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研究生:陳經霓
研究生(外文):Ching-Ni Chen
論文名稱:原住民觀光空間中舞台化真實性的景觀再現
論文名稱(外文):A Study of Landscape Representation of Staged Authenticity in Aboriginal Tourism
指導教授:侯錦雄侯錦雄引用關係
指導教授(外文):Jing-Shoung Hou
口試委員:歐聖榮、黃章展、郭彰仁、李彥希
口試委員(外文):Sheng-Jung Ou、Chang-Chan Huang、Chang-Jen Kuo、 Yan-Xi Li
口試日期:2011-06-25
學位類別:碩士
校院名稱:東海大學
系所名稱:景觀學系
學門:建築及都市規劃學門
學類:景觀設計學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:100
中文關鍵詞:原住民觀光、舞台化真實性理論、真實性知覺
外文關鍵詞:Aboriginal tourismstaged authenticity theoryauthentic sensation
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在面對全世界逐漸變成「全球化」的過程,地方傳統或特色正逐漸消失呈現均質的狀況,而台灣近年來流行的文化觀光,原住民區觀光更成為一股風潮,中央單位亦推動於原住民區之部落環境營造,利用圖騰或色彩之運用,形塑出原住民區之地方特有意象,當在展現當地文化或是販售文化,其中包括當地文化和當地文化之意象。這樣的現象,MacCannell(1973)以觀光為中心舞台,提出「舞台化真實性理論」,意指地方為發展觀光迎合觀光客需求而改變,而突顯當地文化轉變或創造一種獨特的現象、觀光情境。隨著原住民部落發展以及各項計畫之推動,本研究藉由景觀照片之測量,以了解遊客對不同景觀照片的真實性感受。
本研究欲探討在原住民區的環境塑造上,不同的環境塑造對遊客所產生的真實性感受,根據不同舞台化程度的景觀照片,選定55張景觀環境塑造照片,以問卷調查的方式,對遊客進行測量。共計得到511份有效問卷數,經由因素分析萃取共同因素,或得真實性追求得構面,「精神特色」、「天然原始」、「服務體驗」、「特殊獨特」四個因素;經由集群分析為「獨特體驗型」、「實質感受型」、「一般觀光型」、「享受體驗型」四群遊客群集。
研究結果發現,由原住民景觀照片之平均數,可發現整體而言,活動及服飾的平均得分數會高於硬體環境之平均數,照片中具有較強烈的圖騰及符號得分數亦較高,多元尺度圖像分析中,將各景觀照片群聚的情形加以分析,並加以解釋其空間知覺圖。

Confronting the prevalence of globalization fermenting all over the world, local tradition and characteristics are disappearing and becoming a circumstance of homogeneity. Also, cultural tourism is popular in Taiwan recently, so aboriginal tourism has been prevalent in Taiwan. In addition, central government promotes the establishment of tribal environment in the aboriginal area. By utilizing totems and colors to shape the special characteristics of aboriginal area, it is shown the local or sale culture composed of local culture and the concept of itself. Due to this phenomenon, MacCannell (1973) proposed the theory of staged authenticity underlying tourism, indicating that local area changes for developing tourism and satisfying tourists’ demands, so it highlights the transformation of local culture and creates a unique phenomenon and tourism situation. With the promotion of the development of aboriginal tribe and several projects, landscape photos were measured to realize tourists’ sensation of authenticity toward different landscape photos.
The purpose of this study aims at exploring tourists’ perceptions toward the authenticity of diverse environment shaping in the aboriginal area. Based on the landscape photos of different levels of staged authenticity to select 55 photos about environmental modification, a questionnaire was used to investigate tourists’ perceptions. 511 questionnaires in total are valid in the present study employing factor analysis to not only acquire the common factors but also obtain the four aspects of pursuing authenticity consisted of spiritual characteristics, natural origin, service experience, and special uniqueness. A cluster analysis was used to address four types of tourists’ clusters including unique experience, real perception, general tourism, and enjoyable experience.
The results reveal that the average score of activity and apparel is overall higher than of the hardware environment within aboriginal landscape photos. Moreover, the average score of those photos with vivid totems and symbols is also much higher. Via implementing multidimensional scaling image analysis, the status of clusters for each landscape photo is analyzed to illustrate the perceptual map.
目錄
第一章 緒論…………………………………………………1
第一節 研究動機……………………………………………………1
第二節 研究目的……………………………………………………2
第三節 名詞定義……………………………………………………3
第四節 研究方法及流程……………………………………………4

第二章 文獻回顧……………………………………………5
第一節 原住民觀光與真實性意義…………………………………5
第二節 舞台真實性理論……………………………………………7
第三節 劇場理論……………………………………………………15

第三章 研究方法……………………………………………18
第一節 研究架構……………………………………………………18
第二節 問卷設計與調查計劃………………………………………18
第三節 資料分析方法………………………………………………23

第四章 研究結果分析………………………………………26
第一節 基本屬性描述………………………………………………26
第二節 真實性追求構面……………………………………………29
第三節 景觀照片之真實性感受……………………………………43
第四節 以多元尺度分析真實性面向………………………………49

第五章 結論與建議………………………………………54
第一節 結論…………………………………………………………54
第二節 建議…………………………………………………………54


參考文獻 …………………………………………………55
附錄 問卷…………………………………………………57
附錄 訪談資料……………………………………………60

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