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研究生:陳國達
研究生(外文):Tran Quoc Dat
論文名稱:A Study of Factors Affecting coffee Exports in Dak lak Province of VietNam
論文名稱(外文):A Study of Factors Affecting coffee Exports in Dak lak Province of VietNam
指導教授:陳慶樑陳慶樑引用關係
學位類別:碩士
校院名稱:樹德科技大學
系所名稱:金融與風險管理系碩士班
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:英文
論文頁數:83
中文關鍵詞:coffee exportsDak LakViet Nam.
外文關鍵詞:coffee exports, Dak Lak, Viet Nam.
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There has been a significant increased in the quantity and quality of international export research with respect to effective solutions towards coffee export performance. However, in Viet Nam an investigation on the factors affecting coffee export is lacking. In addition, the influence of factors to turnover and sales of coffee export has received little agreement. This research tries to study the factors affecting the export of coffee Dak Lak province, and analysis factors to clarify the export competitiveness of Dak Lak coffee. Personal interview, mail and phone interview methods were used to measure coffee export performance, newly developed factors affecting coffee export. The findings showed that there were 4 factors affecting coffee export as follows: firm strategy; demand condition; production; and service. Factor "Production" is the most influential factor to the sales of company. Thus, the results demonstrate “Production” is crucial focus factor impact to sales and turnover of company. And other factors are also important factors impact to sales and turnover of company. Managerial implications and suggestions for future research were also discussed.

There has been a significant increased in the quantity and quality of international export research with respect to effective solutions towards coffee export performance. However, in Viet Nam an investigation on the factors affecting coffee export is lacking. In addition, the influence of factors to turnover and sales of coffee export has received little agreement. This research tries to study the factors affecting the export of coffee Dak Lak province, and analysis factors to clarify the export competitiveness of Dak Lak coffee. Personal interview, mail and phone interview methods were used to measure coffee export performance, newly developed factors affecting coffee export. The findings showed that there were 4 factors affecting coffee export as follows: firm strategy; demand condition; production; and service. Factor "Production" is the most influential factor to the sales of company. Thus, the results demonstrate “Production” is crucial focus factor impact to sales and turnover of company. And other factors are also important factors impact to sales and turnover of company. Managerial implications and suggestions for future research were also discussed.

Table of Contents

ABSTRACT i
ACKNOWLEDGMENTS ii
Table of Contents iii
List of Tables vi
List of Figures vii
1.1 Research background 1
1.2 Research motivation 2
1.3 Research objectives 2
1.4 Research Scope and Limitations 3
1.5 Research Procedure 3
1.6 The Organization of the thesis 3
2.1 What is national competitiveness? 5
2.3 Factors affecting company’s performance 17
2.4 Overview of the export situation of Dak Lak’s coffee 19
2.4.1 Overview of Dak Lak province 19
2.4.2 The situation of Dak Lak coffee exports from 2001 to 2009 20
2.5 Overview of research on export coffee 25
2.5.1. Research on coffee exports from Vietnam 25
2.5.2 Research on coffee exports Dak Lak 26
2.6 Factors affect the export of Dak Lak’s coffee 27
Chapter 3 Research Methodology 28
3.1 Research design 28
3.1.1. Qualitative methods 28
3.1.2. Quantitative methods 29
3.1.3. Research Process 29
3.2 Research framework. 31
3.3. Research Hypothesis 34
3.4 Subject of Investigation and Interview 34
3.5 Data Collection 34
3.6 Analytical Methods. 34
Chapter 4 Research Results and Analysis 36
4.1 Overview of Dak Lak province 36
4.2 Descriptive Statistics 37
4.2.1 Descriptive statistics on the interviewed companies 37
4.2.2 Descriptive statistics on the factors affecting coffee company export performance in Dak Lak 40
4.3 Assessing the Credibility of the Scale 41
4.4 Factors Affecting coffee company export performance in Dak Lak 41
4.4.1 Exploratory Factor Analysis (EFA) 41
4.4.2 Adjusted research model 45
4.4.3 The correlation coefficient matrix 47
4.4.4 Linear regression 47
Chapter 5 Conclusions and Recommendations 50
5.1 Conclusions 50
5.2. The point of building solutions to boost export Vietnam coffee. 50
5.2.1. As very important conditions and specific needs of overseas market 50
5.2.2. The role of government and economic development policies towards export 50
5.2.3. State creates the legal framework; traders are autonomous under business operation under its own law 50
5.2.4. To ensure simultaneously the scientific and practical 51
5.2.5. Promote synergy at all levels of government, sectors and traders 51
5.2.6. Encourage healthy competition and cooperation in business 51
5.2.7. Building and development Vietnam association of the coffee-cocoa growing 51
5.3. Solutions to boost exports of DakLak coffee 51
5.3.1. Market Solutions 52
5.3.2. Retraining of personnel in the coffee sector 54
5.3.3. Improve the competitiveness of Vietnam''s coffee by enhancing quality and cost reduction 54
5.3.4. Interested in brand name and advertising coffee products 55
5.3.5. Apply advanced post-harvest technology and innovative equipment for the coffee industry 56
5.3.6. Recommendations to Government 56
5.3.7. Some other recommendations 58
References 60
Attachment 1 62

List of Tables

Table 1. Presents a summary of the key variables and data sources in Neil Dias Karunaratne’s model 18
Table 2. Export turnover in Dak Lak coffee period of 2001 - quarter 1 / 2009 20
Table 3. Comparison of turnover and export volume over the year 21
Table 4. Coffee’s export price Dak Lak province for the period 2001 - quarter 1 / 2009. 23
Table 5. Structure of the coffee’s export market in 2008 Dak Lak province. 24
Table 6. The research steps 28
Table 7. Descriptive Statistics Results on the type of company 37
Table 8. Descriptive Statistics Results on charter capital, employees and area of factory 38
Table 9. Descriptive Statistics Results on coffee export earnings by the export market of the enterprise 3 years 38
Table 10. Descriptive Statistics Results on revenue from export of coffee products primarily in three business years 39
Table 11. Descriptive Statistics Results on source of export structure of the company 40
Table 12. Descriptive statistics on the Factors Affecting coffee company export performance in Dak Lak 40
Table 13. Exploratory Factor Analysis Results of the Independent Variables 42
Table 13. The correlation coefficient matrix 47
Table 14. Summary Results of Regression Model 1 47
Table 15. Summary Results of Regression Model 2 48

List of Figures

Harvesting coffee in Dak Lak 1
Figure 1. The Porter Diamond Model 10
Figure 2. Research Process 31
Figure 3. Research framework 33
Figure 4. Dak Lak map 36
Figure 5. Location of Dak Lak in Vietnam 36


References

[1]Abetti, P.A. (1991), “The impact of technology on corporate strategy and organization: illustrative cases and lessons”, International Journal of Technology Management, Special Publication on the Role of Technology in Corporate Policy, 40-58.
[2]Aghion, P. and Hewitt, P. (1998) Endogenous Growth Theory. MIT Press. Cambridge. Mass.
[3]Backus, D., Kehoe, J. and Kehoe, I., (1992) "In Search of Scale Effects in Trade and Growth", Journal of Economic Theory, 58: 377-409.
[4]Chang, P.L., Hsu, C.W., and Tsai, C.T., (1999), “A stage approach for industrial technology development and implementation - the case of Taiwan’s computer industry”, Technovation 19, 233-241.
[5]Chaudhuri, S., and Shyam S., (1994), “Technological and economical perspectives in corporate strategy decisions”, Lok Udyog 18:17–24.
[6]Coelli, T., Prasada Rao, D.S., Battese G.E. (1998) An Introduction to Efficiency and Productivity Analysis. Kluwer Academic Publishers. Boston/Drodrecht/London.
[7]Corden, M. (1971) The Theory of Protection. Oxford Clarendon Press. Oxford.
[8]Hämäläinen, and Timo J., (2003), “National Competitiveness and Economic Growth: The Changing Determinants of Economic Performance in the World Economy Edward Elgar (Eds.)”, Cheltenham, UK.
[9]Hamel, G., and Prahalad, C.K., (1994), “Competing for the future”. Boston, MA: Harvard Business School Press.
[10]Hardy, A., (1980), “The role of the telephone in economic development”, Telecommunications Policy 4, 278-286.
[11]Hirschman, A.O., (1958), “The Strategy of Economic Development”, Yale University Press, New Haven, CT.
[12]Hsieh Wen-jen, Te Nguyen Quoc, Ho Dinh Phi, Hai Doan Thanh, Dung Tran Kim, Lam Nguyen Huu, Hoai Nguyen Trong, and Hong Min-Ching, (2004b), “An Analysis of National Competitiveness: The perspective from Vietnam”, Asia Pacific Management Review 9(20), 353-377.
[13]Lovell, K. (1993) "Production Frontiers and Productive Efficiency." In The Measurement of Productive Efficiency, Fried, H., Lovell, K., and Schmidt, S. eds. Oxford University Press, New York.
[14]Micheal E. Porter (1998), The_Competitive_Advantage_of_Nations, Harvard Business Review.
[15]Neil Dias Karunaratne (2007), “Microeconomic Reform and Technical Efficiency in Australian Manufacturing”, the University of Queensland, Australia.
[16]Parham, D. (1999) The New Economy? A New Look at Australia''s Productivity Performance.Productivity Commission Staff Information Paper. Australia. Canberra.
[17]Préfontaine, L., Lefebvie, L.A., and Lefebvre, E., (1995), “Organiztional Capabilities and R&D Intensity: Is There a Link?”, Technology Management 2, 31-40.
[18]Rasiah, R., (2001), “Pre-crisis economic weakness and vulnerabilities”, in K. S. Jomo (ed.) Malaysian Eclipse: Economic Crisis and Recovery. London: Zed Books.
[19]Rodorigo, G..C., (2001), “Technology, Economic Growth and Crises in East Asia”, Published by Edward Elgar Publishing Limited. Cheltenham, UK.
[20]Sikka, P., (1996), “Indigenous development and acquisition of technology: an Indian perspective”, Technovation 16(2), 85-90.


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