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研究生:張謹安
研究生(外文):Chin-An Chang
論文名稱:企業競爭優勢分析-以生物科技產業為例
論文名稱(外文):Competitive Advantage- The Case of the Global Biotechnology Industry
指導教授:劉芬美劉芬美引用關係
指導教授(外文):Fen-May Liou
學位類別:碩士
校院名稱:元培科技大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:99
語文別:中文
論文頁數:58
中文關鍵詞:競爭優勢資源基礎觀點資源構型杜邦恆等式
外文關鍵詞:Competitive AdvantageResource-Based ViewResource Configurationdu Pont Identity
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最近策略學者以貝氏認識論為基礎,主張「已達到較優績效之企業較可能擁有競爭優勢」,另鑒於財務績效是企業競爭優勢的具體表現,故進而主張「企業績效可揭露其自身之成因」,故分析財務績效之內涵,可反推企業之競爭優勢來源,亦即企業獨特之「資源構型」。本文首先演繹杜邦恆等式之價值內涵,找出九個與企業資源與能力相關之財務指標。本文將「資源構型」模型運用於全球生物科技產業,發掘該產業之主要競爭優勢資源,將Compustat中之有效樣本162家生技企業進行分群,藉以分析各群之競爭特性,另先進國家與開發中國家生技公司競爭優勢的差異。
Applying the Bayesian epistemology logic, a recent strategic study suggests that “sustainable competitive advantage is more probable in firms that have already achieved sustained superior performance.” In addition, as the financial performance is the outcome of the competitive advantage, it further proposes that “the firm performance reveals its own causes.” Therefore, we may infer a firm’s competitive advantage by examining the composition of its performance, that is, the “resource configuration”. The present study deducts the value composition of du Pont identify. Nine financial ratios included in the du Pont identity were then derived to infer the resource and capability bundles of the firm. This research subsequently investigates the resource configuration of the Biotechnology Industry using data from the compustat database. The differences of competitive advantage of firms based on advanced countries from those based on emerging markets are also examined.
目 錄
中文摘要 I
英文摘要 II
目 錄 III
圖目錄 V
表目錄 VI
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 2
1.3研究問題 2
1.4研究流程 3
第二章 文獻回顧 4
2.1競爭優勢與杜邦等式 4
2.1.1競爭優勢的定義與來源 4
2.1.2競爭優勢與企業績效的相依關係:演繹法及歸納法 5
2.1.3競爭優勢與財務績效 7
2.2運用杜邦恆等式解析企業資源 8
第三章 全球生技產業概況 13
3.1台灣 15
3.2美國 22
3.3歐洲 23
3.4日本 25
3.5 小結 26
第四章 研究方法 27
4.1 因素分析 27
4.2 集群分析 28
4.3 多元尺度法 29
4.4 複迴歸模型 31
第五章 實證研究 33
5.1 因素分析結果 36
5.2集群分析結果 37
5.3多元尺度分析結果 40
5.4複迴歸模型 41
5.5 管理意涵 43
第六章 結論與建議 44
6.1結論 44
6.2建議 44
參考文獻 45


參考文獻

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二、中文部分
1. 方至民、鄭光泉,「台灣生技與製藥產業之企業競爭優勢與創新經營模式之建構」國立中山大學碩士論文,民國92年6月。
2. 何金銘、楊思祺,「組織政治知覺的類型與各類型組織政治知覺形成的原因」國立中山大學碩士論文,民國92年7月
3. 唐瓔璋、史宜巧,「運用財務指標比例分析產業競爭優勢-以藥品產業為例」國立交通大學碩士論文,民國99年6月。
4. 唐瓔璋、呂柏蓉,「生技產業競爭優勢之經營策略分析」國立交通大學碩士論文,民國98年6月。
5. 唐瓔璋、趙彥堂,「全球半導體產業營運策略族群分析」國立交通大學碩士論文,民國98年6月。
6. 唐瓔璋、劉于遜,「重新檢視財星百大企業之持續性競爭優勢-以財務比率做為衡量指標」國立交通大學碩士論文,民國98年6月。
7. 陳鶴文、霍勝中,「非點汙染源汙染特性分析」朝陽科技大學碩士論文,民國94年6月
8. 劉芬美、劉子華,「電信服務產業之輕資產營運與競爭優勢」元培科技大學碩士論文,民國99年6月。
9. 劉芬美、黃志斌,「全球半導體產業景氣循環下之競爭優勢分析-資源基礎觀點」元培科技大學碩士論文,民國96年6月。
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11. 工研院IEK產業情報網,http://iekweb3.iek.org.tw/iekppt/pptsearch/default.aspx?domain=1。

12. 經濟部工業局,2006生技產業白皮書,台北:經濟部工業局出版,民國95年。
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19. IMS;生技中心IT IS計畫整理,民國96年。

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