中文文獻:
1.尤國任(2005),國內C2C拍賣網站顧客滿意度與抱怨之內容分析,國科會專題研究計畫成果報告。
2.刊欣(2003),一個唐先生打破花瓶,兩個拍賣網站槓起來,商業週刊,824,143-144。3.民生報(2006.8)由於近來網路賣方轉移拍賣平台的情形頻繁,因此有號稱可以幫忙搬家的軟體,但實際上是專門竊取賣家資料,以便以後進行詐騙。
4.民生報,(2006.8)由於私下交易並不在拍賣網站業者的買賣保證範圍之內,故一旦發生交易糾紛或詐騙行為,買賣雙方皆不在拍賣網站業者的權益保護範圍之內。
5.吳孟芸(2008),拍賣網站之購物行為研究:買方之不確定性與資訊瀏覽初探,國立中正大學電訊傳播研究所,碩士論文6.李怡珍(2004),網路拍賣之價格與買賣雙方對消費者購買意願與信任之影響研究,佛光人文社會學院/資訊學研究所。
7.張添香、趙沛(2007)。〈拍賣網站顧客忠誠度之研究〉。品質學報:14(2):125-136。8.莊謦華(2007),電子商務中網站服務品質、顧客滿意與顧客忠誠之實證研究 – 以拍賣網站為例,逢甲大學應用數學研究所,碩士論文9.許淑梅(2008),網路拍賣零售個體戶經營長期關係 對再購意願之影響研究,大同大學資訊經營研究所,碩士論文10.郭輝明(2007),拍賣網站消費者行為模式與遭遇困難之研究,國科會95研究計畫結案報告(編號:NSC 95-2221-E-366-009)
11.郭輝明、王明揚、黃雪玲 (2005),購物網站輔助介面設計之實證研究,中華民國人因工程學會第12屆年會暨研討會(EST2005),2005/03/05,pp.324-329。
12.郭輝明、徐志宏(2009),高齡網路消費者輔助介面設計之研究,中國工業工程學會九十八年度年會暨學術研討會論文集,逢甲大學,2009/12/12。
13.黃朗倩(2009),『東吳大學法學院法律學系法律專業碩士班』,頁14~15
14.楊素真(2007),拍賣網站信任因素之研究,南台科技大學資訊管理系,碩士論文15.葉家綸(2008),拍賣網站上商品品牌形象與賣方評價對消費者知覺風險與購買意願之影響,長榮大學資訊管理學系碩士班,碩士論文16.鄭淑雲(2003),什麼都賣-打造網路拍賣金店面,平安文化有限公司,民國92 年。
17.顏中怡(2008),影響顧客忠誠度因素之研究-以拍賣交易平台為例,樹德科技大學經營管理研究所,碩士論文英文文獻:
1.Cho, N. and S. Park (2001), Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping, Industrial management & data systems, vol. 101, no. 8/9, pp. 400-405.
2.Dalal, N. P., Quible, Z., Wyatt, K. (2000), Cognitive design of home pages: an experimental study of comprehension on the World Wide Web, Information Processing and Management, 36, 607-621.
3.DeSarbo, Wayne S. and Richard A. Harshman. (1985). Celebrity and Brand
Congruence Analysis. In: Current Issues and Research in Advertising, (Eds.) JH Leigh, and CR Martin, Vol. 4, MI: University of Michigan, 17-52.
4.Deutsch, M. (1962). Cooperation and trust: Some theoretical notes. Lincoln, NE: University of Nebraska Press.
5.Doney, P. M., and Cannon, J. P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of Marketing, 61(2), 35–51.
6.Duffy, G. and Dale, B.G. (2002), E-commerce processes: a study of criticality, Industrial Management and Data System, Vol. 102, No. 8, pp. 432-441.
7.Dwane, H. D. (2005). After the Unethical Ad: A Comparison of Advertiser Response Strategies. Business and Society Review, 110(4), 433-458.
8.Dwyer, F. R., Schurr, P. H., and Oh, S. (1987).Developing buyer–seller relationships. Journal of Marketing, 51(2), 11–27.
9.Gefen, D., Karahanna, E., and Straub, D. W. (2003). Trust and TAM in online shopping: an integrated model. MIS Quarterly, 27(1), 51–90.
10.Gengler. B (1999), Internet auction sites tackle fraud, Computer Fraud & Security, February, p6.
11.Gulati, R. (1995). Does familiarity breed trust? The implications of repeated ties for contractual choice in alliances. Academy of Management Journal, 38(1),85–112.
12.Hagel, J., and Armstrong, A. (1997). Net Gain: Expanding Market through Virtual Communities. Harvard Business School Press, Boston.
13.Hahha. N, and R. Woznizk. (2001). Consumer Behavior. (1st ed), Englewood Cliffs : Prentice-Hall , Inc.
14.http://www.digiplaces.com/pages/primer00toc.html
15.Huang, J. (2001). Consumer evaluations of unethical behaviors of web sites: A cross-culture comparison. Journal of International Consumer Marketing, Vol. 13, No 4, pp. 51-71.
16.Huang, M.H. (2000), Information load: its relationship to online exploratory and shopping behavior, International Journal of Information Management, Vol. 20, pp. 337-347.
17.Hyman, M. R. (1990). Reading, writing and the hickory stick: The appalling story of physical and psychological abuse of American school children, Lexington Books, Lexington.
18.Klein, B., and Leffler, K. B. (1981). The role of market forces in assuring contractual performance. Journal of Political Economy, 89(4), 615–641.
19.Komito, L. (1998). The Net as a Foraging Society: Flexible Communities, The Information Society, Vol. 14, pp. 97-106.
20.Krugman, H. E. (1995). The impact of television advertising learning without involvement. Public Opinion Quarterly, 29, pp. 349-356.
21.Kumar, N. (1996), The power of trust in manufacturer–retailer relationships. Harvard Business Review, 74 (6), 92–109.
22.Kuo, H. M., Chen, C. W., Hsu, C. H., and Chen, C.W. (2010a), An observation of online auction difficulties for customers, An International Journal of Research and Surveys (ICIC-EL), Vol. 4, No. 3(A), pp. 615-621, June 2010.
23.Kuo, H. M., Chen, C. W., and Chen, C.W. (2010b), A study of Consumer Behavior Model on Auction Websites, An International Journal of Research and Surveys (ICIC-EL), Vol. 4, No. 1, pp. 65-70, Feb 2010..
24.Kuo, H.M., Hwang, S. L., Wang, E. M., (2004), Evaluation research of information and supporting interface in electronic commerce web site, Industrial Management and Data System, Vol. 104, No. 9, 2004, pp.712-721.
25.Miles, G. E., Howes, A. & Davies, A. J. (2000), A framework for understanding human factors in web-based electronic commerce, International Journal of Human-Computer Studies, 52, 131-163.
26.Prince, D. L. (1999), “Online auctions at eBay”, A division of Prima Publishing.
27.Sears, A., and Jacko, J. A., (2009), Human-computer interaction: Fundamentals, Taylor & Francis, 2009.
28.Trappey, C.V., Trappey, Amy J.C., Chang, Ya-Ping (2000), Internet storefront reengineering using an element schema approach, Human Systems Management, 19, 295-303.
29.Unpublished Doctoral Dissertation, Georgia State University, Atlanta, 1997.
30.Wang, E. M., Kuo, H. M., Hwang, S. L. (2005), A study of B2C consumer behavior model, Journal of the Chinese Institute of Industrial Engineers, Vol. 22, No.5, pp. 379-391.
31.Wang, E. M., Kuo, H. M., Hwang, S. L. (2005), A study of B2C consumer behavior model, Journal of the Chinese Institute of Industrial Engineers, Vol. 22, No. 5, pp. 379-391.
32.Wang, H. Fake goods dealers find haven on internet. 2009. Available at http://www.chinadaily.net/bizchina/2009-02/10/content_7459200.htm.
33.Wang, K., Wang, Eric, T. G. & Tai, C. F. (2002), A study of online auction sites in Taiwan: product, auction rule, and trading type, International Journal of Information Management, 22, p. 127-142.
網路部分:
1.ARO觀察: 2009年拍賣網站使用狀況(2009),http://news.ixresearch.com/?p=1248#more-1248
2.ARO觀察: 拍賣網站使用狀況(2009.8-2010.7),http://news.ixresearch.com/?p=2406#more-2406
3.MonetDJ理財網財經知識庫(2010.8)http://www.funddj.com/KMDJ/News/NewsViewer.aspx?a=4af406c6-a08f-4d56-9ffb-b1438efeba36
4.Yahoo!奇摩(2010.8),http://tw.promo.yahoo.com/aboutcompany/
5.Yam蕃薯藤(2008)http://blog.yam.com/fjacket1973/article/18181545
6.中國網路電子報,http://www.echinanews.com.tw/shownews.asp?news_id=130394
7.奇摩部落格(2008),http://tw.myblog.yahoo.com/jw!HBInsG2fHxsnvOkBTYXxC2E-/article?mid=588
8.星島環球網(2007),http://www.singtaonet.com:82/commerce/200702/t20070206_461671.html
9.創市際市場研究顧問公司(2006),八成二網友玩網拍 拍賣偏好男女大不同,取自http://www.insightxplorer.com/news/news_12_20_06.html
10.創市際市場研究顧問公司(2009.03)http://www.insightxplorer.com/specialtopic/2009_3_auction.htm
11.創市際市場研究顧問公司(2009.11)http://www.insightxplorer.com/specialtopic/2009_11_auction.htm
12.創市際月刊報告書(2010.7),http://www.scribd.com/doc/36663157/%E5%89%B5%E5%B8%82%E9%9A%9B%E6%9C%88%E5%88%8A%E5%A0%B1%E5%91%8A%E6%9B%B8-201007,P20~30
13.資策會(2009),http://mic.iii.org.tw/intelligence/pressroom/pop_pressfull.asp?sno=173&type1=2
14.資策會(2010),http://www.iii.org.tw/service/3_1_4_c.aspx?id=127
15.數位時代(2007.12),http://www.bnext.com.tw/article/view/cid/0/id/11237
16.露天拍賣(2010.8),www.ruten.com.tw/about/about_events.htm/