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研究生:郭巧蓁
研究生(外文):Chiao-Chen Kuo
論文名稱:丹佛美術館成人觀眾對展示說明閱讀適切性與參觀記憶之研究
論文名稱(外文):A study of Label and Memory from the Viewpoint of Adult Visitors in the Denver Art Museum
指導教授:于瑞珍于瑞珍引用關係
指導教授(外文):Jui-Chen Yu
學位類別:碩士
校院名稱:國立臺南藝術大學
系所名稱:博物館學與古物維護研究所
學門:傳播學門
學類:博物館學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:168
中文關鍵詞:美術館教育展示說明成人觀眾丹佛美術館參觀記憶
外文關鍵詞:Art museum educationExhibit labelsAdult visitorsDenver Art MuseumMuseum momery
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美術館長久以來成為藝術教育的重要社會機構,因此提供語音導覽、現場解說、參觀簡介與展示說明等工具,協助觀眾在欣賞藝術品,其中以展示說明最便利且最容易獲得,可在第一時間滿足觀眾的求知需求,美術館展示說明扮演著藝術品和觀眾之間的溝通橋樑,具有重點提醒與解釋作用,並可達到學習之效。本研究之目的,以探討美術館展示說明閱讀適切性和參觀記憶為出發點,有鑑於成人觀眾是美術館的主要觀眾群,因此,將研究對象聚焦於成人觀眾,並以美國丹佛美術館非洲藝術工作坊(African Art Workshop of Denver Art Museum)為研究場域,進行問卷調查和追蹤訪談,試圖瞭解展示說明對於成人觀眾閱讀的適切性,以及不同背景的觀眾對展示說明的需求是否有差異,並進一步探究成人觀眾的參觀記憶,提供美術館教育與展示說明相關研究之參考。

經過資料蒐集與分析後,研究分析結果顯示:
(1) 美術館成人觀眾群組成,以典型的美術館觀眾為主:高學歷、有相關專業知識和對藝術具有高度興趣的經常性博物館使用者。
(2) 成人觀眾背景因素中,觀眾對於藝術的興趣是影響展示說明閱讀需求的主要因素。
(3) 符合成人觀眾閱讀的美術館展示說明,具有使用觀眾熟悉與生活化的字彙、介紹藝術品創作過程、引用藝術家的談話,以及利用藝術品最顯著特質來進行說明內容設計等特性。
(4) 美術館參觀記憶中,成人觀眾對於展示和物件的記憶最深刻。
(5) 展示說明可以提供藝術品相關資訊,在觀眾的參觀過程中,也具有加深美術館學習和記憶的功能。

根據研究發現,建議國內美術館展示說明設計,可以嘗試設計不同層次的展示說明內容、增加藝術家本身小故事和創作過程的內容,以及利用圖片和說明文,進行圖文式衍伸性的說明。

關鍵字:美術館教育、展示說明、成人觀眾、丹佛美術館、參觀記憶

As the major art educational institution, art museums provide audio and physical tours and exhibit labels to assist visitors in their appreciation of the art. Among those tools, texts is the most convenient and accessible one, which meets visitors’ learning need at the first time. The art museum label plays an important communicative role between the artwork and visitors, labels function to remind and explain and it can achieve the visitors’ learning effect. This study aimed to explore the appropriateness of art museum label reading and visitors’ memory. Given the adult visitors are the primary visitors in art museums, the subjects of this study were adult visitors, and the African Art Workshop of Denver Art Museum as the study field. In order to provide more references to art museum education and the label study, this study surveyed the appropriateness of label reading for adult visitors, the difference in the need of label reading between visitors with different backgrounds and the museum memory of adult visitors by questionnaires and interviews

After data collection and analysis, research finding showed that:
1. Adult visitors in the Denver Art Museum are mainly typical art museum visitors: frequent museum participants with higher-education, having relevant expertise and interest in art.
2. In all of the adult visitors’ background factors, the interest in art is the main factor which influences the need of label reading.
3. The exhibit label of art museums for adult visitors should include the words which visitors are familiar with. It should contain the artist’s creative process and quotations from the artist. Moreover, the label should indicate the significant characteristics of the artwork.
4. Exhibit labels can provide the information about the art, but also deepen the learning and memory about the art in the art museum.

According to the research finding, this study suggests art museums in Taiwan could try to design different exhibit label contents with different level, edit more content about artists and their art making process, and use pictures and texts to explain and interpret the artwork.

Keywords: Art museum education, exhibit labels, adult visitors, Denver Art Museum, museum memory



目錄
摘要 I
Abstract II
誌謝辭 III
目錄 IV
圖目錄 V
表目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 9
第三節 研究範圍與限制 10
第四節 名詞釋義 12
第二章 文獻探討 14
第一節 美術館教育 14
第二節 博物館展示說明 29
第三節 博物館學習 64
第三章 研究設計與實施 78
第一節 研究場域 78
第二節 研究對象 84
第三節 資料蒐集方法與工具 86
第四節 實施過程 91
第五節 資料分析 94
第四章 研究分析 96
第一節 受試者基本資料分析 96
第二節 展示說明閱讀適切性評估 102
第三節 成人觀眾背景與展示說明閱讀需求分析 106
第四節 符合成人觀眾需求的美術館展示說明特性分析 114
第五節 成人觀眾參觀記憶分析 122
第五章 結論與建議 135
第一節 結論 135
第二節 建議 140
參考文獻 143
附錄I:丹佛美術館非洲藝術工作坊標籤閱讀適切性之問卷 154
附錄II:訪談問卷大綱 157


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網頁資料
Gregg, G.ail. “In the effort to connect with visitors who feel bored, overwhelmed, or
  confused, museums are using focus groups, comment boards, and even full-time
  evaluators to rethink and rewrite texts in the galleries.” ARTnews, Summer. 2010.
  http://www.artnews.com/issues/article.asp?art_id=3013&ref=nf (瀏覽日期:
2010年10月16日)
Parry, Ross & Ortiz-Williams, Mayra. “How Shall We Label Our Exhibit Today?
  Applying the principles of On-Line Publishing to an On-Site Exhibition.”
  Museums and the Web 2007: Proceedings. Ed. J.Trant & D. Bearman. Toronto:
  Archives & Museum Informatics, 2007.
http://www.archimuse.com/mw2007/papers/parry/parry.html (瀏覽日期:2009
年10月10日)
Yenawine, Philip. Writing for Adult Museum Visitors. Nova lorque: Visual
Understanding in Education, 2001.
http://www.vtshome.org/system/resources/0000/0044/writing_for_adult_mus_visit.pdf(瀏覽日期:2010年03月10日)
中國博物館學會 http://www.cam.org.tw/big5/main.asp
AAM.〈Museum Definition〉http://www.aam-us.org/aboutmuseums/whatis.cfm
British Museum Association 〈Museum Definition〉http://www.museumsassociation.org/about
ICOM〈Museum Definition〉http://icom.museum/who-we-are/the-vision/museum-definition.html
Denver web site http://www.hometodenver.com/Stats_Denver.htm 
US Census Bureau(主要有丹佛經濟統計報告)http://factfinder.census.gov/servlet/ADPTable?_bm=y&-geo_id=16000US0820000&-qr_name=ACS_2008_3YR_G00_DP3YR3&-ds_name=ACS_2008_3YR_G00_&-_lang=en&-_sse=on
On 43 places http://www.43places.com/lists/10509/travel-holidays-best-art-museums-in-america?page=1
Wiki (關鍵字:Denver Art Museum)
http://en.wikipedia.org/wiki/Denver_Art_Museum#Education





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