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研究生:李家榮
研究生(外文):Chia-Jung Lee
論文名稱:探討微型企業之創業環境、創業自我效能與創業機會相關聯之研究-以北部桃園地區為例
論文名稱(外文):Association research of the environment, self-effect, opportunity of creation business for micro-enterprise – study in north of Taoyuan count
指導教授:湯玲郎湯玲郎引用關係
學位類別:碩士
校院名稱:元智大學
系所名稱:經營管理碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:98
中文關鍵詞:創業機會辨識創業機會辨識創業機會辨識創業機會辨識創業機會辨識
外文關鍵詞:micro-enterprisebusiness environmentbusiness opportunityidentification model of business opportunity
相關次數:
  • 被引用被引用:3
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  • 下載下載:15
  • 收藏至我的研究室書目清單書目收藏:3
中小型企業是台灣經濟發展的重要基礎,也是經濟發展的主要活力來源。依據行政院勞委會對創業者的追蹤發現,每年新創業事業約在十萬家,可以撐過三個月的成功者只有兩成,足見微型創業市場的汰換之高,競爭之激烈。由國內創業相關文獻發現,大多數的研究是針對行業別的創業者人格特質、領導風格、創業行為、成功關鍵因素、經營策略等做探討,較少是對創業環境與創業機會做探討。本研究以創業環境、創業自我效能及創業機會為主要變數,並以北部桃園地區之微型創業者為研究對象,以分析微型企業對於創業環境、創業自我效能及創業機會之間關聯性。
研究藉由問卷調查,總計發出 300 份問卷,回收 197 份,回收率 65.67%;剔除無效樣本 10 份,有效樣本為 187 份,問卷有效率為 94.92%。經由 SPSS 與 AMOS 系統運用敘述性分析、驗證性因素分析及迴歸分析等方法進行實證研究,經研究證實與分析結果如下:(1).創業環境對創業機會有顯著影響;(2).創業環境對創業自我效能有顯著影響;(3).創業自我效能對創業機會有顯著影響。本研究依據建立之模型及實證結果,提出若干管理實務之意涵及後續研究之建議。
最後依本研究結論可以發現,微型企業家在創業前先撰寫創業計劃書,才進行創業行為並無顯著影響。唯創業計劃書將會是創業家需要從外部取得資源之必要工具,也是及早認知未來可能遭遇的各類風險,且提前了解可能個人主觀意願產生衝突的各種事業發展情境,以便尋求因應對策,或預先進行心理調適。所以微型企業家要克服撰寫創業計劃書之心理壓力,要將一切可能引發失敗的事件都予以陳述,以及突破害怕太早對事業策略妄加推斷,可能會限制新事業未來的其它發展機會。且其他學者研究顯示,擅長於規劃的企業,其經營績效會比沒有做規劃的企業要好很多。

The Council of Labor Affair of Taiwan presents data that ten thousand small businesses are created each year; of those, only twenty percent survive after three months. Previous studies have investigated the reasons for these successes by putting focus on the leadership style, behavior, and strategy of the owners. The study of economic environment, self-effect and opportunities are an avenue that will be discussed in this thesis.
We looked at companies started in the north of Taoyun county by sending out 300 questionnaires for the research. There was a 65.67% response rate. Of the 197 questionnaires returned, 187 were responded to properly with useable data. We applied Narration Analysis, Verification of Factor Analysis, and Regression Analysis to the data set. The results were as follows:
1.the environment is significantly correlated to the opportunities to the start-up of businesses.
2.the environment is significantly correlated by the self-effect to the start-up of businesses.
3.the self-effect is significantly affected by the opportunities to the start-up of businesses.
This thesis will conclude that the risks to starting up a business, is best mitigated when considering the current economic conditions. This will help create better strategies as understanding risks in the early stage of business development will help new owners navigate the many pitfalls around during poor economic times.

目錄
書名頁 i
論文口試委員審定書 ii
授權書 iii
中文摘要 iv
英文摘要 vi
誌謝 vii
目錄 viii
表目錄 xi
圖目錄 xiv
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究範圍 3
1.4 論文架構 3
第二章 文獻探討 5
2.1 微型企業 5
2.1.1 創業觀念模式 5
2.1.2 微型企業定義 6
2.1.3 微型企業經營型態 8
2.2 創業環境 10
2.2.1 環境之相關定義 10
2.2.2 環境分類 10
2.2.3 影響創業環境因素 12
2.3 創業機會 15
2.3.1 創業機會定義 15
2.3.2 創業機會相關理論 16
2.3.3 創業機會辨識 18
2.4 創業家自我效能 22
2.4.1 自我效能 22
2.4.2 自我效能理論 23
2.4.3 創業家自我效能 25
2.5 研究架構 27
第三章 研究方法 28
3.1 研究假說 28
3.1.1 創業環境與創業自我效能之關聯 28
3.1.2 創業自我效能與創業機會之關聯 29
3.1.3 創業環境與創業機會之關聯 30
3.2 變數操作型定義與衡量 32
3.2.1 創業環境構面 32
3.2.2 創業自我效能構面 32
3.2.2 創業機會構面 33
3.3 問卷設計 33
3.4 資料分析方法 36
第四章 研究分析與結果 38
4.1 敘述統計分析 38
4.1.1 樣本結構之敘述性統計分析 38
4.2 信度與效度分析 40
4.2.1 信度分析 40
4.2.2 效度分析 41
4.3 創業環境對於創業自我效能迴歸分析 51
4.3.1 創業環境與機會識別效能之影響關係 51
4.3.2 創業環境與關係效能之影響關係 53
4.3.3 創業環境與管理效能之影響關係 54
4.3.4 創業環境與風險容忍效能之影響關係 55
4.4 創業自我效能對於創業機會迴歸分析 57
4.4.1 創業自我效能與創業機會(尋找知識)之影響關係 57
4.4.2 創業自我效能與創業機會(正式計劃)之影響關係 58
4.4.3 創業自我效能與創業機會(自主開發)之影響關係 59
4.4.4 創業自我效能與創業機會(隨機發現)之影響關係 61
4.5 創業環境對於創業機會迴歸分析 62
4.5.1 創業環境與創業機會(尋找知識)之影響關係 62
4.5.2 創業環境與創業機會(正式計劃)之影響關係 64
4.5.3 創業環境與創業機會(自主開發)之影響關係 65
4.5.4 創業環境與創業機會(隨機發現)之影響關係 67
4.6 結構方程模式分析 68
4.6.1 整體模式說明 69
4.6.2 分析結果 69
4.7 假說關係驗證 72
第五章 結論與建議 77
5.1 結論 77
5.2 管理涵義 78
5.3 未來研究建議 79
參考文獻 81
附錄一:問卷 94

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