中文文獻
1.王國榮(民93),線上遊戲品質與公平性對顧客滿意度及忠誠度,東吳大學國貿系碩士論文。2.朱道凱譯(民87),網路商機:如何經營虛擬社群?,初版,麥田出版社,原著:Hagel III, John & Armstrong, Arthur G., Net gain : expanding markets through virtual communities, 1997。
3.吳姝蒨(民85)電腦中介傳播人際情感親密關係之研究─探訪電子佈告欄(BBS) 中的「虛擬人際關係」,政治大學新聞研究所未出版碩士論文。4.吳銘弘(民97) 線上遊戲之資訊系統成功模式,國立屏東商業技術學院行銷與流通管理系碩士論文。5.周元明(民89),從網路外部性觀點探討巿場佔有率與消費者滿意程度關係之研究,國防管理學院資源管理研究所碩士論文。6.林信恆(民91)服飾虛擬社群網路外部性探討之研究,輔仁大學織品服裝學系碩士論文。7.邵俊溎(民95) 遊戲虛擬社群網站忠誠度之研究,立德管理學院休閒管理研究所碩士論文。8.侯昆豪(民93),旅遊虛擬社群網站忠誠度之研究,朝陽科技大學休閒事業管理系研究所碩士論文。9.姚宣宏(民95), 影響網路消費者轉換使用第三代行動電話服務之因素-從網路外部性、轉換成本、顧客滿意度、顧客忠誠度、功能因數角度分析,雲林科技大學企業管理系所碩士論文。10.施育文(民95)虛擬社群成員忠誠度之研究—以高爾夫虛擬社群為例,國立中正大學資訊管理所碩士論文。11.孫中璽(民92),具網路外部性產品之擴散模型研究,國立東海大學國際企業研究所碩士論文。12.孫定業(民92),線上遊戲族群之消費者決策型態與忠誠度行為研究,實踐大學企業管理研究所論文。
13.張慧珍(民85),服飾流行之消費者網路外部性探討之研究,私立輔仁大學織品服裝研究所碩士論文。
14.陳文傑(民98)社會臨場感對虛擬社群意識影響之研究─以無名小站為例,國立政治大學企業管理研究所碩士論文。15.陳宛俞(民96) 從網路外部性探討即時通訊產業之競合,國立交通大學管理科學系所碩士論文。16.陳怡安(民93)線上遊戲的魅力,嘉義南華大學社研所。17.陳俊良(民92),線上遊戲顧客忠誠度之研究,台灣科技大學企業管理研究所碩士論文。18.陳政頤(民99)虛擬社群發展策略之研究-以愛情公寓為例,國立中山大學企業管理學系研究所碩士論文。19.陳縵緽(民97) 從虛擬社群意識探討線上遊戲使用者的行為影響因素,國立政治大學企業管理研究所碩士論文。20.傅鏡暉(民92),線上遊戲產業HAPPY 書,遠流出版。
21.黃柔婷(民98),線上遊戲與網頁遊戲玩家之使用行為研究,台南科技大學商業與管理研究所碩士論文。22.黃雅淇(民97)虛擬社群網站功能性品質及瀏覽動機對忠誠度之研究-以手機王為例,銘傳大學管理研究所碩士論文。23.趙昱安(民98) IT虛擬社群會員忠誠度之研究-以藍色小舖為例,中國文化大學資訊管理研究所碩士論文。24.劉智華(民90),網站體驗與上站忠誠度之關係研究-以資訊提供型網站為例,九十年度全國管理碩士論文獎論文集。
25.蔡佳燁(民99)線上遊戲參與及續留因素之探討,德明財經科技大學資訊科技與管理研究所碩士論文。26.謝豐存(民90) 虛擬世界擇偶--以配對網站的異性交往為例,國立台灣師範大學家政教育研究所碩士論文27.蘇政泓(民95) 以社群之觀點探討線上遊戲使用者參與線上遊戲之動機,東吳大學資訊科學系碩士論文。英文文獻
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參考網站
1.ARO觀察:社群網站正熱門,facebook近6個月到達率成長12%,創市際,2009年8月6日取自http://news.ixresearch.com/?p=337
2.網路收視率Facebook首勝無名,聯合新聞網,2009年10月23日取自http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=218290
3.就愛這些網站,數位時代2008年3月1日取自http://www.bnext.com.tw/article/view/cid/0/id/9065
4.CNNIC 調查 2010 年中國大陸網頁遊戲用戶突破 1 億人,聯合新聞網,2010年6月2日取自http://mag.udn.com/mag/world/storypage.jsp?f_ART_ID=251404。