中文文獻
[1]練乃華,2003,『口耳相傳訊息之傳播及對消費者購買行為之影響:文獻回顧與評論』,中山管理評論,第十一卷第二期,283-307。[2]尚榮安、陳禹辰、周季穎,2007,『電腦中介傳播對消費者口碑行為的影響』,電子商務學報,第九卷第一期,27-48。[3]蔡瑤昇、呂文琴、洪榮照,『網路意見領袖量表之建構』,電子商務學報,2010年9月24日接受,尚未刊登。
[4]蔡瑤昇、呂文琴、涂朝聖,2010年03月26日,『網路體驗對網路口碑意圖之影響-以情緒為干擾變數』,2010電子商務與數位生活研討會,國立臺北護理學院,台北市。
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網路資料
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