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研究生:陳志強
研究生(外文):Haryanto Tjhin
論文名稱:印尼的棕櫚油企業的市場競爭能力影響因素研究
論文名稱(外文):An Investigation of Influencing Factors of Market Competition Capability of Palm Oil Firm of Indonesia
指導教授:陳澤義陳澤義引用關係
口試委員:陳啟斌涂登才洪廣明
口試日期:2012-05-25
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:國際企業研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:117
中文關鍵詞:結構資本人力資本關係資本環境市場准入能力產品整合能力功能能力成本競爭力和創新使用能力
外文關鍵詞:Structural capital, human capital, relationship capital, environment, market-access capability, product-integration capability, functional capability, cost competition capability, and innovative usage capability
相關次數:
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本研究調查,結構資本,人力資本,關係資本,環境,市場准入能力,產品整合能力,功能能力,成本競爭力和創新使用能力是否可能影響棕櫚油的市場競爭能力。我們使用SPSS檢驗這一假設,並從十大從事棕櫚油公司的人員和管理人員,採用配額抽樣方法收集問卷。最好的系統是將有可能是人力資本具有積極的關係,這將影響市場准入的能力,因此會出現價格競爭。第二個可能性是在印尼的環境,完全符合棕櫚科植物來自非洲,因此,從便於種植棕櫚植物的好處,並有足夠的土地種植。這樣,它會因大量生產,生產後的價格競爭力。
This research investigates that whether structural capital, human capital, relationship capital, environment, market-access capability, product-integration capability, functional capability, cost competition capability, and innovative usage capability could influence market competition capability of palm oil. We use SPSS to test the hypothesis and collect questionnaires from top ten companies’ personnel and managers engaged in palm oil using quota sampling method. The best system is who will have probably is human capital has a positive relationship that will affect the market access capability, so it will be a price competition occurs. The second possibility is the environment in Indonesia that fits perfectly with palm plants that came from Africa, so plants benefit from the ease of cultivating palm, and have enough land for planting. That way, it will have price competitiveness due to the large number of production produced later.
CONTENTS
CHAPTER I Introduction 1
1.1 Research Motivation.....................................................................................1
1.1.1 Management Dilemma.......................................................................1
1.1.2 Management Issue..............................................................................3
1.1.3 Research Isuue....................................................................................5
1.2 The Industry Background..........................................................................11
1.3 The Purpose of Research............................................................................19
1.3.1 Research Purpose 19
1.3.2 Main Management Tools or Influencing Factors...........................20
1.3.3 Major Influencing Factors or Management Tools.........................21
1.4 Research Methods and Process 23
1.4.1 Research Methods.............................................................................23
1.4.2 Research Process...............................................................................24
1.5 Outlines of the Thesis 26
CHAPTER II Literature Review 28
2.1 Concequence Variables 28
2.1.1 Cost Competition Capability 28
2.1.2 Innovative Usage Capability 29
2.2 Black Box 30
2.2.1 Market Access Capability 30
2.2.2 Product Integration Capability......................................................33
2.2.3 Functional Capability......................................................................36
2.3 Management Tools 38
2.3.1 Structural Capital 38
2.3.2 Human Capital 40
2.3.3 Relation Capital 43
2.3.4 Environment 45
CHAPTER III Research Methodology.............................................................49
3.1 Research Framework.................................................................................49
3.2 Hypothesis Setting 50
3.2.1 Strctural Capital 50
3.2.2 Human Capital.................................................................................52
3.2.3 Relationship Capital 54
3.2.4 Environment.....................................................................................55
3.2.5 Market Access Capability...............................................................56
3.2.6 Product Integration Capability ......................................................58
3.2.7 Functional Capability.......................................................................60
3.3 Diffusion Survey 61
3.3.1 Structural Capital 61
3.3.2 Human Capital 61
3.3.3 Relationship Capital 62
3.3.4 Environment 64
3.3.5 Market Access Capability...............................................................65
3.3.6 Product Integration Capability......................................................66
3.3.7 Functional Capability.......................................................................68
3.3.8 Cost Competition Capability...........................................................69
23.3.9 Innovative Usage Capability..........................................................70
3.4 Data Collection and Sampling Design.......................................................70
3.4.1 Survey Pre-test 70
3.4.2 Survey Method and Questionnaire Design....................................72
3.5 The Method of Statistic Analysis 73
3.5.1 Reliability Analysis 75
3.5.2 Validity Analysis 77
3.5.3 Analysis of Variance (ANOVA)......................................................77
3.5.4 Recursive System Analysis..............................................................77
CHAPTER IV Empirical Results...................................................................79
4.1 Basic Statistics Analysis of Pre-Test.........................................................79
4.1.1 Descriptive Statistic Analysis..........................................................79
4.1.2 One-way ANOVA Analysis 80
4.1.3 Reliability Analysis 81
4.2 Basic Statistics Analysis of Formal-Test...................................................87
4.2.1 Sample Collection and Descriptive Statistic Analysis...................87
4.2.2 One-Way ANOVA Analysis.............................................................87
4.2.3 Reliability Analysis...........................................................................88
4.2.3 Validity Analysis 92
4.3 Results of Recursive System Model (RSM)..............................................97
4.4 Discussion 101
CHAPTER V Conclusions......................................................................................104
5.1 Research Conclusions...............................................................................104
5.2 Research Suggestions................................................................................105
5.2.1 Research Limitation........................................................................105
5.2.2 Future Research Suggestions.........................................................105
Reference..................................................................................................................107
Appendix I 正式問卷..............................................................................................112

TABLE OF CONTENTS
Table 1.1 Comparison of Yields...............................……………………………..16
Table 2.1 Palm Oil Export by Country..............…………………………..………32
Table 3.1 Items of Structure Capital..........………………………..………………61
Table 3.2 Items of Human Capital..............………………………..………………62
Table 3.3 Items of Relationship Capital...…………………………………………63
Table 3.4 Items of Environment...........…………………………………………….64
Table 3.5 Items of Market Access Capability......................................................…66
Table 3.6 Items of Product Integration Capability........……………………..…66
Table 3.7 Items of Functional Capital.........………………………………………68
Table 3.8 Items of Cost Competition Capital......................………………………69
Table 3.9 Items of Innovative Usage Capability....................................………….70
Table 3.10 Sampling Structure...........................................................…………..…72
Table 4.1 Demographic Characteristics of the Sample in Pre-test………………79
Table 4.2 ANOVA Analysis of Cos Competition Capability and Innovative Usage Capability…………………………….…………………………………80
Table 4.3 Reliability Analysis of Pre-test (Cronbach’s α)…………………..……82
Table 4.4 Correlations Matrix and Reliability Coefficient……………………….84
Table 4.5 The Average Value of Correlated Coefficient between Constructs…..85
Table 4.6 Demographic Characteristics of the Sample in Formal-test ……..…..87
Table 4.7 ANOVA Analysis of Attitudinal Loyalty and Behavioral Loyalty in Formal-test………………………………………………………………88
Table 4.8 Reliability Analysis of Formal test (Cronbach’s α)……………………89
Table 4.9 Reliability Analysis of Variables (Cronbach’s α and CR)……..……90
Table 4.10 Correlations Matrix and Reliability Coefficient between Constructs
……………………………………………………………………….…..94
Table 4.11 the Average Value of Correlated Coefficient between Constructs….95
Table 4.12 Average Variance Extracted (AVE)…………………..………………97
Table 4.13 Results of Research Hypothesis (RSM)…………………..…………...98
Table 4.14 Price of Refined Bleached Deodorized (RBD) Olein Malaysia and Indonesia.........................................……..…………..........................................…...98

FIGURE OF CONTENTS
Figure 1.1 Research Process of This Study…………………………………………25
Figure 3.1 Research Framework…………………………………………………...49
Figure 4.1 Path of Recursive System Model…………………..…………………..100

CHART OF CONTENTS
Chart 2.1 World Palm Oil Price (2011-2012)…………………………………………28

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