臺灣博碩士論文加值系統

看電影是許多人主要的休閒娛樂，因為我們進了電影院就好像進入另一個時空，能暫時抽離目前身處的現實狀態，有益身心。
一般人看電影，首先被吸引的就是卡司，但是請來大牌演員或導演，成本往往大幅提升，連帶削低了利潤。而且隨網路興起，觀眾的選擇不再只有電影院，使得業者砸大錢下去，不一定就有相對的資金回收。如何聰明有效地使用資金，是片商亟欲追求的目標。
為了讓片商和相關企業能更有效率地拍攝電影、行銷電影，本研究探討1986年至2010年間，好萊塢電影賣座的一貫規則，並且分析客觀的經濟環境，觀察其對票房的影響。美國電影界是全球電影的指標市場，因此了解好萊塢，就容易掌握這個業界的生態。
本研究使用票房收入等電影賣座的表現分析後發現，好萊塢電影以動作片的占比最高，其次是喜劇片、戲劇片和動畫片，遠在台灣的觀眾，其實也可以發現，對於美國這些類型的電影特別耳熟能詳。此外，平均賣座總金額最高的是第52週，也就是過年檔期；最差的是第37週，也就是暑假剛結束的9月中旬。
另一方面，和經濟數據共同放進迴歸分析後的結果顯示，好萊塢票房表現要好，助力是股市熱，消費者信心指數低，而且利率也低。另外在國定假日上映，賣座也會好。這部電影是否拿下奧斯卡金像獎，則和賣座沒有太大關係。

Watching movies is the main entertainment for most people during their leisure time. Entering into the cinema is like entering another time and space, which is beneficial to our health and spirits.

The moviegoers normally would first get attracted by the cast; however, the famous actors/actresses or directors would cost more, which would decrease the profitability of the firm. With the increasing popularity or accessibility of the internet nowadays, the audiences’ option is no longer limited to watching the movies in the cinema. How to wisely and effectively utilize the funds and resources has become the ultimate goal to the film producers and investors.

In order for the film investors and related businesses more effectively and efficiently filming and promoting the movies, this study discusses and explores how the Hollywood movies has gained their popularity in the past 20 years and also analyzed objectively the related economic factors and its environment. The film industry in the United States is the key indicator for the film industries around the world. Thus, once you get to know how the firm industry works in Hollywood, you will also have a good insight and understanding of the entire film industry.

The study also discovers that the action film has the highest percentage of movie production amongst the Hollywood films, followed by comedy, drama, and animation. The audiences in Taiwan are also familiar with these types of movies. On an average, the highest sales of the box office usually fall in the 52nd week, around the New Year Holidays. The lowest sales typically occur toward the end of the summer break in mid-September.

On the other hand, after analyzing the economic data, the results demonstrate that the stock market, consumer confidence index, and interest rate would have an impact on the box office sales. Movies releases around the holidays generally help the sales while the winning of Oscar award only has very little impact.

第壹章 緒論…………………………………………………………………………………………1
第一節 研究動機…………………………………………………………………………………1
第二節 研究目的…………………………………………………………………………………2
第三節 架構 ………………………………………………………………………………………2
第四節 研究流程…………………………………………………………………………………3
第貳章 文獻探討……………………………………………………………………4
第一節 票房總論 …………………………………………………………………4
第二節 影響票房因素……………………………………………………………5
第參章 資料與研究方法……………………………………………………………9
第一節 資枓來源………………………………………………………………… 9
第二節 研究方法 …………………………………………………………………9
一、敘述統計 ……………………………………………………………………9
二、圖示分析 ……………………………………………………………………9
三、多元迴歸分析理論 …………………………………………………………10
第肆章 實證分析…………………………………………………………………… 12
第一節 敘述統計 …………………………………………………………………12
一、樣本背景分析 ………………………………………………………………12
第二節 調查結果分析…………………………………………………………… 22
一、相關性分析…………………………………………………………………22
二、迴歸結果分析………………………………………………………………26
第伍章 結論與建議…………………………………………………………………35
第一節 結論………………………………………………………………………35
第二節 建議………………………………………………………………………35
參考文獻………………………………………………………………………………37
附錄……………………………………………………………………………………39

中文文獻
何文程（2010），《奧斯得獎男女演員對電影票房收入效應之探討》，國立暨南國際大學經營管理碩士學位學程論文
黃琬玲（2007），《建構電影文化產業之成功行銷模式：以美國賣座票房電影為例》，國立彰化師範大學行銷與流通管理研究所碩士論文
楊世瑩(2006)，《SPSS統計分析實務》，旗標出版
鄭沂珊（2002），《美國電影票房景響因素之探討》，國立臺灣師範大學大眾傳播研究所碩士論文
簡志健（2010），《電影首週票房收入是否為電影成功之因素》，國立暨南國際大學經營管理碩士學位學程論文

英文文獻
Chang, Byeng-Hee, Ki, Eyun-Jung(2005).”Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property” ,The Journal of Media Economics, Volume18, Issue 4, pp.247-269.
Jayakar, K. P. & Waterman, D.(2000)” The economic of American theatrical movie export: An empirical analysis”, The Journal of Media Economics, Volume13, Issue 3, pp.153-169.
Krauss, J., Nann, S., Simon, D., Fischbach, K., & Gloor, P. A. (2008). “Predicting Movie Success and Academy Awards Through Sentiment and Social Network Analysis” ,ECIS European Conference on Information Systems.
Lee ,Francis L. F.(2006) ”Cultural Discount and Cross-Culture Predictability: Examining the Box Office Performance of American Movies in Hong Kong “Journal of Media Economics ,Volume 19, Issue 4, pp 259 – 278
Lee, Sang-Woo (2002)” An Economic Analysis of the Movie Industry in Japan”The Journal of Media Economics ,Volume 15, Issue 2, pp 125 - 139
Lee , Sang-woo , Waterman,David ,(2007)”Theatrical Feature Film Trade in the United States, Europe, and Japan Since the 1950s: An Empirical Study of the Home Market Effect” The Journal of Media Economics,Volume 20, Issue 3, pp 167 - 188
Julianne ,Treme , (2010),”Effects of Celebrity Media Exposure on Box-Office Performance”,The Journal of Media Economics, Volume 23, Issue 1,pp.5-16.
Litman,Barry.R.and Kohl,L.S.(1989).”Predicting Financial Success of Motion Pictures:The 80’s Experience”,The Journal of Media Economics, Volume 2, Issue 2, pp.35-50.
Moreau, Francois,Peltier ,Stephanie, (2004)“Cultural Diversity in the Movie Industry: A Cross-National Study” , The Journal of Media Economics,Volume 17, Issue 2, pp.123 - 143

日文文獻
吉野貴晶(2006),《海螺小姐卡通與股價的關係－行為財務學入門》,新潮社
寺田由紀洋、小笠原敦(2006),《賣座電影公開日和股價關係對經濟指標的心理影響分析》,研究技術計???悁~次?堀N大?捘蕩t要旨集,21(2),827-829,
保原伸弘(2010),《內容產業解讀經濟社會心理，經濟社會心理解讀內容產業－電影反映景氣嗎》,行動經濟學會第四次大會報告
宮?典彥、和田悟、阪井和男(2011),《SPSS解析資料的基礎》,培風館
經濟產業省(2009),《電影產業商業模式研究會報告書》,經濟產業省