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研究生:洪慧依
研究生(外文):Hung, Jennifer
論文名稱:銀髮族外食行為之研究
論文名稱(外文):Analysis of Senior’s Consumption of Food Away From Home
指導教授:李貴宜 博士
指導教授(外文):Lee, Kuei-I Ph. D.
口試委員:黃慧君 博士張亦騏 博士
口試委員(外文):Huang, Hui-chun (Jean) Ph. D.Chang, Yevvon Ph. D.
口試日期:2011-06-20
學位類別:碩士
校院名稱:東海大學
系所名稱:餐旅管理學系
學門:民生學門
學類:餐旅服務學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:英文
論文頁數:86
中文關鍵詞:老年人口推拉理論外食日常生活活動認知
外文關鍵詞:elderlypush and pull theoryfood away from homeperceived Activities of Daily Living
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台灣近年來,老年人口迅速增長之問題已造成社會大眾相當大的關注;根據最新統計顯示,台灣在2010年的老年人口已達總人口之10.8%。對於餐飲業來說,老年人口餐飲服務是具有相當潛力的市場,投注越來越多關注。本研究之主要目的為利用推拉理論,來調查是何種原因促使老年人口出外用餐及消費。
  首先,本研究採用量化研究之方法,來深度地了解老年人口出外用餐的動機;並透過相關文獻整理與專家效度的結果,製成一份有效問卷。本研究問卷參與者為台中地區55歲以上並且有參與社區活動中心或是長青組織之年長人口。前測部分,選定在台北士林地區附近一個鄉鎮以及由弘道老人福利基近會所主辦的基中一間在台中的餐廳進行,共回收50份有效問卷。後續的問卷部分,是經由老人服務中心、老人展覽會、老人學習中心以及老人活動機構所回收完成,共有265份樣本。回收之問卷,利用SPSS17.0統計軟體和結構方程模式(AMOS17.0)進行分析;首先進行了描述性統計分析,接著利用信度與效度來衡量內部一致性,最後利用AMOS軟體來檢驗架構內的假設以評估模型結構。
  檢驗結果發現模型配適度良好:推力和拉力之變數均對行為意圖以及行為有顯著的影響;而這兩個動機因素當中,又屬推力對於行為意圖有重要的影響。結果顯示,各假設的檢驗結果均得到支持,這也意味著有顯著的路徑係數。因此本研究建議可使用推拉理論應用於餐飲服務中,並且也提供了老年人口外食行為之理論基礎。
  本研究也提供了一些相關建議,像是在行銷策略方面應著重於能吸引老年人口出外用餐及消費;以及餐飲業者應將老人外食消費之原因置於關鍵因素中。
In recent years, considerable concern has arisen over the issue of rapid growth of elderly population in Taiwan. According to the latest statistics, the Taiwan's elderly population in 2010 has reached a total of 10.8%. With this great potential to serve the elderly, foodservice tended to be concerned about attracting and capturing these market segments. The purpose of this study is to adapt the theory of push & pull in order to investigate what would motivate the elderly to consume food away from home.
This study used qualitative approach to gain a better understanding of senior’s motivation on consumption of food away from home. Based on the results of a literature review and an expert panel, a valid questionnaire was developed. The participants in this study were aged above 55 who live in Taichung district and participating in community center or senior’s organizations. A pilot test was conducted in a restaurant that organized by Hondao Senior Citizen’s Welfare Foundation and in a small village near Shilin district, Taipei with a total of 50 completed surveys received.
Data were collected at a senior service center, senior fairs, senior learning centers, and senior activity institution yielding a total of 265 samples. SPSS17.0 statistical software package and Analysis of Moment Structures (AMOS17.0) were used to analyze the data. First descriptive statistics were computed. Next, reliability and validity as measure of internal consistency was calculated. Finally, structural model was assessed using AMOS to determine the theoretical relationship among constructs.
The findings reveal that the data fit the model moderately well: push and pull variables had a significant influence on intention and behavior. Among the two motivational factors, push had the greatest predictive of intention. The outcomes for the hypothesis test were supported, which means a significant path coefficient. These suggest that the extended theory of push and pull can be applied in foodservice and provide a theoretical basis for examining seniors’ consumption of food away from home.
This study offers some recommendation like marketing strategies that can attract senior citizens and restaurateurs should focus on the key factors when seniors consume food away from home.
Table of Contents

Acknowledgements……………………………………………………………………………………………………ⅱ
中文摘要………………………………………………………………………ⅲ
ABSTRACT…………………………………………………………………………………………………………………………ⅴ
List of Tables…………………………………………………………………………………………………………ⅸ
List of Figures………………………………………………………………………………………………………ⅹ
CHAPTER 1 INTRODUCTION……………………………………………………………………………………1
Introduction………………………………………………………………………………………………………………1
Purpose of this study………………………………………………………………………………………5
Justification……………………………………………………………………………………………………………6
Research Model and Hypothesis…………………………………………………………………6
Definition of Terms and Abbreviations……………………………………………7
CHAPTER 2 LITERATURE REVIEW………………………………………………………………………9
Food Away From Home……………………………………………………………………………………………9
Seniors and Food Away from Home………………………………………11
Seniors Physical Health……………………………………………………………14
Theory of Push and Pull……………………………………………………………16
Motivation…………………………………………………………………………16
Push Factors……………………………………………………………………18
Pull Factors……………………………………………………………………19
Push and Pull…………………………………………………………………19
Behavioral Intention and Behavior…………………………………25
CHAPTER 3 METHODOLOGY………………………………………………………………………………………27
Sample and Procedure……………………………………………………………………27
Research Instrument………………………………………………………………………28
Expert Panel and Pilot Test…………………………………………………29
Data Analysis………………………………………………………………………………………30
Statistical Analysis………………………………………………………………………………31
Pilot Test………………………………………………………………………………………………31
Data Collection……………………………………………………………………………………………32
CHAPTER 4 FINDINGS & DISCUSSION……………………………………………………………33
Descriptive Statistics……………………………………………………………………………………33
Measurement Model………………………………………………………………………………………35
Structural Model…………………………………………………………………………………………41
Perceived ADL…………………………………………………………………………………………………43
Discussion……………………………………………………………………………………………………………………45
CHAPTER 5 IMPLICATIONS AND CONCLUSION……………………………………………50
Limitation & Future Study……………………………………………………………………………50
Implications………………………………………………………………………………………………………………50
Theoretical Implications………………………………………………………………………………50
Managerial Implications…………………………………………………………………………………51
Conclusions…………………………………………………………………………………………………………………52
REFERENCES……………………………………………………………………………………………………………………53
APPENDIX A QUESTIONNAIRE………………………………………………………………………………72
APPENDIX B PANEL REVIEWS………………………………………………………………………………76

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