華大學觀光暨遊憩管理研究所碩士論文。周志謙(2005)。服務接觸要素與顧客滿意度之研究。私立銘傳大學管理科學研究所碩士論文。袁薏樺(2002)。體驗行銷、體驗價值與顧客滿意關係之研究。國立台北科技大學商業自動化與管理研究所碩士論文。侯宗佑(2009)。臺灣農村製酒業之行銷策略—以「金玉堂企業社」為例,頁1-7。國立高雄大學高階經營理碩士在職專班碩士論文。姚建佑(2006)。觀賞戲劇表演之體驗價值研究。朝陽科技大學企業管理系碩士班碩士論文。葉美玲(2008)。休閒酒莊遊客之生活型態、遊憩特性與遊憩體驗間關係之研究,頁12。大葉大學休閒事業管理學系碩士論文。張芸馨(2006)。休閒酒莊遊客之遊憩體驗、產品涉入、滿意度、與遊後行為之研究。雲林科技大學休閒運動研究所碩士論文。徐光輝(1998)。臺灣休閒農業之消費者行為分析。國立臺灣大學農業經濟研究所碩士論文。曹秀真(2006)。農村休閒酒莊餐飲服務經營管理之研究。靜宜大學觀光事業學系研究所碩士論文。許美雲(2005)。臺灣農村休閒酒莊經營關鍵成功因素之研究。亞洲大學經營管理研究所碩士論文。陳慶僖(2009)。國內農村休閒酒莊葡萄酒類消費行為與消費偏好之研究。聖約翰科技大學電機工程系碩士在職專班碩士論文。黃怡萱(2006)。服務接觸要素對「顧客-公司認同」之影響-以花蓮縣飯店的顧客為例,頁16-18。國立東華大學企業管理學系碩士論文。黃映瑀(2005)。體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究,頁 7。大葉大學事業經營研究所碩士論文。詹明甄(2004)。婦女出國旅遊動機、購物行為與旅遊體驗相關之探討。世新大學觀光學系碩士論文。廖雅蘋(2005)。臺灣農村休閒酒莊之顧客滿意度研究。臺中健康暨管理學院休閒與遊憩學系碩士班碩士論文。
褚淑娟(2003)。臺灣農村休閒酒莊之顧客滿意度研究。國立中興大學應用經濟學研究所碩士論文。蔡振中(2009)。遊客對澎湖戰地遺址觀光其行為意向之研究。國立澎湖科技大學觀光休閒事業管理研究所碩士論文。歐季金(2003)。服務傳送系統探討服務接觸、顧客消費後反應與顧客特徵關係之研究~以小型商務旅館為例。國立東華大學觀光暨遊憩管理研究所碩士論文。蕭如妙(2005)。影響遊客對村休閒酒莊觀光意象因素之研究—以樹生休閒酒莊為例,頁1。靜宜大學觀光事業學系暨研究所碩士論文。蕭智元(2008)。農村休閒酒莊產業發展策略之研究-以彰化縣二林鎮為例。屏東科技大學農企業管理系所碩士論文。劉金花(2002)。農村休閒酒莊設置開發及經營策略之研究,頁1-1,2-9。國立臺灣大學園藝研究所碩士論文。盧佩宜(2008)。臺中太平農村休閒酒莊酒品包裝設計創作。臺中技術學院商業設計系碩士論文。薛玉龍(2004)。臺灣表演藝術團體付費會員之消費行為模式與付費制度建議。國立中山大學企業管理學系研究所碩士論文。謝淑芬(2005)。農村休閒酒莊經營成功關鍵因素。國立彰化師範大學會計學系企業高階管理碩士論文。四、網頁
蘇堯銘(2002)。農村休閒酒莊輔導作業要點簡介,農政與農情,124。2002年11月8號,取自:http://www.coa.gov.tw/8/208/213/883/3910/4237/4237.html。
蘇堯銘(2003)。農村休閒酒莊評鑑相關規範簡介,農政與農情,137。2003年11月8號,取自:http://www.coa.gov.tw/8/208/213/3855/5553/5559/5559.html。
蘇堯銘(2004)。農村休閒酒莊輔導成果與展望,農政與農情,147。2004年11月8號,取自:http://www.coa.gov.tw/8/208/213/4475/7648/7655/7655.html。蘇堯銘(2005, October 31),行政院農委會網站農村休閒酒莊輔導成果與展望,來源http://bulletin.coa.gov.tw/ view.php?catid=7655(2006, May 19)。交通部觀光局觀光統計年報http://admin.taiwan.net.tw/indexc.asp,2010/10/30瀏覽
財政部國庫署菸酒管理網頁(http://www.nta.gov.tw/dbmode93/index.asp)
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