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研究生:黎越蘇
研究生(外文):Le Viet Xo
論文名稱:An Empirical Study on the TAM model on University of Economic and Technical Industries
論文名稱(外文):An Empirical Study on the TAM model on University of Economic and Technical Industries
指導教授:唐國銘唐國銘引用關係
學位類別:碩士
校院名稱:樹德科技大學
系所名稱:資訊管理系碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:英文
論文頁數:66
中文關鍵詞:E-commerceTAME-CAMPerceived RiskPerceived usefulnessPerceived ease of use
外文關鍵詞:E-commerceTAME-CAMPerceived RiskPerceived usefulnessPerceived ease of use
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  • 被引用被引用:0
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  • 收藏至我的研究室書目清單書目收藏:1
The appearance of global Internet marks a turning point in commercial transactions. Electronic Commerce is mentioned on all the media as a business tool typical of XXI century. Moreover, E – Commerce is hot for each country, each international organization because of its usability and usefulness. E – Commerce is increasingly demonstrated the potential benefits and its great ability day by day. In the future, E – Commerce will be one of the decisive factors in the success of nations, economic bloc in the region competitive nature of globalization and increasingly profound. E – Commerce is the key for humanity to enter the XXI century – The century of knowledge society.
Nowadays in Vietnam, e – Commerce has begun be formed but it is in the inception phase. The study of E – Commerce situation in the country ahead gave us experiences, the specific solutions for processing applications and deployment of E – Commerce in our country is necessary. Recognize the importance of that issue, with the learnt knowledge and the enthusiastic guidance of Dr. Gow Ming Dong, I have chosen: "An Empirical Study on the TAM model on University of Economic and Technical Industries" for my graduate thesis.

The appearance of global Internet marks a turning point in commercial transactions. Electronic Commerce is mentioned on all the media as a business tool typical of XXI century. Moreover, E – Commerce is hot for each country, each international organization because of its usability and usefulness. E – Commerce is increasingly demonstrated the potential benefits and its great ability day by day. In the future, E – Commerce will be one of the decisive factors in the success of nations, economic bloc in the region competitive nature of globalization and increasingly profound. E – Commerce is the key for humanity to enter the XXI century – The century of knowledge society.
Nowadays in Vietnam, e – Commerce has begun be formed but it is in the inception phase. The study of E – Commerce situation in the country ahead gave us experiences, the specific solutions for processing applications and deployment of E – Commerce in our country is necessary. Recognize the importance of that issue, with the learnt knowledge and the enthusiastic guidance of Dr. Gow Ming Dong, I have chosen: "An Empirical Study on the TAM model on University of Economic and Technical Industries" for my graduate thesis.

ABSTRACT i
Acknowledgments iii
Table of Contents iv
List of Tables vi
List of Figures vii
Chapter 1 Introduction 1
1.1. Background 1
1.2. The Importance 2
1.3. Research Purpose 3
1.4. The Research Process 3
Chapter 2 Literal Review 5
2.1. Formation and Development Trend of E-commerce in the World 5
2.2. Overview of E-commerce 6
2.2.1 Definition of E-commerce 6
2.2.2. Types of E-commerce 8
2.2.3. The Business Methods of E-commerce 9
2.2.4. Payment in E-commerce 10
2.3. Some Previous Research Models about E- Commerce 14
2.3.1 Theory TRA Model 14
2.3.2. Theory TBP Model 15
2.3.3. TAM 15
2.3.4. Factors in the TAM Model 16
2.3.4.1. Perceive Usefulness- PU 16
2.3.4.2. Perceive Easy of Use- PEU 18
2.3.4.3. Attitude 18
2.3.4.4. Behavior Intention 19
2.4. E- Commerce Adoption Model – e-CAM 20
2.4.1. The Major Components 21
2.4.1.1. Perceived Risk with Product/Service – PRP 21
2.4.1.2. Perceived Risk in the Context of Online Transaction 23
2.5. Discussion 25
2.5.1. Discussion of TAM and e-CAM 25
2.5.2. Discussion of the Relationship of Variables 26
Chapter 3 Research Methodology 29
3.1. Research Framework 29
3.2. Hypothesis 30
3.3. Measuring Variables 31
3.3.1. Perceived Usefulness 31
3.3.2. Perceived Ease of Use 31
3.3.3. Perceived Risks 32
3.3.4. Attitude of E-commerce Acceptance 33
3.4. Sample Processing Method 34
3.5. Factors Analysis 35
3.6. Reliability Analysis 36
3.7. Regression Analysis 36
Chapter 4 Research Results 38
4.1. Decretive Analysis 38
4.2. Reliability Analysis 39
4.3. Factors Analysis 40
4.4. Regression Analysis 42
4.4.1. Linear Regression Analysis for Behavior Intention to Uuse E-commerce. 43
Chapter 5 Conclusion and Suggestion 46
5.1. Research Results 46
5.2. Implication 49
5.3. The Challenges and Limitations in the Application of Information Technology and E-commerce Applications in at University of Economic and Technical Industries 51
REFERENCES 58
Appendix 1 61

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[15].Jong –Ae Kim, 2005 “User Acceptance of Web- Based Subscription Databases: Extending the Technology Acceptance Model ”
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[17].Joongho Ahn, Jinsoo Park, Dongwon Lee, 2001 “Risk-Focused e-Commerce Adoption Model - A Cross-Country Study”
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[20].Moon, J.-W., & Kim, Y.-G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38(4), 217-230.
[21].B2C payment method model in Vietnam, https://www.onepay.vn
[22].Pauline Ratnasingam, Paul A. Pavlou, Yao-hua Tan. “The Importance of Technology Trust for B2B Electronic Commerce”
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