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研究生:侯苑偵
研究生(外文):Hou, YuanJhen
論文名稱:探討研發支出、專利績效與員工生產力對銷售額之影響
論文名稱(外文):The Influences of Relative Patent Position, R&D Expenditures, and Employee Productivity upon Sales – the IC Design industry in the U.S. as an example
指導教授:陳宥杉陳宥杉引用關係
指導教授(外文):Chen, YuShan
口試委員:陳重光張敬珣
口試委員(外文):Chen, chungguangjang, jingshiun
口試日期:2011-06-13
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:70
中文關鍵詞:RPP、員工生產力、R&D支出、銷售額、策略群組、美國IC設計產業
外文關鍵詞:RPP、employee productivity、R&D expenditure、sales 、strategic group、US IC design
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本研究以類神經網路探討專利相對定位、研發支出以及員工生產力對於銷售額之影響,並以美國IC設計產業為其研究對象。研究結果顯示,專利相對定位、研發支出與員工生產力會對於銷售額產生正向效果。因此,美國IC設計公司必須投入更多研發資源,以提升其最重要技術領域之技術領先程度。此外,美國IC設計公司在研發支出上的投入必須適當,當研發支出投入量過多時反而會對銷售額產生負向效果。再者,美國IC設計公司亦必須提高員工的生產力,使其達到最適量,進而提高銷售額。因此,本研究發現專利相對定位、研發支出與員工生產力是美國IC設計公司銷售額的驅動因子。本研究進一步將美國IC設計公司分為三個群組,並且依其特性差異給予不同的建議。
This study uses artificial neural networks to explore the influences of relative patent position, R&D expenditures, and employee productivity upon sales in the American IC design industry. The results show that American IC design companies should invest more R&D resources to enhance their leading positions in their most important technological fields. In addition, American IC design companies should invest appropriate R&D expenditures because there would be a negative effect toward sales if the R&D expenditure exceeds the appropriate amounts. Besides, American IC design companies need to enhance their employee productivity to an appropriate volume in order to raise their sales. Therefore, this study finds out relative patent position, R&D expenditures, and employee productivity are three drivers for sales of American IC design companies. Furthermore, this study develop a classification for the American IC design companies to divide them into three groups, and provide them some suggests.
謝 詞 II
中文論文題要 III
ABSTRACT IV
目 錄 V
圖 次 VI
表 次 VII

第壹章 緒 論 1
第一節 研究背景 1
第二節 研究目的 4

第貳章 文獻探討 5
第一節 專利權 5
第二節 產業介紹 12
第三節 專利、研發支出、員工生產力與績效 20
第四節 策略群組 24
第五節 類神經網路介紹 29

第參章 研究方法 35
第一節 研究架構 35
第二節 資料來源 36
第三節 衡量變數 36

第肆章 研究結果 39
第一節 敘述性統計量 39
第二節 實證結果 39
第三節 策略群組分析 43

第伍章 結論與建議 51

參考文獻 57

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