臺灣博碩士論文加值系統

Indonesia is a potential market for television industry especially since the late 90’s when democracy started to flourish. TV is the most common media platform owned by Indonesian household and free to air (FTA) television station by far is the most popular TV station for Indonesian audience. Its penetration rate can reach up to 75% of Indonesian population. There are 11 FTA television stations compete within the market. The intense competition among them is exacerbated due to the fact that most of the TV stations produce and broadcast homogeneity programs to attract TV audience attention.
This thesis examines Metro TV, the first 24 hours news TV station, particularly its differentiation strategy to compete in the Indonesia FTA market. A case study implemented to explore reasons behind Media Group (Metro TV parent company) decision to operate as news TV station in Indonesia FTA market. Furthermore this research also elaborates the implementation of the differentiation strategy carried out by the company, and implication of the differentiation strategy for Metro TV existence in Indonesia FTA market.

ABSTRACT i
ACKNOWLEDGEMENT ii
TABLE OF CONTENTS iii
LIST OF TABLES v
LIST OF FIGURES vi
1 Chapter 1: Introduction 1
1.1 Background and Motivation 1
1.2 Purpose of Research 3
1.3 Content and Flow Chart 3
1.4 Research Limitation 5
2 Chapter 2: Literature Review 6
2.1 Differentiation Strategy 6
2.2 Differentiation in Broadcasting Television Industry 9
3 Chapter 3: Research Methodology 14
3.1 Research Design 14
3.2 Data Sources 15
3.3 Interview Questions 16
4 Chapter 4: Industry Analysis 17
4.1 Indonesia Economic Profile 17
4.2 Indonesia Television Industry 20
4.2.1 History 20
4.2.2 Regulator 22
4.2.3 Market Structure 22
4.2.4 Indonesia Free-to-Air TV Stations Profile (in establishment year order) 26
A TVRI (Televisi Republik Indonesia) 26
B RCTI (Rajawali Citra Televisi Indonesia) 28
C SCTV (Surya Citra Televisi Indonesia) 29
D MNCTV (Formerly known as TPI) 30
E ANTV 31
F INDOSIAR 31
G TRANS 7 32
H TRANS TV 32
I TV ONE 33
J GLOBAL TV 34
K METRO TV 34
i Company Profile 34
ii Metro TV Vision and Mission 36
iii Metro TV Programs Description 38
5 Chapter 5: Case Study Analysis 40
5.1 Background 40
5.2 Differentiation Implementation 42
6 Chapter 6: Summary and Recommendation 52
6.1 Conclusion 52
6.2 Recommendation 54
6.2.1 Future Research 54
6.2.2 Future Extension of Metro TV 54

Journals and books
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Websites
1.http://www.metrotvnews.com/
2.http://www.mnc.co.id/
3.http://www.sctv.co.id/
4.http://www.indosiar.co.id/
5.http://www.an.tv/
6.http://www.transtv.co.id/
7.http://www.trans7.co.id/
8.http://www.tvonenews.tv/
9.http://www.tvri.baliserve.com/
10.http://www7.bkpm.go.id/