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研究生:李宛諭
研究生(外文):Wan-Yu,Lee
論文名稱:台灣企業的國際化策略之研究:資源效應與集團效應之觀點
論文名稱(外文):The Foreign Expansion Strategy of Taiwanese IT firms : the Effect of Resource and Business Group Affiliation
指導教授:廖俊杰廖俊杰引用關係
指導教授(外文):Chun-Chieh Liao
口試委員:李政德劉政淮
口試委員(外文):Jenj-De,LeeJenj-Hana,Liou
口試日期:2011-06-27
學位類別:碩士
校院名稱:中國文化大學
系所名稱:國際貿易學系
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:53
中文關鍵詞:國際化集團企業資源效應
外文關鍵詞:internationalizationbusiness groupresource effect
相關次數:
  • 被引用被引用:1
  • 點閱點閱:232
  • 評分評分:
  • 下載下載:20
  • 收藏至我的研究室書目清單書目收藏:1
本研究主要以台灣電子業廠商為主體,來探討企業的國際化因素為何。首先在本文中我們以資源效應為主軸,並且使用研發與行銷等兩項資源,用以克服新興經濟體在國際化的過程中所常見之障礙。研究資料年份由2002至2007年台灣電子企業之5092筆樣本數,試圖研究擁有此項資源的企業是否會正向影響其國際化。除此之外,我們假設集團效應對其企業之國際化有其正向促進之效果。最後本研究也將外部股權納入研究主體,試圖了解外部股權之資源,在企業國際化過程中所扮演之角色。


This paper investigates the factors leading to multinationality of Taiwanese in-formation technology services firms. The paper proposes that resource-bases of R&D and marketing expenditure serve as two unique mechanisms to overcome the interna-tionalization barriers common to emerging economy firms. Using panel data on 5,092 firms from 2002 to 2007, we try to find whether outward internationalization is enabled by firms possessing such resources. Further, we predict that affiliation to business groups constitute an activator and stimulate emerging economy firms’ in-ternationalization efforts; lastly, we treat external stock ownership as moderators to investigate their roles on resource endowment to internationalization.



中文摘要 ..................... iii
英文摘要 ..................... iv
誌謝辭  ..................... vi
內容目錄 ..................... vii
表目錄  ..................... ix
第一章  緒論................... 1
第一節  研究背景與動機............ 1
第二節  研究目的............... 3
第三節  研究流程............... 5
第二章  文獻探討與假說.............. 6
第一節  企業國際化的定義與影響因子...... 6
第二節  研發、行銷資源效應與企業國際化.... 16
第三節  集團效應與企業國際化......... 20
第四節  外部股權與企業國際化......... 22
第三章  研究方法................. 25
第一節  樣本來源............... 25
第二節  變數衡量............... 27
第四章  實證結果與分析.............. 39
第一節  敘述統計分析............. 39
第二節  迴歸分析結果............. 40
第五章  結論與建議................ 41
第一節  研究貢獻與管理意涵.......... 41
第二節  研究建議與意涵............ 42
第三節  研究限制............... 43
參考文獻 ..................... 45
表 目 錄
表 4-1 Panel(A):敘述統計............. 31
表 4-2 Panel (B):Pearson相關係數表............ 32
表 4-3 迴歸分析:以營運國家數為因變數........ 36
表 4-4 宣告公司整體樣本敘述統計........... 39




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