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研究生:李銘洛
研究生(外文):Min-Lo, Lee
論文名稱:企業創新管理之研究分析:以美國一家百年企業C公司為例
論文名稱(外文):The Case Study of C Company Innovation Management
指導教授:張順教張順教引用關係
口試委員:張順教
口試日期:2011-06-18
學位類別:碩士
校院名稱:國立臺灣科技大學
系所名稱:管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:80
中文關鍵詞:創新管理五階段創新審核關卡個案分析SWOT分析
外文關鍵詞:Innovation managementFive stage decision diamond gatesCase studyingSWOT
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在日益競爭的企業經營環境下,企業面對競爭必須要有全新的思維,企業在面臨競爭時往往會利用各種方式取得優勢,『創新』(Innovation)就是一種競爭的武器。本研究運用專家訪談法、個案分析及SWOT分析,分別探討C公司如何應用「五階段創新審核關卡」之審核過中,從多個創新產品中,找到可以使C公司創造最大利潤及市場的產品與C公司在創新管理過程中,所遇到兩地之間的時間、理念、文化與語言等之不同的情況下,C公司如何克服所遭遇的困難。最後,本研究分析結果,可提供C公司管理者於執行創新管理的過程中作分析與參考。
In order to survive in a competitive business environment, enterprise must be able to think outside of the box. It is essential for enterprise to use all advantages available to them in this competitive environment. “innovation” being one of the key advantages. This study incorporates interviews from professionals, individual case studies, and SWOT studies. The aim of this study is to explore how C Company uses the “five stages innovation panel” to review innovative products, and decide which one would create the most profit and market. Furthermore, this study discusses the obstacles, such as time difference, difference in belief, and culture clash, C Company faces when delving into a foreign market. Lastly, this study provides data and insight for executives working on innovative in C Company.
目 錄

中文摘要 I
目 錄 II
圖 目 錄 V
表 目 錄 VI
第一章 緒 論 1
1.1研究背景與動機 1
1.2研究問題與目的 2
1.3研究流程與架構 3
1.4論文結構 5
第二章 文獻探討 6
2.1創新管理(Innovation Management) 7
2.1.1創新之定義 7
2.1.2創新之目的 8
2.1.3創新之來源 9
2.1.4創新之類型 10
2.1.5創新之指標 11
2.1.6產品創新之定義 12
2.1.7創新管理之意涵 13
2.1.8阻礙創新發展之因素 13
2.1.9創新管理之相關研究 15
2.2小結 18
第三章 研究方法 19
3.1個案研究(Case Study Research) 20
3.2 SWOT分析法 21
3.4小結 23
第四章 C公司經營與發展的歷史 24
4.1發展歷程 24
4.1.1 1880 至 1930年代 (照明事業) 26
4.1.2 1930至1960年代(餐具事業) 26
4.1.3 1960至1975年代(映像管玻璃事業) 27
4.1.4 1975至1990年代(多元化產品) 27
4.1.5 1990至2000年代(光通訊事業) 27
4.1.6 2000至今(顯示科技事業) 28
4.2 C公司各事業體 29
4.3 C公司科學與技術研發中心 31
第五章C公司技術創新與創新原理 32
5.1 C公司與旗下的研發中心 32
5.2 C公司的創新管理工具與流程 32
5.3 C公司創新技術與產品 38
第六章 薄膜電晶體液晶顯示器產業與C公司 42
6.1薄膜電晶體液晶顯示器產業的發展歷史演進與其產業特性 42
6.1.1TFT-LCD顯示原理與主要零組件介紹 42
6.1.2薄膜電晶體液晶顯示器應用 46
6.2 C公司顯示玻璃事業體發展與現況 46
6.3 C公司在產業發展上所面臨的瓶頸 52
6.4 C公司創新管理之個案分析 52
6.4.1 專家訪談分析 53
6.4.2 SWOT分析 54
6.5 C公司突圍的機會 56
第七章 結論與建議 60
7.1研究結論 60
7.2實務建議 61
7.3後續研究建議 63
參考文獻 64
參考文獻
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