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研究生:義格禮
研究生(外文):Igor Sergienko
論文名稱:虛擬現實的新趨勢及如何把殺時間轉成營收
論文名稱(外文):NEW TRENDS IN THE VIRTUAL WORLD AND HOW TO CONVERT KILLING TIME INTO REVENUE(CHATROULETTE.COM CASE ANALYSIS)
指導教授:游張松游張松引用關係
指導教授(外文):Chang-Sung Yu
口試委員:張舜德張燿鴻李慶長
口試日期:2011-01-14
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:商學研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:英文
論文頁數:73
中文關鍵詞:internetsocial networkface-to-face chatlanguage exchange/tutorhomestay
外文關鍵詞:internetsocial networkface-to-face chatlanguage exchange/tutorhomestay
相關次數:
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The importance of internet cannot be overstated in a present-day world. The internet totally changed our life. With its appearance we faced a new phenomenon – social network. Its growing popularity and deep penetration lead to changes of people’s behavior. More and more users shift activity from real world to a virtual one. New sites pretended to a social network role are springing up everywhere. Killing time issue becomes vital and so-called “social” networks, as a matter of fact, are often and often “antisocial” as well.
This research focuses on deriving new model of face-to-face social network platform. The methodology of the research includes:
• statistic data analysis for understanding new trends in the virtual world
• ChatRoulette.com case study and analysis of existing models of face-to-face chats
• proposition of some possible extensions for improving functionality of new face-to-face model
• suggestion of some examples of revenue models that can be applied
The findings are following:
1 New niche of face-to-face chats shows up in social networks.
2 Idea inspired by Chatroulette.com and Adobe Flash can be implemented into new social network platform with new services (interests’ sharing, language exchange), having real social orientation and helping people.
3 Business models already existing in the market (advertising, public opinion poll) and new ones (language tutor, homestay) can be applied to concerned platform and lead to economic self-sufficiency of the site.
4 Concerned new social network model keep abreast of the times, corresponds to the trends of internet and market.
5 Potential of the social network idea based on face-to-face chat is endless.

謝辭 i
Abstract ii
Table of Contents iii
Table of Figures vi
Table of Tables vii

Chapter One Introduction 1
1 Do you want to own a business? 1
2 New world – new opportunities 2
2.1 New age of the Gold Rush or virtual world brings real money 2
2.2 New rules of the Game 3
2.3 Low financial entrance barrier 3
2.3.1 The domain name 3
2.3.2 The web host 4
3 Problem statement and description of the basic idea 4

Chapter Two What Is ChatRoulette Now? 7
1 Strategy analysis 7
2 Technical analysis 9
2.1 The hardware 9
2.2 The software 9
2.2.1 Adobe Flash Player 10 9
2.2.2 Benefits of Real Time Media Flow Protocol (RTMFP) 11
2.2.3 Difference between RTMP and RTMFP 12
2.2.4 The User Datagram Protocol (UDP) 12
3 The budget 13
4 Marketing analysis 13
4.1 Competition analysis 14
4.2 ChatRoulette clones: A new market for random connections? 14
4.2.1 The Clones 15
4.2.2 The Spin-Offs 18
4.3 User Profile: Who are the customers? 18
4.3.1 Statistical analysis 19
4.3.2 The results 22
4.3.2.1 Gender 22
4.3.2.2 Age 23
4.3.2.4 Perverts 25
4.3.2.5 Validation 27
4.3.3 Conclusion 27

Chapter Three Taste, Trends and Technology: How Will The Future Affect This Business? 29
1 Unusually high level of innovation 29
1.1 Innovations from Incumbents 29
1.2 Innovations from New Attackers 30
1.3 Unusually high level of Global Innovation 30
2 Rapid Internet growth 31
3 Social Networking – Global Phenomenon 33
4 Dramatically Increasing of Mobile Internet Significance 36
5 Internet Advertising – Significant Growth 40
6 Killing the Time 41
7 Multilanguage Internet 44

Chapter Four Everything About Improvements 46
1 Strategy 46
1.1 Attracting people 46
1.2 Multipurpose and multifunctionality 47
1.3 Various environments selection 47
1.4 Transformation: Antisocial into Social, Stupidity into Sense 48
1.5 Behavior Management 48
2 Technical Improvements 49
3 Marketing 53
3.1 Learning Google’s strategy in the Internet marketing 53
3.2 Go mobile 55
3.3 Don’t be “Ditto” 56
4 Business Model 56
4.1 Indirect way 57
4.1.1 Advertisements from companies deal with us 57
4.1.2 AdSense advertisements from Google 57
4.2 Direct way 57
4.2.1 Language exchange / tutor 58
4.2.2 Homestay 63
4.2.3 Public opinion poll 70

Chapter Five Conclusion 71

Bibliography 73


1. WebsitePalace. [Online] http://www.websitepalace.com.
2. Ternovskiy, Andrey. ChatRoulette. [Online] http://www.chatroulette.com.
3. One on One: Andrey Ternovskiy, Creator of Chatroulette. Bilton, Nick. NY : The New York Times magazine, March 12, 2010.
4. Yevgeny Kondakov, Benjamin Bidder. 17-Year-Old Chatroulette Founder: ''Mom, Dad, the Site Is Expanding''. Spiegel Online International. [Online] March 5, 2010. http://www.spiegel.de/international/zeitgeist/0,1518,681817,00.html.
5. Chatroulette’s Creator, 17, Introduces Himself. Stone, Brad. NY : The New York Times magazine, February 13, 2010.
6. —. Stone, Brad. NY : The New York Times magazine, February 13, 2010.
7. Adobe Flash Player. Wikipedia, The Free Encyclopedia. [Online] June 2010. http://en.wikipedia.org/wiki/Adobe_Flash_Player.
8. Real Time Media Flow Protocol. Wikipedia, The Free Encyclopedia. [Online] October 2009. http://en.wikipedia.org/wiki/Real_Time_Media_Flow_Protocol.
9. Сетевой да ранний. Барышева, Елена. Москва : Журнал «Огонёк» , 08.03.2010 . # 9 (5118) .
10. Chatroulette Map. [Online] http://www.chatroulettemap.com.
11. RJMetrics. [Online] http://www.rjmetrics.com.
12. Hacker News. [Online] http://news.ycombinator.com.
13. Free statistics. International Telecommunication Union . [Online] 2010. http://www.itu.int/ITU-D/ict/statistics/index.html.
14. Mary Meeker, Scott Devitt, Liang Wu. Internet Trends - Presentation from CM Summit. Morgan Stanley. [Online] June 2010. http://www.morganstanley.com/institutional/techresearch/.
15. Amichai-Hamburger, Yair. Free yourself from oppression by technology. New Scientist magazine. [Online] December 27, 2009. (http://www.newscientist.com/article/mg20427390.100-free-yourself-from-oppression-by-technology.html.
16. Chatroulette.com Site Info. Alexa.com. [Online] Alexa Internet, Inc. http://www.alexa.com/siteinfo/chatroulette.com.

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