網路資源:
1.美國私有品牌製造協會PLMA http://www.plmainternational.com
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1.李元恕與洪紹芸 (2003),「消費者特性與商店品牌購買關係之研究」,商管科技季刊,4(2),205-227。
2.李奇勳 (2008),「價格意識、品牌意識與熟悉度對商店品牌購買意願之影響」,管理評論,27(3),27-40。3.吳青松 (1998),現代行銷學。台北:智勝文化。
4.馬玉萍 (1994),「自有品牌在台灣(二)-行銷全球的Aro」,零售市場,185,30-31。
5.野口智雄,劉玫芬譯 (1996),「價格破壞時代的自營品牌策略」,初版,經濟部國際貿易局。
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