商業模式的良窳連動著企業的成長及利潤獲取的多寡，亦是企業進行組織設計、營運管理與創造財富的必要途徑。它能夠幫助管理者更加了解企業的程序亦可展現企業多面向的價值所在。經由商業模式的探究，能使企業在決策過程與管理架構發展上擁有較佳的掌握與評估。
　　本研究屬於商業模式創新之探討，期瞭解企業在商業化應用與實現的過程中，管理者應如何組成與連結商業模式創新的各項要素與活動。本研究採個案研究法，根據Johnson (2010)提出之四核心商業模式(Four-box Business Model, FBBM)分析方法論為主要分析方法，以一家個案科技公司－A公司發展之雲端運算POS技術升級零售服務平台的開發與商業化為研究重點，探討個案公司之顧客價值主張、利潤公式、關鍵資源與關鍵程序四大要素的創新內容。藉由情境分析法探究商業模式創新對供應鏈成員所帶來的成本效益，進而提出符合A公司顧客價值主張與目標利潤的最適方案，並找出創新商業模式的營運方針，使個案企業能獲取競爭優勢和生存發展的動力。
　　研究結果對於商業模式創新要素的關聯性以及商業模式創新策略的導入經驗有了進一步的了解，可讓後續研究者或企業了解如何更有效應用四核心商業模式之架構與分析工具，來引導企業商業模式創新的過程，使創新研究的成效得以擴張，進而提升企業競爭力並達企業永續經營的目的。

　　The quality of a enterprise’s business model influences its business growth and profit. It is also the blueprint for the enterprises’ organizational design, operation management and value creation. It can help management to better understand business processes and identify the multi-dimensional value sources. Through exploring a better desing of the business model, enterpsrises can have a better control and assessment on their decision-making process and business structure development.
　　This is a research on the business model innovation. The purpose is to better understand how an enterprise innovates its business model, i.e., develops and connects the key elements and activities in the business model, in the process of its product and service commercialization. This research utilizes Four-box Business Model (FBBM) framework developed by Johnson (2010) for the business model study. A case study approach is taken and the cloud-cmuputing based point of sales technology platform developed by a technology firm is the target for business model innovation study focusing on the analysis of four elements of innovation: customer value proposition, profit formula, key resources and key process. Scenario analysis method was used to explore the cost/benefits effects among supply chain members, then the customer value propositions were defined based on the optimal solution that meets the target profit required by the company.
　　The results have provided a better understanding on the relationships between key elements of business model innovation ation and its implementation strategies. Researchers and enterprises are in a better foundation to know how to efficiently use four boxes business model innovation method. We hope that the research outcomes can be diffused to more enterprises to increases their competitiveness and sustainable business development.

致謝...............................................I
摘要...............................................II
目錄...............................................IV
第一章 緒論........................................1
第一節 研究動機.....................................1
第二節 研究目的.....................................3
第二章 文獻探討.....................................4
第一節 商業模式.....................................4
第二節 創新........................................10
第三節 POS系統.....................................18
第四節、雲端運算.....................................27
第三章 研究方法.....................................38
第一節 研究設計.....................................38
第二節 研究程序架構..................................44
第四章 個案分析.....................................46
第一節 飲品產業簡介..................................46
第二節 A公司簡介....................................49
第三節 A公司技術服務平台的創新商業模式..................50
第四節 A公司四核心商業模式創新架構之分析................52
第五節 綜合討論.....................................86
第五章 結論與建議...................................88
第一節 研究結論.....................................88
第二節 研究限制.....................................89
第三節 後續研究建議..................................89
參考文獻及書目.......................................91
附錄...............................................97

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參考網站：
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http://www.tcfa.org.tw/
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http://www.tier.org.tw/
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5.經濟部全球資訊網
http://www.moea.gov.tw/Mns/populace/home/Home.aspx