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研究生:楊豫晉
研究生(外文):Yang, Yuchin
論文名稱:以專利分析探討美國製藥業公司之經營績效
論文名稱(外文):Using patent analysis to explore corporate performance- the American pharmaceutical industry as an example
指導教授:陳宥杉陳宥杉引用關係
指導教授(外文):Chen,Yushan
口試委員:陳重光張敬珣陳宥杉
口試委員(外文):Chen, ChungkuangChang, ChinghsunChen,Yushan
口試日期:2011/06/13
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:53
中文關鍵詞:專利數自我引證數相對專利定位每股盈餘
外文關鍵詞:Patent CountsSelf-CitationsRelative Patent PositionEPS
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本研究以專利分析探討美國製藥業產業之經營績效,並以人工類神經網絡的方式進行分析,探討專利數(Patent Counts)、自我專利引證數(Self-Citations)與最重要技術領域之相對專利定位 (Relative Patent Position)對公司績效之影響。研究結果發現最重要技術領域之相對專利定位會對公司經營績效產生正向影響,而專利數與自我專利引證數會對公司經營績效產生倒U型影響。因此美國製藥業公司想要提升公司績效的話,應該提高其最重要技術領域之相對專利定位,並調整其專利數與自我專利引證數至最適點。
This study uses patent analysis to explore the corporate performance of the American pharmaceutical industry by use of artificial neural network (ANN). Besides, this paper explores the nonlinear influences of patent-counts, self-citations, relative patent position upon corporation performance of the American pharmaceutical companies. The results show that relative patent position has a nonlinearly and monotonically positive influence upon the corporation performance. However, patent counts and self-citations have inverse U-shaped influences upon corporation performance. Therefore, if the American pharmaceutical companies want to enhance their performance, they should enhance their relative patent position in their most important technological fields and adjust their patent counts and self-citations to the optimal points.

誌  謝 I
論文提要 II
ABSTRACT III
目 錄 IV
表 次 V
圖 次 VI
第一章 緒論 1
第一節、 研究動機 1
第二節、 研究背景 2
第三節、 研究目的 6
第二章 文獻探討 7
第一節、 產業背景文獻探討 7
第二節、 專利文獻探討 14
第三章 研究方法 27
第一節、 研究架構 27
第二節、 衡量變數 28
第四章 研究結果 29
第五章 結論與建議 36
第一節、 研究結論和貢獻 36
第二節、 研究限制 38
第三節、 建議和未來發展 39
參考文獻 41
中文部分: 41
英文部分: 42

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